{"id":18952,"date":"2016-09-02T03:15:05","date_gmt":"2016-09-02T08:15:05","guid":{"rendered":"https:\/\/lisadelay.com\/blog\/?p=18952"},"modified":"2016-09-02T07:12:44","modified_gmt":"2016-09-02T12:12:44","slug":"eps-77-guest-srini-rao-unmistakable-recovering-failure","status":"publish","type":"post","link":"https:\/\/lisadelay.com\/blog\/eps-77-guest-srini-rao-unmistakable-recovering-failure\/","title":{"rendered":"Eps 77: Guest, Srini Rao &#8211; Being Unmistakable and Recovering From Failure"},"content":{"rendered":"<h2 style=\"text-align: center;\"><strong>Welcome to Spark My Muse!<\/strong><\/h2>\n<p>\u2022 Each\u00a0<strong>FRIDAY<\/strong>\u00a0I invite\u00a0guests to have a conversation with me!<br \/>\n\u2022 Come back each\u00a0<strong>Wednesday<\/strong><br \/>\n(on &#8220;Hump Day&#8221; aka Midweek) for a brief Soul School &#8220;lesson&#8221;.<\/p>\n<hr \/>\n<p style=\"text-align: left;\"><em><strong style=\"color: #000080;\">HOW FUNDING WORKS:<\/strong><br \/>\n<span><span style=\"color: #000080;\"> Spark My Muse costs hundreds of dollars out-of-pocket each month to create, produce, and host\u00a0online. Spark My Muse listeners are\u00a0high-quality, happy to give, and superior to\u00a0typical audiences\u2013giving at a rate triple to the 2-3% of normal audiences.<\/span><\/span><\/em><strong><span style=\"color: #000080;\"><br \/>\n<\/span><span style=\"color: #000080;\">Thank you for\u00a0ANY amount,<\/span><\/strong><span style=\"color: #000080;\">\u00a0<\/span><span style=\"color: #000080;\">even<\/span><span style=\"color: #000080;\"> $5 or $10,<\/span><strong><span style=\"color: #000080;\"> you can give, today.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.paypal.com\/cgi-bin\/webscr?cmd=_s-xclick&amp;hosted_button_id=KVNWHBFV8MHF6\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18682 size-thumbnail\" src=\"https:\/\/lisadelay.com\/blog\/blog\/wp-content\/uploads\/2016\/07\/paypal-150x80.jpeg\" alt=\"paypal\" width=\"150\" height=\"80\" srcset=\"https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/07\/paypal-150x80.jpeg 150w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/07\/paypal-350x187.jpeg 350w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/07\/paypal-300x160.jpeg 300w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/07\/paypal-768x410.jpeg 768w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/07\/paypal-1024x546.jpeg 1024w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/07\/paypal.jpeg 1800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" src=\"\/\/player.blubrry.com?podcast_id=16497272\" width=\"100%\" height=\"138px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\n(The power of tweeting an audio clip is in your grasp! Click the Clammr icon below!)<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fspark_my_muse%2Fcontent.blubrry.com%2Fspark_my_muse%2FSrini.mp3&amp;podcast_link=https%3A%2F%2Flisadelay.com%2Fblog%2Feps-77-guest-srini-rao-unmistakable-recovering-failure%2F\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/spark_my_muse\/content.blubrry.com\/spark_my_muse\/Srini.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/lisadelay.com\/blog\/?powerpress_pinw=18952-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/spark_my_muse\/content.blubrry.com\/spark_my_muse\/Srini.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Srini.mp3\">Download<\/a> (Duration: 32:57 &#8212; 45.3MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('18952-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_18952-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_18952-podcast_t\" type=\"text\" value=\"&lt;iframe src=&quot;https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fspark_my_muse%2Fcontent.blubrry.com%2Fspark_my_muse%2FSrini.mp3&amp;podcast_link=https%3A%2F%2Flisadelay.com%2Fblog%2Feps-77-guest-srini-rao-unmistakable-recovering-failure%2F&quot; scrolling=&quot;no&quot; width=&quot;100%&quot; height=&quot;165&quot; frameborder=&quot;0&quot; id=&quot;blubrryplayer-2&quot; class=&quot;blubrryplayer&quot; title=&quot;Blubrry Podcast Player&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe to Spark My Muse <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/spark-my-muse\/id988423690?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Flisadelay.com%2Fblog%2F%3Fp%3D18952\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/lisadelay.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribebyemail.com\/feeds.podcastmirror.com\/spark-my-muse\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/lisadelay.