Non Profit: RE-invented as “For Purpose”

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When you tell someone that you work for a non profit, (or a ministry, or a charity…)

 

You often get one of three reactions:

1. A strange and muted pity.

Some times this is accompanied by slow nodding and maybe an awkward silence and change of subject, or some refer to some one they know who sort of does the same sort of thing (awkward empathy).

“Oh, yeah, my uncle was a pastor. He died unappreciated and penniless.”

2. A bemused reaction, “Oh, okay. How…nice.”

3. A flummoxed stare.

They think something went wrong.

Or, that you must a be a bleeding heart, or maybe you are just confused about what you really want to do.

“Oh, I thought you were…um… (smart and industrious)…but, you can’t get paid much, right?”

Sadly, I had to leave a non-profit graduate school as the Director of Communications because I needed to pay bills.

I worked with the nicest group of people I’ve ever worked with. We did exciting and transformative things that make the world a better place. In the end though, my family needed, literally, a roof over our heads (lots of leaking in the attic). I had no choice but to look for work to meet that pressing need.

Strangely, I’ve sensed in all the non-profits I’ve worked with, so far, that there is going idea was that you have to give up something to be there. The rules are different and you just have to suck it up and put big girl pants on, and such.

You have to be okay with being very poorly compensated.

Now, it isn’t for lack of will to do it. The funding (really-the lack of funding) just can’t support something otherwise. However, there is something more. A kind of unconscious (maybe?) communal ascension to thinking is cemented way that makes change, improvement, and sometimes even success difficult.

It’s a disabling mindset, really.

We can get stuck is a false conundrum that subtly discredits the fulfilling work being done because it it conversely attached to a conflicting paradigm that claims profit = success. By definition then, non-profit = non-success.

(Any pockets of moralizing that all the hard work is to be for treasures in heaven one day, hardly makes it easier.)

I wonder if there is a better way.

Adam Braun thinks so. He gets to a great point: We shouldn’t start labeling ourselves as failures. We shouldn’t be apologizing for doing awesome things in the world asa 501C status.
(Have you ever done the old……”Oh, yeah, we’re a non profit.” …as eyes shift downward in shame…?).

The truth is…

Being centered on a purpose rather than existing for a profit is the most important sort of work on the planet.

The good news is that certain business models can be infused to make the whole system more successful. That’s how Adam set up “Pencils for Promise” (click on Adam’s photo to get to his website…but, wait…just a minute more).

I love what how he describes for-purpose organizations as a places…

“where idealism meets acumen.”

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How great to see this important shift happening. I have GREAT hope in Millenials!

I look forward to infusing both purpose and profit into what I’m doing. Who says they have to be in silos!?


For me, it started with a passion project: the book I created with Doug Jackson in August (2013). Some proceeds are earmarked for 2 -for purpose- groups that care for dogs and cats.

 

The most exciting thing I’m involved with now is the new resource that keeps the underdogs (but not canines) in mind and offers a high Return of Investment (ROI).

The knowledge gained translates quickly into success (be that revenue, exposure, or impact).

The non profit (for PURPOSE) organizations are the ones with such heart. I want them to succeed.

 

If you are interested, click HERE.
Read what others are saying about it.

 

Have YOU ever worked for a ministry or other kind of non profit?
What was the mindset like?

 

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What is Content Marketing? (A New Go-To Guide)

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I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.

Plus…

Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and  reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide. 

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

The Slide Share Guide

There’s a new guide I created called…

Sparky’s Marketing Jump-Starter Kit

(yep. You can click that for more details…but scroll below to learn about the super cool deal-ee-o.)

The Kit tells you about the new incredible tool called SlideShare, and many more great tools that cost little or nothing to use.

To get a taste of SlideShare, here is one I created.

For only a few more days the Beta version of the kit is FREE (using the codeword BETA).

Visit the link listed in the Slide Share here: Sparky’s Marketing Jump-Starter Kit

The “Don’t Do This” Phenomenon

“Don’t kick elephants!”

If you are like most people you are thinking of elephants right now, and you weren’t 30 seconds ago.

You might even be wondering what would happen if you did kick an elephant.

Yes?

There is a certain psychology around how things get to the top of the mind.

We get the wrong results when we don’t understand it.

As a marketing consultant I’ve learned to adjust for it, but it’s still a challenge to remember.

We all can bear it in mind.

For instance, as parents we can learn that…

When we call direct attention to something that is not “top of the mind” we make it “top of the mind” unintentionally and can get the worst results imagined.

Not true if we allow the person to come to a conclusion through their own mental process.

One of the best ways to do that is by asking a (literally) thought-provoking question instead of giving an edict.

So for the child who kicks things…
Prior
to the situation we can ask…

What sorts of things happen if we kick someone hard?

It may help boost empathy too.

 

Here are other 5 lessons about “top of the mind”:

  1. Being blatant can be a barrier to being effective.
  2. You can mention what you don’t want, sometimes, to incite certain thoughts.
  3. The uniqueness of the statement sometimes carries more weight than the call-to-action.
  4. Hidden influences can steer us the wrong way. 
  5. Emotion can often trump directness.

 

You won’t learn more tactics if you don’t click here.

(You catch that?) :)

Tactics Kit is FREE for just 9 more days.

(with discount code “BETA”)

elephants

Be an “elephant and never forget” the good stuff you learned here today.
Sign up for the next post (through Feedburner) in the right side bar and think about peanut butter.

MMM!

Phenomenal Storytelling: 22 Rules from Pixar

Below is a great slide presentation, from Gavin McMahon, made with a great new free tool called SlideShare!

SlideShare is one of the many things I discuss in my Marketing Jump-Starter Kit.

I also give you a jump-start to learn and start to master:

• Crowd-funding (raise money for your business or project at very little cost to you)

• Tactics for Pinterest, LinkedIn, Twitter, Buffer, Facebook, Reddit, and many more.

Found out more or get in on a FREE Beta version by clicking here.

What did you learn?