Questions Answered (RE: Social Media) Part 1

Dan Tentler via Compfight

Thanks to those who sent in some questions!

I’ll feature two today.

From Cassy:

I’m not really sure how social media can help me. I’m trying to get a small “Startup” in the craft industry going, and it seems like a lot of people just tweet links to news or blog posts. And sometimes just random stuff. It seems like a waste of time, but maybe not. I’m not sure what to do. Is it worth investing my time in twitter and stuff like it?

Thanks, Cassy.

I would have to say, “yes and no” to the time investment question. You need to balance your time between getting your ducks in a row with your startup and making progress in social media. That said, don’t count out the usefulness of social media for your business. Many have found that it leveled the playing field and got them great exposure for cheap.

Done well, social media builds relationships, creates interest which leads to loyalty, and the best part….it’s FREE for message distribution (except for what your time is worth obviously).

The other piece of useful info I’ll mention here and now is that you must think of using things like Twitter and Facebook, etc. as a beacon-in-the-night, instead of a flare-in-the-air.

A beacon is regularly visible; It’s a planned signal. A flare is randomly shot and occasional. A flare can get you attention, but it won’t send out the kind of consist message (a.k.a. “branding”) that you need to keep your business moving onward.

Some planning is needed to create a congruent message or ongoing campaigns that will spread the word. You’ll need to be specific, stay on topic, and use the best channels to maximize efficiency.

This is where consulting may be of help to you. (I’ll be releasing a few free guides to help Startups soon–especially helpful if you’re a Do-It-Yourselfer. Check back soon!) If D-I-Y isn’t you, I’m available for personalized consultation as well. Check out the bottom part of this post for that.

From Joey:

I just listened to a webinar where the dude said it was super important to create attention in the Social Media universe with controversy, emotion and being shocking. It didn’t sit well with me, but I can’t deny the results he mentioned. What are your thoughts?

Joey, this is a good question.

I think your own convictions and personality play into making your decision. With each entry into the fray of Social Media, you are building your reputation. Your platform. Your legacy. Once it’s published and viewable, it’s trackable. Indefinitely.

Here’s a controversial word picture to help you understand. You can be a Shock Promoter on the interwebs or you can be a Herald. A Herald is a messenger, mainly. Like a lovely and charming girl you’re proud to bring home for mama to meet. A Shock Promotor is like the girl with the absent father who will do anything for attention. Cute as she might be, she still seems desperate and sleazy. That’s my take anyway.

Keep the questions coming, folks!

(To order up some valuable consultation, select a Package Option in the drop down menu, and then click the Social Media Consulting image)

Creative Communication: Making the Most of Social Media

So, I’m now officially a Social Media Consultant. A Pro.

This blog has been about communication and creativity for a while now, and today I want to offer a few bits about using social media optimally.

If you have questions about communication or using social media for your new projects, leave them, and I’ll answer then in a future post.

1. Social Media is already over polluted by useless information and peacocking. So, Add VALUE.

2. Add Value by making real connections and conversations

3. Add Value by being a link to helpful resources (and not just your own stuff)

4. Add Value by being other-focused. (Limit announcements of what you’ve just done like: “Had a great taco, now I’m going to an awesome show.”)

5. Ask what other people think adds value…

(this is were you come in….leave your thoughts…)

Special Delivery to author Mary DeMuth

I mailed out an #Everythingbook MAIL ART postcard to author Mary DeMuth. I’m on her Launch Team, and I’ve learned so much about community and allies in such a short time.

You’re going to love the book when it releases in October. Stay tuned for details at Mary’s place.

In reply, Mary posted:

‎Lisa, beautiful and very humbling. I’m not quite sure how to thank you. :) Here are some gold stars…. ******

Here it is on Pinterest (and check out the very inspirational pins done by launch team readers using quotes from the book).

Source: rannsmith.tumblr.com via Renee on Pinterest

Only Love Can Tame You

Confession:
I can’t read parts of The Little Prince without weeping.