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_tunein\" target=\"_blank\" title=\"Subscribe on TuneIn\" rel=\"nofollow\">TuneIn<\/a> | <a href=\"https:\/\/feeds.podcastmirror.com\/spark-my-muse\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/lisadelay.com\/blog\/spark-muse-podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"Subscribe to Spark My Muse\" rel=\"nofollow\">Subscribe to Spark My Muse<\/a><\/p><\/p>\n<figure id=\"attachment_18958\" aria-describedby=\"caption-attachment-18958\" style=\"width: 210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18958\" src=\"https:\/\/lisadelay.com\/blog\/blog\/wp-content\/uploads\/2016\/08\/SriniRao.jpeg\" alt=\"Srini Rao\" width=\"210\" height=\"210\" srcset=\"https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/08\/SriniRao.jpeg 210w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/08\/SriniRao-200x200.jpeg 200w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/08\/SriniRao-100x100.jpeg 100w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/08\/SriniRao-150x150.jpeg 150w, https:\/\/lisadelay.com\/blog\/wp-content\/uploads\/2016\/08\/SriniRao-144x144.jpeg 144w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><figcaption id=\"caption-attachment-18958\" class=\"wp-caption-text\">Trini Rao &#8211; CEO of Unmistakable Creative Media<\/figcaption><\/figure>\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\">Show Notes<\/span><\/h3>\n<p>1:00<br \/>\nEarly influences on Srini<br \/>\nIndian heritage and culture, moving a lot<\/p>\n<p>3:00<br \/>\nMeeting new people is exciting<\/p>\n<p>Community and solitude both play a part.<\/p>\n<p>4:30<br \/>\nBeing resilient and recovering from failure<\/p>\n<p>6:30<br \/>\n<em><strong>Unmistakeable<\/strong><\/em><br \/>\n<em><strong> Why Only is Better than Best<\/strong><\/em><br \/>\n&#8220;Unmistakable: Why Only Is Better Than Best&#8221;<\/p>\n<p><iframe loading=\"lazy\" style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=thbloflicode-20&amp;marketplace=amazon&amp;region=US&amp;placement=1101981709&amp;asins=1101981709&amp;linkId=702f0da7ed88c12ee7f46d88e3505a89&amp;show_border=true&amp;link_opens_in_new_window=true\" width=\"300\" height=\"150\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\n[ictt-tweet-inline via=&#8221;&#8221;]If you are unmistakable, you don\u2019t need a signature.[\/ictt-tweet-inline]<br \/>\n(You can tweet this great quote. Just click the blue bird There will be others too. Keep a lookout.)<\/p>\n<p>9:00<br \/>\nBeing imitative. Finding your unmistakable thing.<\/p>\n<p><em><strong>Steal Like an Artist<\/strong><\/em><br \/>\n<iframe loading=\"lazy\" style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=thbloflicode-20&amp;marketplace=amazon&amp;region=US&amp;placement=0761169253&amp;asins=0761169253&amp;linkId=2ea5a8408ead625e7826823930819f94&amp;show_border=true&amp;link_opens_in_new_window=true\" width=\"300\" height=\"150\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nPlagiarism vs. Research<\/p>\n<p>Having patience<\/p>\n<p>Taking outside advice and mistakenly learning to become dependent on it.<\/p>\n<p>12:00<br \/>\n[ictt-tweet-inline via=&#8221;&#8221;]Your bliss is different than your calling.[\/ictt-tweet-inline]<\/p>\n<p style=\"text-align: center;\"><em>There is no business to be made from certain passions.<\/em><\/p>\n<p><strong>Businesses have to be market-driven, not passion-driven.<\/strong><\/p>\n<p>15:00<br \/>\nOn being fired from all his jobs.<\/p>\n<p>[ictt-tweet-inline via=&#8221;&#8221;]If you\u2019re comfortable there is no reason to change\u2013and you can be miserable and still comfortable.[\/ictt-tweet-inline]<\/p>\n<p>Working 7 years before he got a book deal and some of it is pure luck.<\/p>\n<p><strong>We don\u2019t want to sell the truth, we want to sell the dream.<\/strong><\/p>\n<p>20:30<br \/>\nThe reality of who succeeded.<br \/>\nWe sell independence but we breed dependence.<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/amzn.to\/2cdbIms\" target=\"_blank\">David Burkus.<\/a><\/span> You\u2019re paying for access once you realize the truth and there is some community.<\/p>\n<p>22:30<br \/>\nHow the Unmistakable Brand and look evolved.<\/p>\n<p>25:00<br \/>\nNo formula for picking guests.<br \/>\nHero\u2019s journey<\/p>\n<p>28:00<br \/>\nWhat\u2019s new from Srini?<\/p>\n<p>29:00<br \/>\nWhat is Unmistakable about his new book?<\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/medium.com\/@skooloflife\" target=\"_blank\">The link to Srini&#8217;s blog on Medium<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/sethgodin.typepad.com\" target=\"_blank\">seth\u2019s blog<\/a><\/span><\/p>\n<p>31:00<br \/>\nNext: A creative habits focused-book, practical<\/p>\n<p><a href=\"http:\/\/unmistakablecreative.com\" target=\"_blank\">unmistakablecreative.com<\/a><br \/>\n<a href=\"http:\/\/facebook.com\/srinirao\" target=\"_blank\">facebook.com\/srinirao<\/a><\/p>\n<hr \/>\n<p style=\"text-align: center;\">Thanks for listening!<br \/>\nCheck out more. Here&#8217;s a lineup of\u00a0recent episodes:<\/p>\n<p style=\"text-align: center;\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<div class=\"wp-playlist wp-audio-playlist wp-playlist-light\">\n\t\t<div class=\"wp-playlist-current-item\"><\/div>\n\t\t<audio controls=\"controls\" preload=\"none\" width=\"638\"><\/audio>\n\t<div class=\"wp-playlist-next\"><\/div>\n\t<div class=\"wp-playlist-prev\"><\/div>\n\t<noscript>\n\t<ol><\/ol>\n\t<\/noscript>\n\t<script type=\"application\/json\" 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