What Ligers Taught Me About Blogging

Liger2
Creative Commons License Photo Credit: M Sullivan via Compfight

Several thousand people arrive at my blog each month because of Ligers.

But maybe you’ve noticed that this isn’t a blog about Ligers. Actually, I rarely feature any big cats, or animals of any kind.

But for the magic of SEO, and Google, they come, massive web traffic, visitors in search of Liger related who-knows-what. If you google “name the liger” I’ll be the first entry.

People want to know if they’re real, or if Napoleon Dynamite was on to something about their skillz in magic. Maybe they want to see one up close. The Myrtle Beach Wildlife Reserve had a baby liger they were showing off, so boom! Liger fans. It’s all been a big flippin’ mistake…

Truth be told, I like Ligers. There’re pretty much my favorite animal. Back in 2010, on a lark I decided that a Liger would be a nice mascot here. After all, I’m a mixed breed myself. I popped up a post about it. “Name the Liger” I said. And still they come.

Lots of useless traffic…Or was it?

Instead of staying frustrated by this feline epic #fail, or even….well…you know being embarrassed by all the ligerish corniness, I decided employ some “Liger Leverage”.

See? They’re magic after all.

I just repurposed the post. In a spirit of general generosity, I worked on giving people something they were looking for.

I linked to the news some readers no doubt wanted about the wildlife reserve, I added some Liger info, and linked to a helpful resource with detailed information and stats on these and other hybrid felines. And I also added an invitation for [errant] visitors to poke around the rest of the site…you know for other flipping’ sweet stuff.

Guess what? In just two weeks, my bounce rate dipped about 35%! (That’s the stat that shows that people notice they’ve gone to the wrong place and click away quickly.) I might have even gained some regular readers.

Are people visiting your blog for the wrong reasons?
It turns out you can redeem the mistake. Use Liger Leverage!

Guest Posting on Life, Jazz, God, and Donald Miller

(screen grab of an upcoming video)

Excerpt:

 

“There is something beautiful about a billion stars held steady by a God who knows what He is doing. (They hang there, the stars, like notes on a page of music, free-form verse, silent mysteries swirling in the blue like jazz.) And as I lay there, it occurred to me that God is up there somewhere.”
― Donald Miller

 

We’re inclined to think that life is like Jazz: Random, but somehow, making strange and beautiful music. So much of life doesn’t jive. The harmony is lacking and the beat is off. We imagine God somewhere up beyond outer space, holding the earth–and all things–in his hands, and letting the jazz of the universe play on. What are we to do with all that jazz?

(BONUS: Here is a great audio document on her majesty Ella Fitzgerald, the “First Lady of Song”. Her improv (scat) is pitch-perfect and sounds a lot like a clarinet.)

Check out the rest of the post I did on Ed Cyzewski’s blog today.

If you like it, you’ll LOVE Volume 5 of my ebook, God’s GRAND Story.
More details and a snazzy video coming soon.

For info updates and a free volume just sign up.

Subscribe to get 3 Volumes for Creators & Communicators (free) 

Smart Authors Balance Honesty and Transparency [Guest post by Warwick Fuller]

I met our next contributor in seminary. If you don’t know Warwick personally, it’s hard to describe him. Just reading his work one could get the false impression that he is just mildly eccentric, even understated. Don’t be fooled.

Warwick leaks out and away from every typical category. First of all, Warwick takes great pleasure in being unusual. He’s involved and conscientious. He makes frenzied gestures when he’s excited, his laugh is thoroughly concussive, and he devours books at vertiginous speed. He’s intense, yet surprises you with his sensitivity. He’s intelligent, but that doesn’t ever seem to help him for long. He’s both a marvel and a conundrum. I like him and I’ve learned a lot from him. Probably when it was least expected, and often where blood, or tears, or sweat has something to do with it. I’ve appreciated Warwick in the same way I grew to like dark lager. (In this curious photo, an unseen doctor checks Warwick for a mutant sty that developed after reading too many spiderman comics. Or, I made that last part up.)

Smart Authors Balance Honesty and Transparency
-by Warwick Fuller

We’ve just moved for the 4th time in the past year. I just opened a box that was labeled desk stuff and found an old journal.   How I approach my journal is different from my blog.  My blog is mostly about my observations and the events going on in my life that are affecting me and the world around me.  Because of my faith, these observations are thru a certain lens.  I don’t think I’m bashful about that lens, but I am choosy about what I share in regards to that lens.  I’m choosy about what I share about my family.  I do know some of my readers.  I don’t know all of them.

In blogging there are certain ideals, and those that post them well are the people that have a high traffic volume.  Two of those ideals are honesty and transparency.  In being honest, we can see the writer’s flaws, and the true humanity that is behind the words and stories.  In being transparent, the writer becomes relatable.  These are trust issues.  A good author wants you to trust their work; wants you to understand and relate.

Being a smart author in such a personal medium is to know when to draw the line when it comes to transparency.  For me there are a couple of rules that I have employed in my head to help.

