Several thousand people arrive at my blog each month because of Ligers.
But maybe you’ve noticed that this isn’t a blog about Ligers. Actually, I rarely feature any big cats, or animals of any kind.
But for the magic of SEO, and Google, they come, massive web traffic, visitors in search of Liger related who-knows-what. If you google “name the liger” I’ll be the first entry.
People want to know if they’re real, or if Napoleon Dynamite was on to something about their skillz in magic. Maybe they want to see one up close. The Myrtle Beach Wildlife Reserve had a baby liger they were showing off, so boom! Liger fans. It’s all been a big flippin’ mistake…
Truth be told, I like Ligers. There’re pretty much my favorite animal. Back in 2010, on a lark I decided that a Liger would be a nice mascot here. After all, I’m a mixed breed myself. I popped up a post about it. “Name the Liger” I said. And still they come.
Lots of useless traffic…Or was it?
Instead of staying frustrated by this feline epic #fail, or even….well…you know being embarrassed by all the ligerish corniness, I decided employ some “Liger Leverage”.
See? They’re magic after all.
I just repurposed the post. In a spirit of general generosity, I worked on giving people something they were looking for.
I linked to the news some readers no doubt wanted about the wildlife reserve, I added some Liger info, and linked to a helpful resource with detailed information and stats on these and other hybrid felines. And I also added an invitation for [errant] visitors to poke around the rest of the site…you know for other flipping’ sweet stuff.
Guess what? In just two weeks, my bounce rate dipped about 35%! (That’s the stat that shows that people notice they’ve gone to the wrong place and click away quickly.) I might have even gained some regular readers.
Are people visiting your blog for the wrong reasons?
It turns out you can redeem the mistake. Use Liger Leverage!