Are you using a GPS? (advice to communicators and startups)

We tend to think that we operate out of our values as if it’s like a default setting on a washing machine.

 

The truth is, at best, we are consistent at that stuff only sometimes. Not because we are horrid cads, but because we get busy.

If you are a person of faith or want to live from a set of important values, you can’t take this modus operandi for granted.

You have to do some groundwork. (I’ll get to specifics in a moment.)

First, the short story of Jackie will help us out.

taxes

Jackie is tax consultant. She had worked for a national brand firm in town and was striking it out on her own–almost by accident and not all at once.

It started when she kept noticing that some of her friends and family members didn’t know what they were doing. In a panic, usually at the end of March, they started asking her for help. Most of them didn’t know enough to get the best refund, and she heated the idea of that.

She picked up some side work, and within two tax seasons she had herself completely booked at tax time. About 20% of those clients needed accounting help throughout the year for their small business. She also found a few non profits clients too. She really needed help by the third year and had left her other job by then.

Like you would expect, she hired help and plunged into her work.

I didn’t put too much weight into the particulars of hiring. I was so busy with the details of getting the work done. So, the most important thing got steamrolled by the urgency of my work.

Things started going badly.

Out of the 3 part-time workers, only one of them actually had the same values as she did. She realized this too late and it created friction and a tense working environment. One person left and started bad-mouthing her in her small town. The other position seemed like a revolving door of employee turnover. She almost quit the whole thing. It was keeping her up a lot at night.

Jackie didn’t have Human Resources Training or organizational management training. She just had a bunch of work and she was good at those skills. She needed to clone herself.

It didn’t come to that, of course.

Fortunately, a mentor gave her some great advice. She said,

Back up a bit. Sit down and put your most important values and business aims down with ink on paper. It’ll work like a compass or GSP. It will help with both the route and destination.

It worked. Her commitment statements guided all her business decisions after that. Hiring, training, working with clients, getting new clients, and getting her little company running smoothly needed that solid foundation.

It’s a great lesson. If you aren’t using a GPS you’re going to get lost.

Before you take on side work. Before you hire someone. And most importantly, before you get busy, do the ground work so that your priorities and core guiding principles are something that flow out and throughout all your interactions, not get tacked on afterword.

If you value honesty, joy, compassion, and persistence, for instance, make them the anchor for all the skills you execute and all the projects you take on.

Have you initiated your GPS? Do you have your guiding principles on paper and operate from them?

I hope that was helpful.
Do you know someone who might need this advice?

Please share!

Find Your Niche in 5 Minutes: Tutorial Video FREE

thumbnailfindyourniche

Until now, this short and potent tutorial video has been only viewable at a cost.

Merry Christmas! It’s now free to watch on YouTube.

(Here’s the companion worksheet that’s extra helpful. Click to get it and use the password: getScoop)

Enjoy:

The Cadre is forming

Starting February 2013 there will be a learning and friendship group (a.k.a. The Cadre) with the public hub here www.facebook.com/TheCadre360. Spaces are limited for the core group, but all are welcomed to request admittance and view the public fulcrum The Cadre 360.

I invite you to learn more by clicking the tab (The Cadre) above also.

Questions Answered (RE: Social Media) Part 1

Sleazy Lounge Party
Dan Tentler via Compfight

Thanks to those who sent in some questions!

I’ll feature two today.

From Cassy:

I’m not really sure how social media can help me. I’m trying to get a small “Startup” in the craft industry going, and it seems like a lot of people just tweet links to news or blog posts. And sometimes just random stuff. It seems like a waste of time, but maybe not. I’m not sure what to do. Is it worth investing my time in twitter and stuff like it?

Thanks, Cassy.

I would have to say, “yes and no” to the time investment question. You need to balance your time between getting your ducks in a row with your startup and making progress in social media. That said, don’t count out the usefulness of social media for your business. Many have found that it leveled the playing field and got them great exposure for cheap.

Done well, social media builds relationships, creates interest which leads to loyalty, and the best part….it’s FREE for message distribution (except for what your time is worth obviously).

The other piece of useful info I’ll mention here and now is that you must think of using things like Twitter and Facebook, etc. as a beacon-in-the-night, instead of a flare-in-the-air.

A beacon is regularly visible; It’s a planned signal. A flare is randomly shot and occasional. A flare can get you attention, but it won’t send out the kind of consist message (a.k.a. “branding”) that you need to keep your business moving onward.

Some planning is needed to create a congruent message or ongoing campaigns that will spread the word. You’ll need to be specific, stay on topic, and use the best channels to maximize efficiency.

This is where consulting may be of help to you. (I’ll be releasing a few free guides to help Startups soon–especially helpful if you’re a Do-It-Yourselfer. Check back soon!) If D-I-Y isn’t you, I’m available for personalized consultation as well. Check out the bottom part of this post for that.

From Joey:

I just listened to a webinar where the dude said it was super important to create attention in the Social Media universe with controversy, emotion and being shocking. It didn’t sit well with me, but I can’t deny the results he mentioned. What are your thoughts?

Joey, this is a good question.

I think your own convictions and personality play into making your decision. With each entry into the fray of Social Media, you are building your reputation. Your platform. Your legacy. Once it’s published and viewable, it’s trackable. Indefinitely.

Here’s a controversial word picture to help you understand. You can be a Shock Promoter on the interwebs or you can be a Herald. A Herald is a messenger, mainly. Like a lovely and charming girl you’re proud to bring home for mama to meet. A Shock Promotor is like the girl with the absent father who will do anything for attention. Cute as she might be, she still seems desperate and sleazy. That’s my take anyway.

 

Keep the questions coming, folks!


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(To order up some valuable consultation, select a Package Option in the drop down menu, and then click the Social Media Consulting image)

Creative Communication: Making the Most of Social Media

So, I’m now officially a Social Media Consultant. A Pro.

This blog has been about communication and creativity for a while now, and today I want to offer a few bits about using social media optimally.

If you have questions about communication or using social media for your new projects, leave them, and I’ll answer then in a future post.

1. Social Media is already over polluted by useless information and peacocking. So, Add VALUE.

2. Add Value by making real connections and conversations

3. Add Value by being a link to helpful resources (and not just your own stuff)

4. Add Value by being other-focused. (Limit announcements of what you’ve just done like: “Had a great taco, now I’m going to an awesome show.”)

5. Ask what other people think adds value…

(this is were you come in….leave your thoughts…)