Tag: promotion

What is Content Marketing? (A New Go-To Guide)

GOTOmarketing

 

I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.

Plus…

Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and  reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide. 

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

2014 MARCOM trends

sky

 

For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar)  or the RSS feed (icon at the top of the page.)

See you again soon!

Creative Communication: Making the Most of Social Media

So, I’m now officially a Social Media Consultant. A Pro.

This blog has been about communication and creativity for a while now, and today I want to offer a few bits about using social media optimally.

If you have questions about communication or using social media for your new projects, leave them, and I’ll answer then in a future post.

1. Social Media is already over polluted by useless information and peacocking. So, Add VALUE.

2. Add Value by making real connections and conversations

3. Add Value by being a link to helpful resources (and not just your own stuff)

4. Add Value by being other-focused. (Limit announcements of what you’ve just done like: “Had a great taco, now I’m going to an awesome show.”)

5. Ask what other people think adds value…

(this is were you come in….leave your thoughts…)

A Little Birdie Told Me

(This birdie card is an original creation: A Superb Snail Mail postcard I’m sending out to a savvy lover of mail.)

So now that there’s enough interest in Superb Snail Mail to keep me busy, I thought I’d post about the power of birdies. 

Like a whisper Twitter started chirping and soon journalists learned to scour the twitter feeds for breaking news. One of the first big breaks was the tweeted death of the King of Pop, Michael Jackson.

Twitter bucked the wisdom of online gurus and what was already working on the interwebs. Twitter simplicity was so elemental that it felt restrictive. Quick tweets (remember “a little birdie told me”) were held to just 140 characters, even for direct messages. It had its critics and could be exasperating, but it worked.

It turns out news spreads well if the message is simple and widely dispersed.

The same thing will work for you. Think of your message and your creative endeavors like a diaspora of ideas. It doesn’t take a loud voice to get the word it takes lots of little birdies…chirping.

Now, think about a message you’d like to disperse. How many little birdies will it take? Start here, and let us know what you’re working on.

Should we spread this message through Twitter? That would be cool. Click the twitter button.

Word of mouth is fine too. I don’t mind being old fashioned.

Getting my Monk on this Lent. [Blogs and Bondage]

wise wizard and guide Gandalf from Lord of the Rings

 

Today, I’m getting all Jesuit. I’m here with some monks, spiritual siblings, and the Holy Spirit doing an inward gaze with a Lenten focus.

Why? Because it’s good for me.

One of the genuine spiritual perils of blogging is becoming a slave to the blog, and technology in general. The fact is, when I use social media to promote my blog then more people read it. The unintended consequence is that I grow obligated to tend that thorny patch to keep things going.

The fine line between obligatory blog promotion and bondage is a surprisingly fine one. I check my stats. Is this post working? Which tweets helped the most? Who’s retweeting and passing along the message? When and how should I thank him or her? round and round…

The quick result is little carved out time of true unplugging. Something that will directly refresh my soul, establish healthy spaces and balance, sharpen my awareness to God’s will, and in fact create reservoirs in me for better blogging and interactions later.

It’s like going too long without water. Once dehydration sets in you stop feeling thirsty…when water is necessary to put things right again.

As bloggers (or any kind of humans) we must block out time for this true rest. Put it on the calendar in pen, and schedule it in like any other appointment. Otherwise, the urgent crowds out the crucial space and genuine pause we need. And, trust me, we suffer for it.

Have you ever gone on this sort of retreat? You know, a time away with…quiet, prayer, silent or common meals, great scenery, no technology, and maybe even a kind of spiritual Gandalf type guide to help you along the way?

I haven’t been to a monastery for a retreat, so I’ll be excited to share some of what I learn. Friends, Please pray for me today.

See you on the other side!