Snail Mail gets an upgrade.
It’s a tribute of gratitude really to some of the things I learned from Chris, especially from his guest post at Tim Ferriss’s blog: Chris advises,
Put happiness in a box…and make people feel special.
That’s infused into the premise of Superb Snail Mail.
Though Chris is aware of the upcoming delivery, he won’t know what he’s getting until it arrives. I’m shooting for memorable, personalized delight and wonder.
My Startup that has it’s challenges…
to really know how good Superb Snail Mail is one should experience it. But a pre-customer hasn’t experienced it.
I say pre-customers optimistically…
because I have this gut feeling that with some diligence the value and “preciousness” of Superb Snail Mail will gain bona fide traction, and not merely among postal enthusiasts. In many ways this can be possible because of the power of surprise.
It’s sobering: Surprising someone runs the risk of misunderstanding…failure.
While most people like good surprises what a good surprise is varies from person to person. So, it takes some work ahead of time to do well.
What I love is that when we offer a surprise that brings delight there’s a positive payoff: A relationship is built.
Figure out how you can offer a good surprise for your team, your customer, a new friend, or someone you care about. Remember that good surprises build relationship. That means something and it builds your legacy.
How will you build relationships this week through good surprises?
Ready for my Surprise?
I just got some postcard love from across the country. Lara lives in this amazing hostel near the Golden Gate bridge. I haven’t been to the West Coast yet, but now I know where I’d love to visit! I’ll take that Hostel Environment any day!
Reaching out though my creative experiment Super Snail Mail has brought new friends into my world. It’s been far more fun than I even imagined with surprises almost everyday. The power of shiny stickers, some creativity, and generosity has a Pay It Forward vibe, and I’m feeling the love.
If you want in, check out this page.
Or you may get your postcard featured here
if you send it to me:
Superb Snail Mail, PO BOX 10 Cressona, PA 17929.
Create your own 4″x6″ card and send it my way.
I’m writing as “Sparky Pronto” (my alter ego) who has the wisdom of the Muses to spark your creative muse and give you encouragement.
A few thoughts…
• Ignore insinuations that creating isn’t part of your reason for being here.
• When you make good art consistently, eventually you will be rewarded.
• Only a few people will “get you” and what you’re doing, if any do at all. That is no reason to stop creating.
• If you feel alive when you create, it’s crazy to stop or let it lag. Don’t.
• Creativity is like water. Jumping into a creative flow will be messy. Know that going in.
(Did you know that I send Inspiration through the US Postal Service? It’s food for your Creative Muse like you’ve NEVER had before. Let me know if you’re interested. Limited spots.)
Inspired by the STORY conference, and the piece I wrote for the official attendees notebook (on Little Free Libraries), I decided to start telling a very amazing Story of my own. It begins this summer, and unfolds a bit at a time.
Officially, nothing has happened … no advertising or promo blitz… but if you want to poke around, you’ll see some new things. Actually, if you don’t want to poke around and sniff out the new, semi-hidden stuff you won’t much care about what it is in the first place.
Since creativity is married to curiosity you get your creative juices going on adventures, mysteries, discoveries, and treasure hunts of various kinds. It’s hard if not impossible to have one without the other.
I’m up to something, and you can start to find out what it is. But, yes, it’s all up to you. And I’m not worried about spreading the word because it’s the anti-release…A good Story doesn’t need the same kind of advertising. It grows its own legs and walks the Story around for you.
There will be more revealed throughout the summer. Stop back when you can.
one more thing, by way of introduction (anti-introduction)….
The first phase has everything to do with “the letterbox”. You know, that old thing that holds bills and circulars, political flyers, and sometimes the random greeting card.
When was the last time opening the mail was magical?
(There is a contest running all summer. See if you can find the tab under “Spark My Muse!”)