I’m hardly the weeping type, and yet…

the aching truth on vulnerability and intimacy contained in The Little Prince cuts all the way down to my what turns out to be a gooey marshmallow core; it gets in deep.

In reading The Little Prince,
I learn afresh this:
Only love can tame you. Everything else that tames is just subjugation.

If you like that nugget…<click-here-to-tweet-it>

If you’re not familiar with this classic, or even if you are, enjoy this excerpt:

–The Little Prince by Antoine de Saint-Exupery

Excerpt:

…it was then that the fox appeared.
“good morning” said the fox.

“good morning”
the little prince responded politely
although when he turned around he saw nothing.

“I am right here” the voice said, “under the apple
tree.”

“Who are you?” asked the little prince, and added, “You are very pretty to look at.”

“I am a fox”, the fox said.

“Come and play with me,”
proposed the little prince, “I am so unhappy.”

“I cannot play with you,” the fox said,
“I am not tamed.”

“AH please excuse me,”said the little prince.
But after some thought, he added:
“What does that mean—‘tame’?”

“You do not live here,” said the fox,
“what is it you are looking for?”

“I am looking for men,” said the little prince.
“What does that mean—tame?”

“Men,”said the fox,
“they have guns, and they hunt.
It is very disturbing.
They also raise chickens.
These are their only interests.
Are you looking for chickens?”

“No,” said the little prince.
“I am looking for friends.
What does that mean—tame?”

“It is an act too often neglected,”
said the fox.

“It means to establish ties.”

“To establish ties?”

“It’s just that,” said the fox. “To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world….”

“Please–tame me!” said the Fox.

“I want to, very much,” the little prince replied. “But I have not much time. I have friends to discover, and a great many things to understand.”

“One only understands the things that one tames,” said the fox. “Men have no more time to understand anything. They buy things all ready made at the shops. But there is no shop anywhere where one can buy friendship, and so men have no friends any more. If you want a friend, tame me . . .”

“What must I do, to tame you?” asked the little prince.

“You must be very patient,” replied the fox. “First you will sit down at a little distance from me–like that–in the grass. I shall look at you out of the corner of my eye, and you will say nothing. Words are the source of misunderstandings. But you will sit a little closer to me, every day . . .”

“You become responsible, forever, for what you have tamed.”

Have you been tamed?

If you haven’t been, and you want to be, just ask.

This theme was worked into the book I co-wrote with Doug Jackson “Dog in the Gap”…

You may want to read it. It could change everything.

Surprise Has a Payoff

: (Yes. There’s a surprise message inside)

I’m hand-crafting a Superb Snail Mail Package for Chris Guillebeau the best-selling author of $100 Startup and The Art of Non-Conformity.

It’s a tribute of gratitude really to some of the things I learned from Chris, especially from his guest post at Tim Ferriss’s blog: Chris advises,

Put happiness in a box…and make people feel special.

That’s infused into the premise of Superb Snail Mail.

Though Chris is aware of the upcoming delivery, he won’t know what he’s getting until it arrives. I’m shooting for memorable, personalized delight and wonder.

My Startup that has it’s challenges…
to really know how good Superb Snail Mail is one should experience it. But a pre-customer hasn’t experienced it.

I say pre-customers optimistically…
because I have this gut feeling that with some diligence the value and “preciousness” of Superb Snail Mail will gain bona fide traction, and not merely among postal enthusiasts. In many ways this can be possible because of the power of surprise.

It’s sobering: Surprising someone runs the risk of misunderstanding…failure.

While most people like good surprises what a good surprise is varies from person to person. So, it takes some work ahead of time to do well.

What I love is that when we offer a surprise that brings delight there’s a positive payoff: A relationship is built.

TRY THIS:

Figure out how you can offer a good surprise for your team, your customer, a new friend, or someone you care about. Remember that good surprises build relationship. That means something and it builds your legacy.

How will you build relationships this week through good surprises?

psst.
Ready for my Surprise?