Eps 77: Guest, Srini Rao – Being Unmistakable and Recovering From Failure

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Srini Rao
Trini Rao – CEO of Unmistakable Creative Media

Show Notes

1:00
Early influences on Srini
Indian heritage and culture, moving a lot

3:00
Meeting new people is exciting

Community and solitude both play a part.

4:30
Being resilient and recovering from failure

6:30
Unmistakeable
Why Only is Better than Best
“Unmistakable: Why Only Is Better Than Best”


[ictt-tweet-inline via=””]If you are unmistakable, you don’t need a signature.[/ictt-tweet-inline]
(You can tweet this great quote. Just click the blue bird There will be others too. Keep a lookout.)

9:00
Being imitative. Finding your unmistakable thing.

Steal Like an Artist

Plagiarism vs. Research

Having patience

Taking outside advice and mistakenly learning to become dependent on it.

12:00
[ictt-tweet-inline via=””]Your bliss is different than your calling.[/ictt-tweet-inline]

There is no business to be made from certain passions.

Businesses have to be market-driven, not passion-driven.

15:00
On being fired from all his jobs.

[ictt-tweet-inline via=””]If you’re comfortable there is no reason to change–and you can be miserable and still comfortable.[/ictt-tweet-inline]

Working 7 years before he got a book deal and some of it is pure luck.

We don’t want to sell the truth, we want to sell the dream.

20:30
The reality of who succeeded.
We sell independence but we breed dependence.

David Burkus. You’re paying for access once you realize the truth and there is some community.

22:30
How the Unmistakable Brand and look evolved.

25:00
No formula for picking guests.
Hero’s journey

28:00
What’s new from Srini?

29:00
What is Unmistakable about his new book?

The link to Srini’s blog on Medium

seth’s blog

31:00
Next: A creative habits focused-book, practical

unmistakablecreative.com
facebook.com/srinirao


Thanks for listening!
Check out more. Here’s a lineup of recent episodes: