tribe Archives - Page 2 of 2 - Lisa Colón DeLay

Questions Answered (RE: Social Media) Part 1

Dan Tentler via Compfight

Thanks to those who sent in some questions!

I’ll feature two today.

From Cassy:

I’m not really sure how social media can help me. I’m trying to get a small “Startup” in the craft industry going, and it seems like a lot of people just tweet links to news or blog posts. And sometimes just random stuff. It seems like a waste of time, but maybe not. I’m not sure what to do. Is it worth investing my time in twitter and stuff like it?

Thanks, Cassy.

I would have to say, “yes and no” to the time investment question. You need to balance your time between getting your ducks in a row with your startup and making progress in social media. That said, don’t count out the usefulness of social media for your business. Many have found that it leveled the playing field and got them great exposure for cheap.

Done well, social media builds relationships, creates interest which leads to loyalty, and the best part….it’s FREE for message distribution (except for what your time is worth obviously).

The other piece of useful info I’ll mention here and now is that you must think of using things like Twitter and Facebook, etc. as a beacon-in-the-night, instead of a flare-in-the-air.

A beacon is regularly visible; It’s a planned signal. A flare is randomly shot and occasional. A flare can get you attention, but it won’t send out the kind of consist message (a.k.a. “branding”) that you need to keep your business moving onward.

Some planning is needed to create a congruent message or ongoing campaigns that will spread the word. You’ll need to be specific, stay on topic, and use the best channels to maximize efficiency.

This is where consulting may be of help to you. (I’ll be releasing a few free guides to help Startups soon–especially helpful if you’re a Do-It-Yourselfer. Check back soon!) If D-I-Y isn’t you, I’m available for personalized consultation as well. Check out the bottom part of this post for that.

From Joey:

I just listened to a webinar where the dude said it was super important to create attention in the Social Media universe with controversy, emotion and being shocking. It didn’t sit well with me, but I can’t deny the results he mentioned. What are your thoughts?

Joey, this is a good question.

I think your own convictions and personality play into making your decision. With each entry into the fray of Social Media, you are building your reputation. Your platform. Your legacy. Once it’s published and viewable, it’s trackable. Indefinitely.

Here’s a controversial word picture to help you understand. You can be a Shock Promoter on the interwebs or you can be a Herald. A Herald is a messenger, mainly. Like a lovely and charming girl you’re proud to bring home for mama to meet. A Shock Promotor is like the girl with the absent father who will do anything for attention. Cute as she might be, she still seems desperate and sleazy. That’s my take anyway.

Keep the questions coming, folks!

(To order up some valuable consultation, select a Package Option in the drop down menu, and then click the Social Media Consulting image)

“Bitch-slap” vs. Noogie (Perspectives on my ebook)

OKAY!
This is my favorite ebook review so far…

Lisa – Great work! It isn’t often that a writer can encourage the creative spirit, facilitate engagement with the Holy Spirit, and bitch-slap a mogul of the Christian writing industry all in one book!
-Dr. Doug Jackson

Well, my reader friends, that’s quite a synopsis.
See if you can best that one!

Bitch-slap may be a bit profuse…I’d say noogie.

The great thing about my (LIMITED TIME read for FREE) ebook is that it’s MUCH cheaper than a McLobster Meal and much better for you, especially in swimsuit season!

(It’s ~~just $2.99~~ NOW FREE HERE and I’m not sure if the McLobster is still available.)

Want to read the first 20 pages before you click or sign up? Here you go!

(Click here to order.)
But Remember, Subscribers get a discount. For that, go here:

What are others saying…

Creatives and givers and you, the one who needs to refill your [creative] mojo. Check out this sweet deal.

-Jenn Luitwieler

Frustrated? Writer’s Block? Creativity Stifled? Lisa has solutions.
-Thom Turner

This is incredible- a huge weight off my shoulders. So thanks, Lisa! Soul Care V1 is phenomenal, can’t wait to see the rest :-)
-Ally Clendineng

Download Lisa’s Soul Care for Creators today. Beautiful design and wise words:
-Ed Cyzewski

Thanks Lisa, too, for all you do to pull together good resources & encouraging stuff for people.
-Kathy Escobar

Bravo! So thrilled to have these resources for creatives and communicators from Lisa.
-Sarah Bessey

…NOW the question of the day…
Would you eat a McLobster sandwich?

Mysteries of the Hidden Volumes Revealed

I’ve saved the best volumes for last. If you liked the others, you’ll be the happiest May 10th. If you haven’t read the others, you’re in for a treat, and soon.

