What is Content Marketing? (A New Go-To Guide)

GOTOmarketing

 

I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.

Plus…

Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and  reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide. 

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

The Prowess Wheel – Visual Guide

At the Buffer Blog one of my favorite writers there Belle Beth Cooper posted an article called

The Secret to Creativity, Intelligence, and Scientific Thinking: Being Able to Make Connections.

She included a cool graphic (adapted from a creation by Hugh MacLeod, see below) that gave a keen picture of the difference between knowledge and experience. (Cooper inserted knowledge in place of MacLeod’s information and experience in place of knowledge, in her version.)

hughmacleon
By Hugh MacLeon
(Adaptation of original by Hugh MacLeod's work, by Belle Beth Cooper)
(Belle Beth Cooper’s adaptation of original work by Hugh MacLeod’s.)

 

COOPER’S SUMMARY:
• Experience works like rods–connecting the dots that are the bits of knowledge we gain. Don’t you love it, too?

That means, people who are good at connecting (knowledge bits) dots are creative types.

Creativity, then, is not the stuff of genius, it’s the stuff of connection.

It got me to thinking and using my creativity, thus defined as “connecting dots”.

 

It’s like my brain had a baby. Here’s what I created to go a step further than Hugh and Belle Beth:

Tell me if it makes sense.

I’ll call it THE PROWESS WHEEL

The Prowess Wheel

Skills are knobby tires for the wheel. Traction, baby!

You can embed the graphic by copying the code below, if you’d like. I’m happy to share.

More great things are coming, want in? Please sign up for direct email delivery through Feedburner in the sidebar!

-Lisa

The Four Loves and Dogs

DOGintheGAPbonusedition+.pdf

I’m SO excited that our  book “Dog in the Gap” has been so well received. It’s even sold over a dozen copies BEFORE the Official release date!

Yes, you can buy it now.
Here.

or upgrade and get the BONUS EDITION:
here.

It was great to read a stellar review by Crystal Hurd, too. Crystal is a C.S. Lewis scholar and Lewis makes several appearances within the pages of “Dog in the Gap” thanks to my co-author Doug, a celebrated C.S. Lewis enthusiast and scholar in his own right. (He may be reluctant to tout it, but I’m fine telling you that he was even invited to the UK to present a paper on C.S. Lewis recently.)

But back now to the good tidings!

Enjoy this EXCERPT from Crystal Hurd’s blog:

Screen Shot 2013-08-17 at 8.12.41 PM

 

Lewis writes in his non-fiction work The Four Loves, ‘Emerson has said, ‘When the half-gods go, the gods arrive.’ That is a very doubtful maxim. Better say, ‘When God arrives (and only then) the half-gods can remain.’ In other words, when we fall under the all-wise (and therefore safe) authority of the One God, we can carry out our God-given responsibilities without becoming tyrants.  And among those responsibilities is the duty to woo the rational and relational in the lower animals.  Humanity’s creation in the image and likeness of God (Genesis 1:26) means, among other things, that we carry an inborn desire to sub-create rational begins and have relationships with them.

 

What great truth is this.  Have we ever considered that our responsibility to animals is molded after God’s responsibility of His children?  And as His children, do we always carry this responsibility with the same fervent devotion and attention that He offers to us?  It completely redefines the relationship I have with my pets and by extension to the animal kingdom at large. Not only do we forge important relationships with animals and gain substantial perspective (and companionship), but we also please our Father, the author and creator of Love who is the Great Architect of deep and meaningful connections.

Read the rest of Dr Crystal Hurd’s Review here.

Scripture as literal: Genesis 1

As promised, I’m sharing some of my current class on Evil (and the Justice of God) here at the blog.

The sound system, or lack of one, was poor in class, so I wanted to make this available to my class and the rest of you.

 

Tell me what you think.

 

6 Notes on Creativity: A Dispatch from Sparky Pronto

I’m writing as “Sparky Pronto” (my alter ego) who has the wisdom of the Muses to spark your creative muse and give you encouragement.

A few thoughts…

• Ignore insinuations that creating isn’t part of your reason for being here.

• When you make good art consistently, eventually you will be rewarded.

• Only a few people will “get you” and what you’re doing, if any do at all. That is no reason to stop creating.

• If you feel alive when you create, it’s crazy to stop or let it lag. Don’t.

• Creativity is like water. Jumping into a creative flow will be messy. Know that going in.