Eps 77: Guest, Srini Rao – Being Unmistakable and Recovering From Failure

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Srini Rao
Trini Rao – CEO of Unmistakable Creative Media

Show Notes

1:00
Early influences on Srini
Indian heritage and culture, moving a lot

3:00
Meeting new people is exciting

Community and solitude both play a part.

4:30
Being resilient and recovering from failure

6:30
Unmistakeable
Why Only is Better than Best
“Unmistakable: Why Only Is Better Than Best”


[ictt-tweet-inline via=””]If you are unmistakable, you don’t need a signature.[/ictt-tweet-inline]
(You can tweet this great quote. Just click the blue bird There will be others too. Keep a lookout.)

9:00
Being imitative. Finding your unmistakable thing.

Steal Like an Artist

Plagiarism vs. Research

Having patience

Taking outside advice and mistakenly learning to become dependent on it.

12:00
[ictt-tweet-inline via=””]Your bliss is different than your calling.[/ictt-tweet-inline]

There is no business to be made from certain passions.

Businesses have to be market-driven, not passion-driven.

15:00
On being fired from all his jobs.

[ictt-tweet-inline via=””]If you’re comfortable there is no reason to change–and you can be miserable and still comfortable.[/ictt-tweet-inline]

Working 7 years before he got a book deal and some of it is pure luck.

We don’t want to sell the truth, we want to sell the dream.

20:30
The reality of who succeeded.
We sell independence but we breed dependence.

David Burkus. You’re paying for access once you realize the truth and there is some community.

22:30
How the Unmistakable Brand and look evolved.

25:00
No formula for picking guests.
Hero’s journey

28:00
What’s new from Srini?

29:00
What is Unmistakable about his new book?

The link to Srini’s blog on Medium

seth’s blog

31:00
Next: A creative habits focused-book, practical

unmistakablecreative.com
facebook.com/srinirao


Thanks for listening!
Check out more. Here’s a lineup of recent episodes:


Spark My Muse
Spark My Muse
Lisa Colón DeLay

Conversations and enriching content to set alight your inner life and our life together

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LisaColonDeLay

Lisa Colón DeLay, Puerto Rican, born creator who creates products and resources for spiritual formation. She is the host of Spark My Muse podcast since 2015 and author of The Wild Land Within (2021) and The Way of the Desert Elders (2026)