2014 MARCOM trends

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For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

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See you again soon!

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Spark My Muse

Lisa Colón DeLay writes often on matters of the attending to the inner life, creating a beloved community, spiritual formation, and consciousness. She is also a designer, teacher, speaker, and host of the weekly broadcast Spark My Muse since 2015. Lisa is Latina (born in Puerto Rico) and holds an MA in Spiritual Formation and is the author of "The Wild Land Within" (Broadleaf Books) and other books.