Thursday at #STORY2012

QUICK update from STORY….

I just heard Erwin McManis speak and it was honest and powerful. Some of us had to overlook his 3 slighting comments toward the feminine. Nerves?

I’m still not quite sure why his son (Aaron?) was featured on stage in an Oprah-like segment. You can’t even google him.

He spoke about finding pain in the process of creating and what he learned from it. Success was harder to handle than failure.

This is maybe why he makes handbags now?

So many fascinating people and creative types all over. Also more skinny jeans than you can shake a stick at!

The photo is of a steam puck style bike. It’s a festival atmosphere here.

I’m pretty excited about Anne Lamott, I must say.

Check my facebook and youtube for more.

How to pack for STORY2012: the adventure begins!

Here’s my first video of my STORY 2012 adventure in Chicago: packing.

It’s an introduction and a few packing tips I’ve picked up along the way. (Perhaps the only usable skill I gained as a kid from a divorced home. Thanks mom and dad!)

Most videos from my journey this week will go straight to the special youtube channel (for this and other adventures), and not be posted here on the blog. So, after today get the latest news and adventure in video form when you go here.

I’ll post updates and include videos and photos on my twitter and Facebook outlets.

My traveling Adventure & 36 Social Media Rules

Starting very early Wednesday I’ll be traveling several thousand miles and going to the conference of a lifetime. #STORYchicago.

I’ll update everyone following along with many ensuing adventures which also include solo navigating my way several hours to BWI airport (Baltimore) and around Chicago on public transportation (yes, there’s STILL 30,000 public school teachers striking and over 350,000 school-aged city kids on the loose….hum. Things could get interesting).

PLUS I’ll be staying at a commune with hippies….seriously, the Original so-called “Jesus Freaks” (Jesus Movement) of the early 1970s, and obviously absorbing good vibes. I’ll be finding good coffee whenever possible, eating Chicago style pizza, and meeting and cavorting with lots of cool friends who are writers, artists, filmmakers, creators, and creative types, some of whom you’ve likely heard of… but I’ll skip the name dropping, at least for now.

I’ll include videos and photos too mostly on my twitter, the special youtube channel and Facebook outlets.
Click and link up.
So I hope you’ll follow along and see how things go… Trying circumstances, good laughs, bonding…it’ll be great.

Another thing I’m planning to do goes against popular convention…Especially for writing types. I’m only taking a carryon (no checked baggage), and I’m leaving my laptop at home. This will be a test of my smart phone skills and iPhone 3GS battery life. This means I will try to post here too if time allows and the technology gods smile upon me.

OKay! More on that tomorrow… For now, How about some nifty tips?

Want to get better at using Social Media?
If you Learn the Rules you’ll do better.

I found this gem at Fast Company. They made these rules from some great input. Those sources are referenced at the bottom.

Please let me know if you liked them!

 

5 Ways to Make Money in These Hard Times!

One and Two Half Dollars
Eric Gjerde via Compfight

We’re in the worst jobs markets since the Great Depression?

Well over 23 million Americans are out of work, under-employed, or have quit looking for a job completely. It’s horrible, but that’s NOTHING compared to Greece where 1 out of 4 people have no job. There’s riots and everything.

Yet, none of this means things are hopeless. More creativity and persistence is the key to success!

Here are a few ways you may not have thought of to make some extra money. 

1. Crowd-fund

Crowd-funding is where you use social media to fund your business idea or project. Besides Kickstarter.com there’s

Indiegogo

RocketHub

Peerbackers | crowdfunding big ideas

(I help people do this. More on that here)

2. Be an Expert

What do you know how to do or what do you a lot about that could help someone?

I like what The Art of Non-Conformity author Chris Guillebeau wrote on this in his post “The Instant Consultant

3. Talk to old friends.

Networking has always been great for getting work. It’s far more effective than looking at want ads. Use your email contacts, or Facebook connections to re-establish ties with old friends while you find out if you could work together or if they have any leads. The closer the relationship, the better this works.

4. Get business cards.

I custom design cards for my clients for about $60 (including printing shipping), but there are places online where you can get them yourself for hardly any investment. List your competencies, and get 500 or more. Then, reach out when you’re out and about, and hand them out. Don’t do this coldly. Really connect and say you’re looking for more work. They might think about you later when they spot an opportunity.

5. Get really ODD jobs

Is there something you wish worked differently?

Is there a service that would make your life easier?

If you see a need then one exists that is larger than just your needs.

Services may have very low overhead and still provide something valuable to people nearby.

 

Some ODD ideas might involve things like…

• pet care or related services

• specific delivery services (medicines, groceries, party supplies)

• specific cleaning services (decks, laundry, windows)

• after-school care

• salving items for re-sale (it saves someone from cleaning or selling items themselves)

 What was the strangest way you’ve ever made money?

Questions Answered (RE: Social Media) Part 1

Sleazy Lounge Party
Dan Tentler via Compfight

Thanks to those who sent in some questions!

I’ll feature two today.

From Cassy:

I’m not really sure how social media can help me. I’m trying to get a small “Startup” in the craft industry going, and it seems like a lot of people just tweet links to news or blog posts. And sometimes just random stuff. It seems like a waste of time, but maybe not. I’m not sure what to do. Is it worth investing my time in twitter and stuff like it?

Thanks, Cassy.

I would have to say, “yes and no” to the time investment question. You need to balance your time between getting your ducks in a row with your startup and making progress in social media. That said, don’t count out the usefulness of social media for your business. Many have found that it leveled the playing field and got them great exposure for cheap.

Done well, social media builds relationships, creates interest which leads to loyalty, and the best part….it’s FREE for message distribution (except for what your time is worth obviously).

The other piece of useful info I’ll mention here and now is that you must think of using things like Twitter and Facebook, etc. as a beacon-in-the-night, instead of a flare-in-the-air.

A beacon is regularly visible; It’s a planned signal. A flare is randomly shot and occasional. A flare can get you attention, but it won’t send out the kind of consist message (a.k.a. “branding”) that you need to keep your business moving onward.

Some planning is needed to create a congruent message or ongoing campaigns that will spread the word. You’ll need to be specific, stay on topic, and use the best channels to maximize efficiency.

This is where consulting may be of help to you. (I’ll be releasing a few free guides to help Startups soon–especially helpful if you’re a Do-It-Yourselfer. Check back soon!) If D-I-Y isn’t you, I’m available for personalized consultation as well. Check out the bottom part of this post for that.

From Joey:

I just listened to a webinar where the dude said it was super important to create attention in the Social Media universe with controversy, emotion and being shocking. It didn’t sit well with me, but I can’t deny the results he mentioned. What are your thoughts?

Joey, this is a good question.

I think your own convictions and personality play into making your decision. With each entry into the fray of Social Media, you are building your reputation. Your platform. Your legacy. Once it’s published and viewable, it’s trackable. Indefinitely.

Here’s a controversial word picture to help you understand. You can be a Shock Promoter on the interwebs or you can be a Herald. A Herald is a messenger, mainly. Like a lovely and charming girl you’re proud to bring home for mama to meet. A Shock Promotor is like the girl with the absent father who will do anything for attention. Cute as she might be, she still seems desperate and sleazy. That’s my take anyway.

 

Keep the questions coming, folks!


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