  1.  Never paint your spouse/child/significant other in such a shade that they are degraded in the eyes of others.  I never want others to regret what I write about them, especially my immediate family.  It’s unfair; they never get to defend themselves on my page.  The stories I do share about them that I question I always run by my wife first.  If she feels uncomfortable then its off the table.
  2. Never put your family in danger.  Honestly, there are crazy people out there.  My nana says more than there were when she was a kid.  The post that draws the most attention to my blog is a picture of the Marvel Comic Family Tree (nerd alert), and I’m not sure who is being drawn in because of it.   I am very careful in revealing certain details about where we are and what my kids are up to.  I’m honest, just not naïve.
  3. It’s ok to make yourself the butt of a joke, but be redeemable.  Some reputations have been killed by what an author writes about himself on the interwebs.  Some comedians make a life out of self-humiliation.  I think that may be fine for others, but I want to be trusted by those who ask for my advice.  Because of the line of work I am in, others count on my opinion and advice.  I do not want that ruined by a misplaced, though true, story.
  4. When in doubt, find a community to run your idea by first.  I have a wife who is understanding and is intelligent.  She also likes me, which helps when I tell her I want to put something on my blog.  She’s god at asking the right questions that help me not just know what to put up but how and why.  If you do not have a soundboard, then find one.  Or at least, write down your post and revisit a week later, before you post it.  This is just a good habit, anyway.
  5. Be aware that the truth you find in your observations may not be what others saw.  It’s the old joke about the blind men and the elephant.  If you are writing about an event that took place, it’s not a bad idea to make sure you saw exactly what you saw.  Ask others that were a part of it for their own observations.  It makes a story round, and they can provide details you missed.
  6. Don’t make yourself un-hirable.    I have no idea what the future holds for me and my family.  I do not want anything I’ve put up on my blog to put in jeopardy whatever God is leading us to next.  Neither should you.  A good reputation, to be trusted, is a desirable goal. I’ve heard better than silver and gold.  Weigh your words and see if what you read is how you want people to see you.

So, fellow bloggers, how close an eye are you keeping on your words?  What safeguards do you employ?  Can you ever be too honest and open?

Bio: Warwick Fuller is a blogger at www.warwickfuller.wordpress.com.  He names his pets after Anglican literary figures and wears bow ties. He is lead on his church’s Wednesday night Family Ministry, and is a USAR Chaplain.  He is married with three daughters and lives in Harrisburg, PA.  

Once upon a Niche…

Sometimes you find your niche. Sometimes a niche presents itself. And sometimes you get a bit of both and it feels like Paris in Springtime, which smells great and involves kissing (and I’ll just save that bit for some other post, or my dairy).

Finding one’s niche includes a merging of ingredients:

• Perparation

• Passion

• Education

• Opportunity

You put it all together and you make it with an “m” (for mission)

And you get patty cake instead of hokey pokey.

My niche is now helping and encouraging Creators and Communicators.

People who feel put on the planet to create things or communicate important things.

Have you found your niche yet?

Or would you like some encouragement or direction?

I’ve creating new resources for just that thing.

 

Tell us what you like to focus on or Leave a link so we can find your niche.

What is Blogger Generosity? [And 7 Things Giving Does]

Gift
Photo Credit: asenat29 via Compfight

After the April Fool’s prank of telling our congregation that he and his wife were expecting a baby, our paster spoke on the topic of generosity.

I wasn’t fooled because I had previous insider information that “that ship had sailed,” as his wife once put it. So, you bet ‘cha…Mark’s no freighter. He’s strictly a Pleasure Cruiser now. 

He said there are 2 types of people in the word: Givers and Takers. Which one are you?

I thought about this. I thought, I sure hope I’m a giver, and not a jerky taker. 

Then I thought, Everyone must think this.

Then I thought, Hang on a minute, it just can’t be this binary. Sometimes, I give and sometimes I take. Hum. but which do I do more?…Then I felt hungry for barbecue. Whatever.

But, it’s a splendid thing to think about just in case we’re getting too grabby.

Mark said, these 7 things happen when we are givers–When we are generous people.

1. It creates community

2. It defeats materialism

3. It strengthens my fiath

4. It is an eternal investment

5. I get blessed in return

6. It produces contentment

7. It makes more like God (who’s incredibly generous)

Then, I thought, This is a good message for bloggers, too. Really, communicators of any kind. It’s time to get this to the blog.

We can forget this stuff about generosity. We can fail to make our lives, and our online lives generous, simply by not really thinking about it.

I’ve noticed that Jeff Goins is a blogger and writer who is a giver. He’s a big proponent of generosity in the blogging arena (it’s an “arena” right?). He walks the talk, and his blog and platform have truly reaped the rewards.

Who do you think is generous online?

Share your ideas about how we can be more giving online.

Carry out some generosity today. Ask yourself, “How will I be a giver?”

I’ll kick it off. Here’s a new way that I’m being more generous. I added 51 photos to Flikr. They are all free-use with attribution* (Creative Commons). Just click here. (Many more will be added.)

 

*To clarify what that means, it’s this: You are free and clear to use any image there, no charge, anywhere, if you give me credit (my full name and/or a link is fine) and don’t alter it, or make a profit from it. (Something like I did in this post with the gift picture.)