Pain and Purchasing?

Here’s an except from my newest resource

JSKExcerpt

What’s bringing you pain?

Do you feel disconnected?

Do you feel stuck?

 

Maybe your new book isn’t climbing the charts like you hoped

Maybe your prayer group or ministry effort has dwindling interest

Maybe your artwork or music isn’t creating interest

Maybe your business idea is stagnating

Maybe your blog isn’t making a difference…

 

People want to have freedom from pain.

Are you providing that?

 

Are you truly communicating this benefit in what you offer?

 

Maybe it’s because Lent is here, but I’m ruminating how the pain points in my life. I’m stripping away what is unhelpful or unnecessary. I also want to help people to struggle less as they get their message out.

In that spirit, I compiled the most helpful things I’ve learned through helping people with online communication and integrated, inbound marketing over the last 7 years. I’ve featured the top 20 free tools and the tactics to use them well.  This knowledge and the practical strategy to implement it will make it easy to solve problems at lot of us have.

It’s the Pro tool you deserve to jump-start what you’re up to.

There is no price listed for it. Simply pay what you feel it is worth.

 

Sometimes the pain point is simply uncomfortable, uncharted territory.

 

For future resource added to the Jump-Starter Kit click here.
Or click on the image for the Info Page.

5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

 

Being a Follower: Leonard Sweet

I’m reading Leonard Sweet’s book “I am a Follower”.

It turns leadership on its head, which feels a bit ironical to have it as a textbook this 9 weeks in my Master of Arts in Christian Leadership course. But, then again, I didn’t expect to learn leadership ordinarily. We’re working from the ground up here. We aren’t learning to be bosses, we’re learning to be like Jesus, and influence others in the fashion of God’s Kingdom, not man’s (courtesy of the Sermon on the Mount, I might add)
It’s a challenging message for us.

Here are some noteworthy bits I’ve gleaned:

1. Jesus wasn’t looking for leaders…he was looking for followers. Instead of worrying about finding and keeping followers, we follow him.

2. The seduction to apply a secular business model has infected churches but has been a remarkable failure. Spiritual depth doesn’t come from this model. (Willow Creek’s self-assessment is an honest but damning example.)

3. God’s strength is made perfect in human weakness, and this will be illogical in a worldly model. God’s power is how we do well.

4. God will prune us, for our own good, so we may be more fruitful and glorify him more.

5. Strategy and planning common in many church models today can superseded the focus on the work of the Holy Spirit.

6. There is a going myth the technology and innovation are answers to our leadership and church problems.

7. God calls us to do something bigger than ourselves.

8. The Church’s obsession with leadership reflects our cultures values which usually center in ego and self-interest.

I will follow up with more from this intriguing and entertaining book. The man does not shy away from plays on word.

(Sign up in the sidebar to get the followup to this post.)

Traveling Light with Crazy Love

Francis Chan

We don’t just have upon us a crisis of faith, but also a crisis of faithfulness.

We’ve been reviewing Francis Chan’s book Crazy Love. I encourage everyone to read it. It’ll do you good. Also, it makes an interesting and thought-provoking small group study, or Sunday School class.

"Crazy Love" by Francis Chan

This last lesson was on Risk and Faith. Chan asked everyone to do something in their regular life that requires faith. He asked that we abandon the typical planning we do to minimize our risk. We should do something others could think of as silly, and allow ourselves to live and act in a more vulnerable way. We shouldn’t rely in our stuff to satisfy us. We should live bigger lives.

Along the same lines, Rolf Potts leads this sort of recommended simpler type of lifestyle. He calls it vagabonding. (I found out about Rolf through the Tim Ferriss site. Thank you, Tim.)For Potts, a travel writer, his style is not just a method of travel, but a way of life. It’s unlike the American way of life, because it does not trust in stuff.

I’ve wondered if it’s the case that in America we seem to act like “in god we trust” refers to the money itself, or the things we can buy with it.

We do a lot to feel safe. We buy insurance to minimize various kind of threats. We buy things we feel sure will help us, or at least soothe us. What is the lasting consequence of this approach? A false sense of control? Feathering our pillow of self-sufficiency? Other things…

Rolf Potts takes the theme of traveling light to a whole new level, as he now begins his No Baggage Challenge: Traveling to 12 countries in 6 weeks—With NO baggage (not even a man purse/satchel). [His blog details his travels, and his packing techniques are also quite useful.]

The journey of faith is the same way. When we seek out the comfortable, and we travel heavy, by preparing (mentally or physically) for every potential event, challenge, or threat–something important gets left behind. Perspective for one thing. But what else?

In the life of faith, “taking nothing for the journey” means that one must trust in God’s provision (and his way of providing), trust others, and build relationships. It’s not about what we’ve packed (prepared) for, it’s about the trip itself. It’s about being brave, and opening up to others, and the experience of not being weighted down (both literally and figuratively) by our presuppositions: What we think the trip should look like, and feel like.

You don’t like bumps, you say? Sorry, it’s bumpy. You just might have been insulating yourself. For some perspective… Think: padded cell.

The spiritual journey (journey of faith) is undertaken so optimal preparedness is removed as an option: It’s a method of living, not to be comfortable, but to survive, live, and eventually thrive, where you are, as you are. You come as you are. When the going gets tough–and it will–you stay. [The only thing you “plan on” is love and loyalty.] You work it out. You don’t let yourself have but that choice. You live has though you don’t have a chance/option to flee–like we are too often ready to do. We trust others, and God with abandon, despite the risks, or pain that may/will come.

Why? Because it is the surest way to growth, more rewarding experiences, and a sense of being in a Story bigger than yourself and your self interests. In spending ourselves, we gain our lives.

When we take a risk to help or love (without examining the our potential losses, and assessing all the personal risks) we live by and in faith, not by sight.

[Now, realize, I’m not talking about a life of folly, or veritable reckless behavior. I’m talking about being okay with discomfort, and sacrificing the known and manageable, for something greater at stake.]

What could that look like for you?
Please-Leave your ideas.

Maybe giving away the extra car to someone who needs it? Opening up your home for someone else to live in? Inviting a family to your home for supper once a week? Using a paycheck to buy someone groceries?

What kind of faith will you live by?

In this sense, a little pain goes a long way. Soon, our sights move away from ourselves in pursing selfless faithfulness.

AND-How light can you travel? (on vacation, etc.)

Comments, thoughts, and questions welcome.