Lisa Colón DeLay

YEP. Good news about free stuff!

Right after we feast like mad and express our gratitude and thankfulness we charge out to buy and shop! I’ve always thought this was the strangest thing…But, the sales do seem unbeatable, right?

Confession: I can’t handle the bustle. I grow weary so fast from shopping, let alone doing it amid crowds and while fighting chock-a-block traffic. What about you?

Perhaps Cyber Monday is a different kind of bustle?…nevertheless….

I have some things for you. It won’t cost anything. And you don’t have to get “malled” or drive anywhere.

Click  ”Kindle Bookshelf”. (4 FREE books)

On Monday 11/26/2012 all four of my digital (Kindle) books are free for the taking. ONE Day only. (One of the four has not been offered for free until now, and it won’t happen again anytime soon.)

Here’s a secret! If you DON’T have a kindle or a kindle app, you can still click to buy, and Amazon houses them for you, for whenever you want them, on which ever device you choose. So, if you’re getting a kindle for Christmas, click to get them now, and enjoy them later.

I do hope you enjoy them.

If you would please leave an Amazon review, I would be most grateful! I have lots of people reading, but hardly anyone leaving reviews yet. So, I need your help!

Season’s Blessings!

-Lisa

P.S. Spread this good news with a Tweet or two, please?

(If you miss your chance, don’t fret. Each is only $3. Way less than a latte at Starbucks. Amazon lets you read sample pages. Try each one and see what you like!)

Here’s my first video of my STORY 2012 adventure in Chicago: packing.

It’s an introduction and a few packing tips I’ve picked up along the way. (Perhaps the only usable skill I gained as a kid from a divorced home. Thanks mom and dad!)

Most videos from my journey this week will go straight to the special youtube channel (for this and other adventures), and not be posted here on the blog. So, after today get the latest news and adventure in video form when you go here.

I’ll post updates and include videos and photos on my twitter and Facebook outlets.

Dan Tentler via Compfight

Thanks to those who sent in some questions!

I’ll feature two today.

From Cassy:

I’m not really sure how social media can help me. I’m trying to get a small “Startup” in the craft industry going, and it seems like a lot of people just tweet links to news or blog posts. And sometimes just random stuff. It seems like a waste of time, but maybe not. I’m not sure what to do. Is it worth investing my time in twitter and stuff like it?

Thanks, Cassy.

I would have to say, “yes and no” to the time investment question. You need to balance your time between getting your ducks in a row with your startup and making progress in social media. That said, don’t count out the usefulness of social media for your business. Many have found that it leveled the playing field and got them great exposure for cheap.

Done well, social media builds relationships, creates interest which leads to loyalty, and the best part….it’s FREE for message distribution (except for what your time is worth obviously).

The other piece of useful info I’ll mention here and now is that you must think of using things like Twitter and Facebook, etc. as a beacon-in-the-night, instead of a flare-in-the-air.

A beacon is regularly visible; It’s a planned signal. A flare is randomly shot and occasional. A flare can get you attention, but it won’t send out the kind of consist message (a.k.a. “branding”) that you need to keep your business moving onward.

Some planning is needed to create a congruent message or ongoing campaigns that will spread the word. You’ll need to be specific, stay on topic, and use the best channels to maximize efficiency.

This is where consulting may be of help to you. (I’ll be releasing a few free guides to help Startups soon–especially helpful if you’re a Do-It-Yourselfer. Check back soon!) If D-I-Y isn’t you, I’m available for personalized consultation as well. Check out the bottom part of this post for that.

From Joey:

I just listened to a webinar where the dude said it was super important to create attention in the Social Media universe with controversy, emotion and being shocking. It didn’t sit well with me, but I can’t deny the results he mentioned. What are your thoughts?

Joey, this is a good question.

I think your own convictions and personality play into making your decision. With each entry into the fray of Social Media, you are building your reputation. Your platform. Your legacy. Once it’s published and viewable, it’s trackable. Indefinitely.

Here’s a controversial word picture to help you understand. You can be a Shock Promoter on the interwebs or you can be a Herald. A Herald is a messenger, mainly. Like a lovely and charming girl you’re proud to bring home for mama to meet. A Shock Promotor is like the girl with the absent father who will do anything for attention. Cute as she might be, she still seems desperate and sleazy. That’s my take anyway.

Keep the questions coming, folks!

(To order up some valuable consultation, select a Package Option in the drop down menu, and then click the Social Media Consulting image)

Snail Mail gets an upgrade.

It’s official. I have an genuine Kickstarted project accepted and LIVE.
Backers make this creative project happen and get rewarded in the process.
Or click image for promo video:
LAUNCH PAGE

I’m hand-crafting a Superb Snail Mail Package for Chris Guillebeau the best-selling author of $100 Startup and The Art of Non-Conformity.

It’s a tribute of gratitude really to some of the things I learned from Chris, especially from his guest post at Tim Ferriss’s blog: Chris advises,

Put happiness in a box…and make people feel special.

That’s infused into the premise of Superb Snail Mail.

Though Chris is aware of the upcoming delivery, he won’t know what he’s getting until it arrives. I’m shooting for memorable, personalized delight and wonder.

My Startup that has it’s challenges…
to really know how good Superb Snail Mail is one should experience it. But a pre-customer hasn’t experienced it.

I say pre-customers optimistically…
because I have this gut feeling that with some diligence the value and “preciousness” of Superb Snail Mail will gain bona fide traction, and not merely among postal enthusiasts. In many ways this can be possible because of the power of surprise.

It’s sobering: Surprising someone runs the risk of misunderstanding…failure.

While most people like good surprises what a good surprise is varies from person to person. So, it takes some work ahead of time to do well.

What I love is that when we offer a surprise that brings delight there’s a positive payoff: A relationship is built.

TRY THIS:

Figure out how you can offer a good surprise for your team, your customer, a new friend, or someone you care about. Remember that good surprises build relationship. That means something and it builds your legacy.

How will you build relationships this week through good surprises?

psst.
Ready for my Surprise?

I’m writing as “Sparky Pronto” (my alter ego) who has the wisdom of the Muses to spark your creative muse and give you encouragement.

A few thoughts…

• Ignore insinuations that creating isn’t part of your reason for being here.

• When you make good art consistently, eventually you will be rewarded.

• Only a few people will “get you” and what you’re doing, if any do at all. That is no reason to stop creating.

• If you feel alive when you create, it’s crazy to stop or let it lag. Don’t.

• Creativity is like water. Jumping into a creative flow will be messy. Know that going in.

(Did you know that I send Inspiration through the US Postal Service? It’s food for your Creative Muse like you’ve NEVER had before. Let me know if you’re interested. Limited spots.)

 Photo Credit: Royce Bair via Compfight

transcendent |tranˈsendənt|

adjective

• beyond or above the range of normal or merely physical human experience: the search for a transcendent level of knowledge.

• surpassing the ordinary; exceptional: the conductor was described as a “transcendent genius.”• (of God) existing apart from and not subject to the limitations of the material universe. Often contrasted with immanent.

List of Transcendent Things:

• Beauty

• Hope

• Creativity

• Truth (Revealed within all quality artistic expressions)

• Justice

• Love

Will you help me and add to my incomplete list?
What did I miss?