Supercharge Your Message with these 3 Secret Powers

kindness

 

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.” 

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

 

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side,  I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

 

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

 

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus,  Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

 

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

 

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

 

Tips-for-Writer-&-Creators

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

2014 MARCOM trends

sky

 

For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar)  or the RSS feed (icon at the top of the page.)

See you again soon!

Faith = a Basket of Eggs: In Tribute to David A. Dorsey

eggs

 

So, a dear man died one week ago. Dave, to his students (because he preferred this), and Dr David Dorsey, PhD officially. On Tuesday the chapel was packed for his funeral as hundreds resolutely braved sub zero wind chill to pay respects, support his family, share memories and express their sadness at the loss. For us who remain in this world and knew him the hole of his absence hurts. It actually feels painful.

 

dorsey

 

If I tried to tell you all the things that I loved about my former Old Testament Professor, or the countless benefits to me, or the simple and genuine ways he loved on me and others, I would be typing for days. Suffice it to say just about everyone on Tuesday was in tears and everyone felt the weight of the loss as we remembered his light in this world.

In the next few weeks I hope to share some of the insights I gleaned from this amazing scholar and human being.

For now, I’ll share with you something Dave taught us about faith. Granted, I won’t do it justice; and if you read this and heard differently from him, please add your own amend in the comments section.

So, here goes…
He said the faith of the patriarchs of Israel might not be the kind of faith we suppose it is. Hebrews 11 gives us a “Hall of Fame” of the faithful. We may think that these people trusted and relied on God. They did. But we get the pedigree of it all wrong. The practice of faith is much richer than we might suppose, especially at first glance reading the list of the faithful.

Instead, it’s something like this:

Faith is not about being hopeful about what lies beyond the bend in the future. It not really about a “blind” ascension to trust either. Those are good and important in their ways, but when we speak of the life of faith in terms of the Old Testament faithful, like Abraham leaving everything he knew for the wilderness for instance, we are really talking about a concept much like “putting all your eggs in one basket.”

That’s how Dave put it. The word picture stuck and it stuck good.

With the Life of Faith…
You are deeming God good, trustworthy, and loving and then you put it all on the line.

(So, it’s rarer than you think!)

You stop hedging your bets. You stop saving a little security for yourself. You stop holding something back that gives you a sense of control. You bet the whole thing. You leave nothing back. You. go. in. wholly.

Sometimes, I find eggs in my pockets, or around the house, or in places that I didn’t know they were, like a weird easter egg hunt. Not chicken eggs, of course, but the eggs of my worries. I may have thought I handed the basket over, and perhaps I really did, but life can make you lay a few eggs. Sometimes people throw them at you too.

 

 

Faith, Hope, Love. Those are what remain, yes?

Faith = a Basket of Eggs.

It’s a shocking level of vulnerability: the life of faith.

You can tell when you do it too. You get a mixture of feelings. Great relief that your job is over, your poor skills are not needed any longer, and someone more capable is now responsible and in charge. Whew! Then, you may get a twinge of terror at the power you gave up, but probably never really had anyway. You become all at once very hopeful and very dependent. It’s precarious.

There’s a rare beauty to it.

Sometimes we give up our baskets and sometimes they sort of get pried out of our hands.

Dave was gravely ill for over 3 decades. His was a life of faith. It had to be. And he handed over eggs.

It was a wrestle match, he would tell you. He didn’t always feel faithful. He made mistakes. His candor was humbling. But, through his honesty he became faithful all the more.

There’s something about growing to trust God for each breath, and believing that God revealed himself as a thoroughly good and gracious and generous Creator and Sustainer in the passages of the Old Testament that transformed this brilliant man into a true saint. Not sappy, but real. All at once very strong and stable and yet achingly weak.

Dave was not self-righteous but gracious. Not arrogant in any discernible manner, but loving and open to others. Concerned with others and their lives and largely uncomplaining. Free with his humor and goodwill.

Hear this: You don’t get the privilege to meet people like this very often. You don’t get to be a person like this often. It’s takes an amazing about of formation, re-formation, and transformation. It doesn’t happen by accident or by genetics.

A life of faith means that you hold nothing back. See the difference?

It’s not using power to feel better. It’s giving it over to be fully won over.

