Welcome!
This episode was originally an audio and visual conversation (on Blab- Cameron’s first!) and you can view that as a REPLAY below.
Cameron Strang is the founder of Relevant magazine and Relevant media group–arguably the most influential media forces for Christians under the age of 30 in the world. This powerhouse reaches over 17 million people per month through their various media efforts of tv streaming, podcasts, books, music, magazines, and more.
How did he do it? Why? What makes it work? What’s the future for Relevant? The answers will surprise you.
Podcast: Play in new window | Download (Duration: 41:00 — 56.3MB) | Embed
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Scroll down for Show notes marked by the minute.
Related links from the episode:
• RELEVANT magazine on twitter
• Cameron Strang on Twitter
• RELEVANT Magazine website!
• The STORY of Relevant (Video)
SHOW NOTES
MIN 8: writing the business plan in college.
MIN 11: Target demo is a psyco graphic – average reader is 27 years old.
MIN 12: Reorganizing the company in 2012 – pruning process. Cutting 2/3 of staff and going from 750,000 thousand viewers to 17.3 million each million.
MIN 16: Working 8 years to get the 1st issue done. Doing a podcast for 10 years.
MIN 18: What’s next?
MIN 19:30: The surprising November (2015) cover about martyrdom.
MIN 20:30: Reject Apathy themes are not marketable on newsstands
MIN 22: What the name for the magazine “Relevant” means
MIN 24: When the church wanted to be relevant and changed it’s delivery method.
MIN 25:30 Social Justice issues / Reject Apathy, sustainable change and help for the poor, and how that began with Rick Warren.
MIN 30:30 Relevant.tv (since 2006). Moving past print and onto screens and living rooms,
MIN 32:00 Hillsong United
MIN 33:30 on pop music
MIN 35:30 Why they are based in Orlando
MIN 37:30 Where their readers are located and the surprising international readers
MIN 38: Will Relevant be translated into other languages an go into other countries?