on Creating in Secret

The Top 200 List of most influential church bloggers came out. I found the list perplexing even after I read the metrics used in the decision process.

Though I didn’t expect to make such a list, I did recognize some blogger friends who did make it. Congratulations to you who did. (Some of these influential bloggers have guest posted here, check out this series to read them.)

What I am writing about today flies in the face of all of the “want to” for making that, or any, list. Well, most of it. It’s about the bigger picture. It’s about coming into our own creative health. 

At the STORY conference in Chicago last week I heard Mako Fujimura in person for the first time. What a gift.

He talked about the secret creative world of Emily Dickinson, her garden and her many poems. He told us of the need to create something “for just you”.

He experienced this for himself when he was on a tight-deadline commission to illustrate the four gospels. During that time he created Golden Sea. Nobody knew about it.

Golden Sea, Mako Fujimara

Something happens when we create without thinking about our client or audience. We create because we must. Because we get a gift of inspiration. Something pure is borne.

In contrast, something gets lost or compromised in the process of creating while thinking about communicating the art…Or when we think about outcomes.

American painter Andrew Wyeth created secretly this for fifteen years. Andrew enjoyed success for 7 decades, and always had buyers for his art.

Maybe that’s why his studio was his sacred, private space, and he secretly painted (or drew) his German-born neighbor Helga…over 240 times.

His wife didn’t appreciate it when she learned of this secret collection hidden away in the home of a friend and art student, but Andrew insisted that he needed something that was “just his”.

In the mid 1980s a world tour of the paintings made a huge splash in the art world. There was just something extra special about the collection that was palpable.

This is a good lesson for me to learn. I realize I need to resist sharing everything I create. I need to think more about the creation not the outcome. It doesn’t have to be about saying something to someone. What I create can just…exist.

“Braids” (a Helga portrait by Andrew Wyeth)
Is it hard for you to create in secret?

Questions Answered (RE: Social Media) Part 1

Sleazy Lounge Party
Dan Tentler via Compfight

Thanks to those who sent in some questions!

I’ll feature two today.

From Cassy:

I’m not really sure how social media can help me. I’m trying to get a small “Startup” in the craft industry going, and it seems like a lot of people just tweet links to news or blog posts. And sometimes just random stuff. It seems like a waste of time, but maybe not. I’m not sure what to do. Is it worth investing my time in twitter and stuff like it?

Thanks, Cassy.

I would have to say, “yes and no” to the time investment question. You need to balance your time between getting your ducks in a row with your startup and making progress in social media. That said, don’t count out the usefulness of social media for your business. Many have found that it leveled the playing field and got them great exposure for cheap.

Done well, social media builds relationships, creates interest which leads to loyalty, and the best part….it’s FREE for message distribution (except for what your time is worth obviously).

The other piece of useful info I’ll mention here and now is that you must think of using things like Twitter and Facebook, etc. as a beacon-in-the-night, instead of a flare-in-the-air.

A beacon is regularly visible; It’s a planned signal. A flare is randomly shot and occasional. A flare can get you attention, but it won’t send out the kind of consist message (a.k.a. “branding”) that you need to keep your business moving onward.

Some planning is needed to create a congruent message or ongoing campaigns that will spread the word. You’ll need to be specific, stay on topic, and use the best channels to maximize efficiency.

This is where consulting may be of help to you. (I’ll be releasing a few free guides to help Startups soon–especially helpful if you’re a Do-It-Yourselfer. Check back soon!) If D-I-Y isn’t you, I’m available for personalized consultation as well. Check out the bottom part of this post for that.

From Joey:

I just listened to a webinar where the dude said it was super important to create attention in the Social Media universe with controversy, emotion and being shocking. It didn’t sit well with me, but I can’t deny the results he mentioned. What are your thoughts?

Joey, this is a good question.

I think your own convictions and personality play into making your decision. With each entry into the fray of Social Media, you are building your reputation. Your platform. Your legacy. Once it’s published and viewable, it’s trackable. Indefinitely.

Here’s a controversial word picture to help you understand. You can be a Shock Promoter on the interwebs or you can be a Herald. A Herald is a messenger, mainly. Like a lovely and charming girl you’re proud to bring home for mama to meet. A Shock Promotor is like the girl with the absent father who will do anything for attention. Cute as she might be, she still seems desperate and sleazy. That’s my take anyway.

 

Keep the questions coming, folks!


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Creative Communication: Making the Most of Social Media

So, I’m now officially a Social Media Consultant. A Pro.

This blog has been about communication and creativity for a while now, and today I want to offer a few bits about using social media optimally.

If you have questions about communication or using social media for your new projects, leave them, and I’ll answer then in a future post.

1. Social Media is already over polluted by useless information and peacocking. So, Add VALUE.

2. Add Value by making real connections and conversations

3. Add Value by being a link to helpful resources (and not just your own stuff)

4. Add Value by being other-focused. (Limit announcements of what you’ve just done like: “Had a great taco, now I’m going to an awesome show.”)

5. Ask what other people think adds value…

(this is were you come in….leave your thoughts…)

A surprise twist at the end of this STORY…

I’m excited to tell you this update.

Some of you have been following the STORY of my STORY and here. For the sake of time I won’t recap, just click the links if you aren’t in the loop…

It was  lovely surprise, and I was taken aback on Friday. Well, in a surprise twist, and a gracious gesture going to the STORY conference in Chicago is now possible.

I’m blown away!

I just need to scrape together some lodging and a plane or train ticket. But, it’s GOING TO HAPPEN!

Choices: Plane ($266 + tax and fee via Southwest, trip take a few hours.)

or  Train ($168 + tax and fees via Amtrak, trip takes 19-20 hours, but I can really see the countryside)

Seriously…What would you do?

If anyone knows someone I could lodge with in Chicago, that’d be awesome. (Did I mention I was poor?)

I’m super stoked to record my journey and share it with you as I travel to #STORY2012. Look for more on this in mid-September.

WEDNESDAY’S post will be on using Social Media better.
With that in mind: 
How do you need help with this for your project? Do you have any questions about social media? I’m going to set to helping with this. Stay tuned.

Special Delivery to author Mary DeMuth

I mailed out an #Everythingbook MAIL ART postcard to author Mary DeMuth. I’m on her Launch Team, and I’ve learned so much about community and allies in such a short time.

You’re going to love the book when it releases in October. Stay tuned for details at Mary’s place.

In reply, Mary posted:

‎Lisa, beautiful and very humbling. I’m not quite sure how to thank you. :) Here are some gold stars…. ******

Here it is on Pinterest (and check out the very inspirational pins done by launch team readers using quotes from the book).

Source: rannsmith.tumblr.com via Renee on Pinterest