Tag: creativity

Questions Answered (RE: Social Media) Part 1

Sleazy Lounge Party
Dan Tentler via Compfight

Thanks to those who sent in some questions!

I’ll feature two today.

From Cassy:

I’m not really sure how social media can help me. I’m trying to get a small “Startup” in the craft industry going, and it seems like a lot of people just tweet links to news or blog posts. And sometimes just random stuff. It seems like a waste of time, but maybe not. I’m not sure what to do. Is it worth investing my time in twitter and stuff like it?

Thanks, Cassy.

I would have to say, “yes and no” to the time investment question. You need to balance your time between getting your ducks in a row with your startup and making progress in social media. That said, don’t count out the usefulness of social media for your business. Many have found that it leveled the playing field and got them great exposure for cheap.

Done well, social media builds relationships, creates interest which leads to loyalty, and the best part….it’s FREE for message distribution (except for what your time is worth obviously).

The other piece of useful info I’ll mention here and now is that you must think of using things like Twitter and Facebook, etc. as a beacon-in-the-night, instead of a flare-in-the-air.

A beacon is regularly visible; It’s a planned signal. A flare is randomly shot and occasional. A flare can get you attention, but it won’t send out the kind of consist message (a.k.a. “branding”) that you need to keep your business moving onward.

Some planning is needed to create a congruent message or ongoing campaigns that will spread the word. You’ll need to be specific, stay on topic, and use the best channels to maximize efficiency.

This is where consulting may be of help to you. (I’ll be releasing a few free guides to help Startups soon–especially helpful if you’re a Do-It-Yourselfer. Check back soon!) If D-I-Y isn’t you, I’m available for personalized consultation as well. Check out the bottom part of this post for that.

From Joey:

I just listened to a webinar where the dude said it was super important to create attention in the Social Media universe with controversy, emotion and being shocking. It didn’t sit well with me, but I can’t deny the results he mentioned. What are your thoughts?

Joey, this is a good question.

I think your own convictions and personality play into making your decision. With each entry into the fray of Social Media, you are building your reputation. Your platform. Your legacy. Once it’s published and viewable, it’s trackable. Indefinitely.

Here’s a controversial word picture to help you understand. You can be a Shock Promoter on the interwebs or you can be a Herald. A Herald is a messenger, mainly. Like a lovely and charming girl you’re proud to bring home for mama to meet. A Shock Promotor is like the girl with the absent father who will do anything for attention. Cute as she might be, she still seems desperate and sleazy. That’s my take anyway.

 

Keep the questions coming, folks!


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(To order up some valuable consultation, select a Package Option in the drop down menu, and then click the Social Media Consulting image)

5 Ways Others Sabotage Your Creative Mojo

sky painter Sam Javanrouh via Compfight

When you’re doing a project, starting something creative, or otherwise trying to upgrade your life, sabotage comes at you from many angles.

Think of it as a sign that you’re on the right track.

A little prep work can serve to inoculate you from intentional or unintentional sabotage.

5 Ways Others Sabotage Your Creative Mojo

1. Diversion. Fun opportunities, a needy spouse or friend, or a buzz of busyness will pervade your surroundings splitting your energies, and stretching you too far. Sometimes your focus and determination will draw others to you like a magnet. But instead of giving useable support,  they’ll be agents of distraction. Strict boundaries are the best defense.

2. Guilt-trips. Phrases like,
“You don’t seem to have time for me.”
“I never see you anymore.” 
“You seem so busy.” give you the sense that you’re not being a good person as you pursue your project. Reassure these saboteurs while claiming ground. Tell them you have to balance your life differently now.

3. Bargain-makers. “If you do “this” for me, I’ll do “this” for you,” type phrases signal that your creative energy or determination is being met with a subtle attack. It’s a way to be manipulated away from your task at hand, too. You might need to clarify you needs succinctly and repeatedly: “I’m sorry I can’y get off-task right now. I’ll be able to do more in a month (or whatever time you decide).

Just in writing this very post, I’ll had to say this to my two children 8 times in the last 15 minutes. The “broken record” tactic sends a solid message like only repetition can. But, you must persist!

4. Punitive Words and Deeds. Be it the “cold shoulder”, the passive aggressive responses, yelling and confrontation, or subtle bullying, when others pushback at what you’re doing you must muster the mental toughness to soldier on. Do it before the punishment comes from them.

5. Threats.
 When others say, “If you do that, this will happen.” Or, “I don’t think I can support you if you go in this direction,” they may be trying to manipulate your creative mojo off-task for selfish reasons. If/then statements offer a tipoff that all or nothing attitudes pervade your interactions and risk derailing you. Minimize threats with a calm resolved response and carry on.

 

Surely there are others. What trips you up?

Surprise Has a Payoff

(Yes. There’s a surprise message inside)

I’m hand-crafting a Superb Snail Mail Package for Chris Guillebeau the best-selling author of $100 Startup and The Art of Non-Conformity.

It’s a tribute of gratitude really to some of the things I learned from Chris, especially from his guest post at Tim Ferriss’s blog: Chris advises,

Put happiness in a box…and make people feel special.

That’s infused into the premise of Superb Snail Mail.


Though Chris is aware of the upcoming delivery, he won’t know what he’s getting until it arrives. I’m shooting for memorable, personalized delight and wonder.

