What Ligers Taught Me About Blogging

Liger2
Creative Commons License Photo Credit: M Sullivan via Compfight

Several thousand people arrive at my blog each month because of Ligers.

But maybe you’ve noticed that this isn’t a blog about Ligers. Actually, I rarely feature any big cats, or animals of any kind.

But for the magic of SEO, and Google, they come, massive web traffic, visitors in search of Liger related who-knows-what. If you google “name the liger” I’ll be the first entry.

People want to know if they’re real, or if Napoleon Dynamite was on to something about their skillz in magic. Maybe they want to see one up close. The Myrtle Beach Wildlife Reserve had a baby liger they were showing off, so boom! Liger fans. It’s all been a big flippin’ mistake…

Truth be told, I like Ligers. There’re pretty much my favorite animal. Back in 2010, on a lark I decided that a Liger would be a nice mascot here. After all, I’m a mixed breed myself. I popped up a post about it. “Name the Liger” I said. And still they come.

Lots of useless traffic…Or was it?

Instead of staying frustrated by this feline epic #fail, or even….well…you know being embarrassed by all the ligerish corniness, I decided employ some “Liger Leverage”.

See? They’re magic after all.

I just repurposed the post. In a spirit of general generosity, I worked on giving people something they were looking for.

I linked to the news some readers no doubt wanted about the wildlife reserve, I added some Liger info, and linked to a helpful resource with detailed information and stats on these and other hybrid felines. And I also added an invitation for [errant] visitors to poke around the rest of the site…you know for other flipping’ sweet stuff.

Guess what? In just two weeks, my bounce rate dipped about 35%! (That’s the stat that shows that people notice they’ve gone to the wrong place and click away quickly.) I might have even gained some regular readers.

Are people visiting your blog for the wrong reasons?
It turns out you can redeem the mistake. Use Liger Leverage!

"Stuff Christians Like" -Jon Acuff (Receives coveted Liger Endorsement)

I just love this book!

When best-selling Blue Like Jazz (by Donald Miller) came out, lots of Christians ooed and awed about how insightful, witty, and clever Don was. I liked the book, a lot actually. But still, I couldn’t help feeling like hmm, how did this happen? Don has a knack for writing a funny memoir–and lucky for him, it was slightly before he could be reprimanded for making it sound–basically–like a blog. That’s all well and good, but, is it the funny we all crave? Not exactly. Is he super funny? Will his wit make you pee your pants?

Well, I conducted test after test, on a full bladder, and found that, no, a hefty chortle was pretty much the maximum laugh for my buck (about $13.) Don’t get me wrong, I think Don’s great. He’s great in a lumpy, comfortable, wingman with baggage kind of way. That’s fine. We all need our projects. One of mine is pitying him, and I also like to see what he’s up to next, because it’s usually interesting. I just like the guy.

But then here comes Jon Acuff. He’s a whole different species. If you compare Robin Williams to former supreme court judge, Sandra Day O’Connor, you’ll start to get an idea of what I mean about just how incomparably fun, whacky, and talented Jon is. Sandra, you’re fine, but don’t try too hard, ok? Don, pace yourself, you’ll be just fine.

So, I pre-oreder Jon’s “Stuff Christians Like” book (for under 8$) assuming it couldn’t meet up with all the hype. But it TOTALLY did! I won’t go into the testing process with too much detail, but I’ll just say, sometimes I read it while using the bathroom. (It’s a two birds with one stone kind of thing.)

My mascot/partner and I have developed a new ratings system for all epically wonderful things, and Jon’s book (which includes his blog from whence it came) is now quality-tested, and officially approved.

Jon Acuff's "Stuff Christians Like" earns 95% + approval rating!

What could get 100% Liger Approval you might be thinking? I don’t mind the question, actually.

Maybe the Bible? Or the Book of Common Prayer? No, apparently they wouldn’t. I don’t exactly know what Liger’s like. They are strange creatures with hopes, dreams, and moods I have no way of understanding.

It’s a rather vague system. However I can tell you Blue Like Jazz got 88.4 %, so that should tell you something.

Hope you get to read Jon’s book soon. Tell us what you think. That will be what it’s truly like… when the doves cry.

(If you didn’t read the book, that last part won’t be hysterical, and you’re probably going to feel left out. I’m – Sorry. Though I care about how you feel, I don’t make the rules about how you may or may not react emotionally to this sort of thing. Don Miller used to say, “Buying something makes you feel new.” Yes, he may have meant “new” in a false sense. But you’ll never know until you buy Jon’s book, now will you?)

Cheers!

;)

Napoleon's Liger Contest

Goofy Liger Contest:

A super fantastic imaginary Liger magnet can be YOURS.

To get one:

1. Tweet or Update your status with this message:

“Get your Liger magnet, free, until March 16! http://wp.me/pri9O-yz #LIGER”

2. Leave a Comment, and post the number shown below the visitor counter headline tha reads, “Are you popular because I am? Yes. (Example: If I were to post that number right now, it would be 13,801. It will be different for each person.)

BONUS PRIZES-FLIPPIN’ SWEET

Predetermined numbers, visitors may enter, have been chosen for bonus prizes, including, the Limited Edition
Liger Collectors’ Card!

Yes, it sounds to good to be true. But, it’s oh-so-true.