 

In a life of faith you love whole-heartedly. Not because it’s safe. It never is. But, because it is good. A life of faith means that you have a sharp, ongoing sense of your own weaknesses and dependence, and that goes overflowing into compassion for yourself and others.

A few days after Dave’s death I was praying in the car out loud as I do sometimes. (I take more comfort in doing this now. People talk on the phone hands-free all the time in their cars and look like they are talking to nobody. Now, I just look like I’m having an important conversation. In fact, I am, especially when I shut up.)

So, I was in the car and I was warring as I too often do with things in the distance. Shadows, possibilities, next steps. I was planning, wondering, and worrying–like I was holding a bunch of eggs and walking on a lake of ice.

And then I said, “No, this just won’t work. I see I’m holding too tightly. I think I have to go all in. I have to have faith. I have to put all my eggs in one basket. Your basket.”

And a song sung by Ella Fitzgerald came to mind. I’ve embedded the audio so you can hear it after you finish.

Then I simply burst into tears, because that’s what a godly and good legacy looks like. Literally, one leaves words to live by. Dave’s words of life and hope and faith were ringing true in my mind in everyday life, even after he’s gone. And I thought, “That’s an amazing man and I was given an amazing gift to know him.” I kept having to wipe away tears for awhile.

 

 

Spirit, you know, is “breath of life”. (The Hebrew and Greek words for breath carry this meaning.) God is Spirit. When you see goodness, when you see sacrificial love, when you see wrongs being made right, you see God. You see the Spirit of the unseen God. Those describers are just part of what and who is impossible to confine or describe fully.

God isn’t just Life Force, but God is that too. And I don’t think Dave lost his own spirit or the Spirit. I think God became greater. The Spirit got so great that it filled him, and his body of water and carbon gave out, finally. It birthed something new and better and unseen and lasting.

And this Spirit and the part of Dave that is Dave (his truest self–his soul) joined up in union with the Great Spirit, somewhere and everywhere, the One, True, Living God who defies reason, explanation, and the limits of us, and even of the universe.

But, Dave didn’t completely leave us. But, my does the sting smart, right now! From my experience I know it dulls in time; but the pain is, at first, ultimate.

Yet, the fragrance of his spirit remains. And it is sweet.

It’s around us when we remember him. The Spirit remains, and Dave’s flavor fused with that true Spirit carries on with us. We miss the more familiar everyday interaction with him so dearly, and always will, until the same happens to us and we are joined somehow together again.

To those who grieve him: his family and friends, I join you in your deep and powerful sorrow. I join you in your joy–that is bitter and sweet–that realizes the gift he was–having known him, been enriched by him, and been intimately connected to him. Your loss is not small.

May you feel the comfort, presence, shalom, and holy goodness of the Spirit of God.

Amen.

 

-Lisa

P.S.
Here is a brief local obituary posting of David A. Dorsey.

 

With these links you can enjoy two of his most well-known books:

 



(egg photo is a Creative Commons image.)

The humor of Self-motivation

There are all kinds of reasons for doing things.

In the end, I wonder if it comes down to just two: avoiding fear & pain or making ourselves feel better, which is sort of the same thing.

I loved this photo (below) for it’s weirdness.

What’s more exciting than running on to the field when a soccer match is in progress? Taking a picture of yourself doing it…but wait…

I wonder…would this girl have run onto the football pitch in the middle of this match if she had left her mobile phone at home?

Would the notoriety feel real if it could not be captured on her camera phone?

Is her fear “not mattering”?
Or maybe the motivation was to get some quick attention on Facebook, pure and simple.

Perhaps she was self and selfie motivated. Could it be crazy fun, or just crazy?

Screen Shot 2013-08-24 at 4.32.23 PM

 

Of course we can only speculate.
In speculating alone, we will only distract ourselves from our fears. And those fears are the ones we live with each day. They are the ones that matter. So let’s transition…

As you prepare yourself for the new year, consider your motivations and your fears. What are they? Jot the big ones down. Be brave.

They will last the whole year long, likely, but you can move toward mastering them, yes? That said, you probably won’t be able to if you take a lot of selfies. It seems there’s something of a dead end in that preoccupation.

Did this photo make you laugh or cringe?

If yes, share to say you care. :)

HAPPY 2014!