What is Content Marketing? (A New Go-To Guide)



I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.


Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and  reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide. 

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

Going from Noun to Verb (part II)

Yesterday, I talked about the shift that happens when a word–and the thing that word is standing for–sprouts into other parts of speech. “Google” was one example. Love was another.

How this transition happens is based on a few factors, and some of those factors are not within our control.

It seems the abiding reasons (for positive associations) have a lot to do with building trust and a powerful impression. There are triggers that make things start to traverse “across platforms”. For instance, Goolge as a company became a certain type of brand when it offered free web searches very quickly with short load times and no bothersome ads. There were no ads at first and then they incorporated Google Ads to make some money hoping their ads would be subtle and effective…bearable. (no pop up ads, etc).

Moving from brand to a ubiquitous term across parts of speech and culturally (like the word “google” moving from noun to brand name noun to adjective, adverb, and verb) takes something else. Several things.

Widespread and frequent acceptance and usage

Trust and reliability

Close Identity with an action or idea that can be described more accurately than the word it replaces.


In the case of Google…if you wanted to say, “Hey, search on the internet for that,” it actually became more accurate to say “Google that.”

It was not just a quicker way to say what you wanted to, it was more specific too. The word that replaced “search” carried that idea of getting it right simply, in the middle of all the potential complexity. The meaning was richer and more defined by implication. Using google would get you a specific outcome better or differently than other ways to search. Soon all internet searching fell under this umbrella: Searching well and quickly on the internet was “googling”.  Even to the point where you could hear someone say, “Use Bing to google a video about the Panama Canal.” (Bing: Microsoft’s attempt to be Google, but they’re too late for the party. For now, Google has won the day by winning the word and the idea about searching the internet, and they’ve crossed platforms.)

For us, as Communicators, Leaders, or Creators, our message can move from noun to verb. For best results, it takes more than notoriety. Whether we’re talking about invention, art, consumer goods, or just being the go-to person on a topic, the same principles apply.

What about for the walk of faith? Same thing.

We have to be so easily identifiable with a concept and action that the connection happens. Whether that’s love, service, encouragement, worship, or anything else that build the Kingdom of God.

The sticky part comes in doing it in a way that builds our “personal brand” and furthers our own interests, more than the Kingdom. We too often pick ourselves. This upside down Kingdom is laid out in Matthew 5-7 (the Sermon on the Mount).

I think we can spot the difference between our own Kingdom or God’s in the fruit that comes to bear as well as whether we sense the consolation of God or the desolation without God’s (felt) presence. This is the realm of discernment, and will define consolation and desolation that later in the week. Stop back soon!

In which Sarah Bessey Writes a Letter to Bloggers…

In which I post Sarah Bessey’s photo

Sarah Bessey writes at Emerging Mummy where she has become an accidental grassroots voice for postmodern and emerging women in the Church on issues from mothering to politics and theology to ecclesiology. Her writing has been well received in many publications including Church Leaders, Relevant Magazine, A Deeper Story, SheLoves Magazine, and Emergent Village. Sarah also works with Mercy Ministries of Canada, a non-profit residential home for women seeking freedom from life-controlling issues. She is a happy-clappy follower of Jesus and social justice wannabe. Sarah lives in Abbotsford, British Columbia, Canada with her husband, Brian, and their three tinies: Anne, Joseph and Evelynn

Hey, everyone! Lisa, here.

I’m happy to include a lovely person, champ blogger, and Canadian beauty– the one, the only: Sarah Bessey. I could tell you that I love Sarah and that I love reading her blog, but then you would just think, “Duh? Who doesn’t, Stupid?!”

Yesterday, she had a gracious response to the flap about under-represented female bloggers by posting her own list, which you can check out with her handy dandy button (link):

So, I’ll just use this valuable spot, after the 50 Button and before the letter from Sarah (yes, it’s beachfront property, baby) to encourage you to sign on for RSS or email updates for continued awesomeness. Lots of great writers are my splendid guest contributors ( a.k.a Series #4Bloggers ). My first ebook comes out May 1 “Soul Care for Creators and Communicators”. It’s free (until NOV 2012) if you sign up for it here. (It too is part of the awesomeness. More on that in the coming days and weeks)

And now, enjoy!

Dear Blogger:

There are so many ways to be a better blogger, to increase your traffic, to maximize your SEO, to make money. 

I practice almost none of them.

After nearly 8 years of writing my life out online, I’ve made almost every mistake one can make. I’ve learned the hard way to write angry, but publish when I’ve calmed down. I’ve received my fair share of angry criticism and lavish praise. I’ve been convinced that I’m God’s gift to the blogosphere and, usually within a few moments, pretty sure that my blog is an abomination upon the earth. And I discovered that what is good for the Google analytics isn’t always good for my soul.

In the midst of the reactionary, often inflammatory, competitive, over-saturated, addictive world of online writing, I repeat to myself, “Remember who you are, Sarah.”

That simple phrase has helped me decide what to write and what to publish, what to leave to other bloggers. It’s helped me focus my content, reconcile my values with my work, make decisions about blog growth tactics, advertising opportunities, networking or relationships. It’s helped me not to crash into despair when someone emails with harsh criticism or fries me up in their own blog post as a “response” served with chips. And it’s also helped me not to get too full of myself when praised, I’m very well aware of who I am and, as every one that knows me in real life can attest, I’m disgustingly normal with flaws and frustrations.

But even beyond the world of blogging, that phrase has helped me make decisions about my priorities and values. It’s helped me to shut the computer down most days, to go outside with my tinies, to make space for spiritual disciplines like silence and secrecy, to make cookies instead of nasty comments. It’s helped me to engage in the hard work of real, skin-on community, to put my physical hands to justice and mercy, to rock my babies to sleep. 

“Remember who you are” means remembering that I’m more than a blogger. I’m Brian’s wife. I’m Anne and Joseph and Evelynn’s mummy. I’m my parents’ daughter, my sister’s best friend. I’m Auntie-Mama to my little nieces. I’m someone who would rather eat popcorn for supper. 

And beyond all that, it helps me remember: I walk in the ways of Jesus. I am a peace maker. I am committed to speaking Love as my first language. I am an advocate for Mercy. I am a grace-receiver, a forgiver, a woman after God’s own heart.

So my friend, remember who are. In the midst of the blogging, beyond the blogging, and through it all, remember this: you are loved, you are loved, you are loved. 

Remember who you are, my friend.  

Love, Sarah