My Startup that has it’s challenges…
to really know how good Superb Snail Mail is one should experience it. But a pre-customer hasn’t experienced it.

I say pre-customers optimistically…
because I have this gut feeling that with some diligence the value and “preciousness” of Superb Snail Mail will gain bona fide traction, and not merely among postal enthusiasts. In many ways this can be possible because of the power of surprise.

It’s sobering: Surprising someone runs the risk of misunderstanding…failure.

While most people like good surprises what a good surprise is varies from person to person. So, it takes some work ahead of time to do well.

What I love is that when we offer a surprise that brings delight there’s a positive payoff: A relationship is built.

 

TRY THIS:

Figure out how you can offer a good surprise for your team, your customer, a new friend, or someone you care about. Remember that good surprises build relationship. That means something and it builds your legacy.

How will you build relationships this week through good surprises?

 

psst.
Ready for my Surprise?


News from a Hostel Environment

I just got some postcard love from across the country. Lara lives in this amazing hostel near the Golden Gate bridge. I haven’t been to the West Coast yet, but now I know where I’d love to visit! I’ll take that Hostel Environment any day!

Reaching out though my creative experiment Super Snail Mail has brought new friends into my world. It’s been far more fun than I even imagined with surprises almost everyday. The power of shiny stickers, some creativity, and generosity has a Pay It Forward vibe, and I’m feeling the love.

If you want in, check out this page.
Or you may get your postcard featured here
if you send it to me:
Superb Snail Mail, PO BOX 10 Cressona, PA 17929.
 Create your own 4″x6″ card and send it my way.

Peace out.

-Sparky

Huge Creativity Booster: Don’t Read Cranky Bloggers

So, I have this story to tell you…

I enjoy reading blogs. I read dozens regularly, and this summer I stumbled on a discovery that has really changed how my day goes.

I stopped reading cranky bloggers. It sounds simple, right?

Hang in here with me for a moment, because there’s more.

I didn’t set out to read cranky bloggers, but since I’ve subtracted them from my reading diet things have improved in amazing ways.

• For one, I  feel more hopeful on many levels.

• I have more creative energy.

• I can think more clearly about my goals.

• And, best of all I don’t feel so dragged down, overall, you know in that way that’s hard to pinpoint what exactly what could be wrong. You just feel restless or bothered on an emotional subterranean level. 

Granted, lots of cranky bloggers can be interesting, entertaining, or provocative, and I have enjoyed reading them … but I also discovered that more is at stake as I write, create, and interact.

Grouchy people (bloggers or whoever) stifle my creative energy flow:
The fall out comes in terms of…

• problem solving,

• idea generation,

• interpersonal interaction,

• and the resolve to finish ideas all the way through.

It’s all become the higher priority for me rather than staying with the latest controversy or who-done-it tongue wagging.

A captive no more!

So, I unsubscribed to a bunch of writers who were routinely griping or negative. Sadly, I’ve found a number of Christian bloggers had to be cut from my list. They’re just not the cheery bunch you’d expect really. Some of them are quite popular, but oh well. It was a tough decision actually, but a good one…for me. Life-giving really.

I realize that maybe you’re different. Maybe the tit-for-tat cranky bloggers complete with their fiery commenters spark and enthuse your creative Muse. Do they? Maybe it’s their passion gives you a boost that you need to problem solve or unearth new ideas and projects, and carry them out.

But, does it? Really think about it:
After you read a rant post, or someone’s beef or complaint, and the string of ensuing comments, do you feel energized for your own work or creating your own unique art, or do you feel drained?

See, my creative Muse gets peeved. She distances herself from me, it seems. She finds a huff and leaves in it. Maybe out of embarrassment? Maybe out of frustration frustration? Maybe because it’s all so empty to be even a small part of what is ultimately fleeting and hallow. It’s beneath her. “She”…yeah sure…I suppose that might seem silly to personify my creativity… (and pull a classic Steven Pressfield).

Nevertheless, I just know full well now that a diet of reading that includes grouchiness creates a dead weight I’m not willing to drag along anymore.

Incidentally, I’ve found the same thing holds true regarding viewing cable news shows (humorous, provocative, or otherwise), political pundits, or too many advertisements. Again, that’s my experience. The return on investment (of my time) doesn’t warrant a close tie.

Cynicism puts a machete to the roots of your creative Source. 

 

Here’s the surprise ending:

Originally, I thought to myself,

“Okay. I’ll just unsubscribe to this and that, and then in the mornings when I read my email I won’t see the latest and I won’t get sucked in to read them. Sure, that’s the ticket. Then I won’t creatively derail. Yeah! I’ll just find them later, or check after a week, and see what I missed, if anything.”

You know what happened?

I didn’t even miss it. I stopped caring about the hype. I hardly ever went back. I stopped wondering if I was missing a controversy or some buzz about the interwebs. It didn’t matter. It was chaff. I just felt better and had more to give. Perhaps I felt “cured” of that honey trap.

TRY THIS:
Try a diet of without cranky bloggers for just one week. Don’t open the email, or unsubscribe for just a week, and see if it makes a difference in your life. See if it increases your ability to be creative and amazing.

I think it will, and I wish you all the best!

Thanks for reading.

I’d love to hear from you on the topic.