Here’s more about Volumes 4 & 5:

VOLUME 4: Slumps, Burnouts, and Frustration

This details the instigators, root causes, and symptoms of our 3 big foes as Creators and Communicators. Some symptoms are so insidious or camouflaged that you haven’t noticed them. You’ll be surprised. An audible gasp is a distinct possibility.

You’ll be challenged. You’ll be shown how to take a special kind of inventory that’ll take the teeth out of these monsters that stand like obstacles to our calling and abundant life.

Beyond that, we’ll cover jump start action steps to keep you encouraged and progressing. It’s like sucking down pure Oxygen. mmm!

VOLUME 5: God’s Grand Story

This is the piéce de résistance for Creators and Communicators.

Risking some scorn among zealous Donald Miller’s devotees, I ask readers to look beyond our individual micro-stories.

We’ll uncover the Meta-Narrative of God’s Grand Story witnessed in the whole council of God, the stories therein, and within our unique life experiences. Here God, not us, is the Star….and in every scene.

(Note: I too loved Blue Like Jazz and other non Religious Christian Spirituality stuff Don’s written, just like everyone else. But I’ve sense a change with Miller’s approach. I’m not convinced that life-mapping strategies, tracking software, and yearlong Storyline memberships get to the marrow of what it is to be human.)

Absorbing the 4 themes explained in Volume 5 gives much-needed perspective, comfort, encouragement, and hope to meet our needs better than formulas ever can.

Note that the 4 adjectives in bold harken to the 4 themes, but do not yet reveal them! A blatant gambit to arouse you. Please, I have to let this thirst build, okay? Listen to me. You’ll love this volume.

The Launch Pad of Vol. 5:
To those of you who’ve combed 500+ page theological tomes, it follows the canonical-liguistic theological approach with one crucial amendment.

To those of you who have not trudged through the tedious works of scholar theologians…most of you…I unpack some heady academic treatise material into snappy language and keen usability that even Sarah Palin could understand and apply, before she shoots her morning Elk. You bet ‘cha!

Any questions? What are you curious about? Let me know.

Buy it at AMAZON for KINDLE. (There will be some days that you can get it for free. Nov 12&13 are the first days for that)

On Not Feeding the “Stat Monster”

I gave up looking at my blog stats for the last 5 days. Now for those of you without blog, this may seem rather insignificant to life, but for bloggers, stats matter. Everyone will tell you that.

How do you know if your site is worth advertising on? Stats. How do you know what posts made a difference? Stats. How do you give yourself that pep talk when you’re feeling like you’re running out of posts that matter? Stats.

Some bloggers check their stats dozens of times per day. They tweet/FB something with a link and then they’ll check to see if that made an impact. They use the words “gay” or “sex” or “scandal” and watch their stats spike. It feels nice. But then they start write to make that happen. I’ve done it too.

Some people abandon their ideas based on their stats as I was surprised to see author and popular blogger Jason Boyett just do. This strikes me as terribly sad.

With inverse proportions, the Content quality goes down as stat checking goes up. Vision and mission are compromised.

It was a spiritual practice for me to stop spying on my stats. My stat stalking was compromising me. It began as an Advent practice actually, but I’m learning from it already. In the same way fasting from food hones focus better on first-things-first priorities, fasting from my stat data worked like that for me. Without checking on them, I can better ask myself the questions: What is the most important thing for me to be thinking about or writing about? What passion must have voice?

My stats may really drop as I ignore them. That’s what usually happens. But, in the process of doing that, I’ll gain a new perceptive on the reasons why I write in the first place. My readers will read the posts that aren’t based on what I think they might enjoy (consumer oriented) but rather I’ll be writing to like-minded readers (tribe cohorts). I’ll be building the trust (and resources) of my “thought posse”. Would Seth Godin would be so proud of me, or what?

But, gosh I want to be popular!

And herein lies the greater good for not feeding that monster. The stat-centric mind set is the proverbial ball and chain for the creative mind. I will venture that it is even spiritually damaging.

Plus! Innovation never comes by adhering to notions of popularity. Changing the world, or even just influencing and benefitting a handful of people, isn’t accomplished by riding trends or gauging what people will like. Plenty of times we don’t want we like until encounter it anyways.

For those reasons, and more, I also just deleted my profile for Klout. I got the impression the wild fluctuations in scores didn’t so much accurately measure my social media influence (which, as I mentioned, I’m trying to put in its proper place) as much get me to regularly push their switch to get my pellet treat. No more.

What about you? Have you given into the pressure to be popular recently?

Please, oh, please God give me the strength to not check my stats on this post about not checking stats.

BIT OF AN UPDATE…I stayed away from the Stat Monster syndrome for about 10 days. Since then, I’ve been looking far less now, and it’s been a boon on many levels.