20 Case Studies

This is all very exciting!

Several people who tried the Marketing Jump-Starter Kit asked for real-life examples to make the learning easier.

The updated version of the Kit has more of that, but I just created a special resource that gives you 20 Case Studies to learn from.

 

These are stories from regular people who used simple methods to boost awareness or grow their ministry or business.

Click the image to download a sample.

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or…

Check out Marketing Jump-Starter Kit!

(there’s a surprise you won’t expect)

Names for Women (or how language is oppressing us)

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How do you spell oppression? …maybe E-I-E-I-O. Today it almost looks like we’re down on the farm!

Let’s look at some names, shall we?

HEIFER/COW – connotation towards female: “a fat woman”

(actual meaning: a female cow who has not borne a calf/female cow)

VIXEN – connotation toward females (according to the dictionary) “a spiteful and querrelsome women” (but a google search turns up very racy photos indeed)

(actual meaning: a female fox)

SOW -connotation toward females: “a female police officer, or a degrading name for a woman”

(actual meaning: a female pig)

NANNY– connotation toward females: “a female caretaker of children”

(actual meaning: a female goat)

HEN-connotation toward females: “a gossiping woman”

(actual meaning: a female fowl)

QUEEN – common connotation:  “a man behaving unmanly and defectively as a woman” (as in flamboyant homosexual male) Also used for a female monarch.

(actual meaning: a female cat)

TOM -common connotation toward females: “tomboy” a female who does not behave as expected.

(actual meaning: a male cat)

BITCH – connotation toward females: “an annoying or whining female, a disparaging name for a woman, or a person who is dominated”

(actual meaning: a female dog)

SIRE – a respectful and formal name for male royalty, such as a king.

(a male dog, or other male animal parent suitable for pure breeding)

COUGAR– connotation toward females “a sexually aggressive woman”

(actual meaning: a large wild feline)

NITTANY LION – a pedophile named Jerry Sandusky (okay that one is just a joke I heard)

MADAM: connotation toward female: “a woman in charge of prostituting women”

(actual meaning: a formal way to address a women in respect)

SIR: A polite way to refer to a man.

MISS: An unmarried woman

MISTRESS: connotation toward females: “A woman having an illicit sexual relationship”

(actual meaning: The prefix of a formal name referring to a married woman or the female head of a household. Abbreviated as Mrs.)

MISTER: A formal way of referring to a man, and sometimes used humorously. Abbreviated as Mr.

(And finally, my least favorite. Scientific studies show that this word is also typically the one men most dread being called. Seriously.)

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By now, you probably have noticed some commonalities. And maybe you can even think of further examples I left out.

What surprised you most?

To me, it doesn’t seem that language favors women. Not the English one anyway.

It also seems that if a man is degraded or thought of an less than, a woman serves as a reference point of that inferiority. This is male privilege in action–every. single. day.

The standard of male as apex not only supports male dominance and heralds masculinity as the preferred societal and ontological ideal, but also works to continually degrade women as inferior. Since language is spoken everyday, every day we learn and re-learn the expectations and norms.

With many names women are highlighted as having defective qualities sexually, morally, physically and are routinely animalized (reduced to sub-man/sub-human) in a hugely disproportionate ways as compared with males. Yes?

Our language reinforces power structures and privilege, and sustains oppression. We should be honest about this. We should be aware.

People will refer to a women as a “girl” but rarely to a man as a “boy”. Plenty of other examples or preference exist.

So, now what can we do to make things better?

…how do we turn this around? I’m taking your suggestions.

Oh, and what’s with all the cat comparisons anyway, right?

# # #

Michael Hyatt says he features the “Best Leaders” (Men) Click http://wp.me/p1g2iA-3bK

The Lord’s Prayer is…

This Sunday is my final lesson in the Route 66 Series (Adventures in Spiritual Formation). I will be reviewing the last 11 weeks (briefly), and then capping it off with an examination of the passage of what has come to be called, The Lord’s Prayer. And we will pray it communally as well. It’s a Christian unity thing.

Do you have any questions or concerns about the Lord’s Prayer?

Here’s a tiny excerpt from a seminary research paper I did of the theology, literary structure, and message of The Lord’s Prayer.

…The Lord’s Prayer comes as the centerpiece in Jesus’ Sermon on the Mount (Matthew 5-7:29) in which Jesus lays out what is vital for citizens in the Kingdom of God. Early in the Christian movement, the practice of saying the Lord’s Prayer before Communion (weekly) and [typically] praying it three times per day is documented. It formed a “token of their identity as Christians,” and was also called, the “prayer of believers”.1

The elements of adoration in The Lord’s Prayer propel us to appreciate God’s immanence and transcendence: a theological fundamental. God is hallowed, his kingdom heavenly, his earthly kingdom is both current and imminent. His kingdom will be forevermore.

The worship and adoration of God is crucial in prayer, and in this Prayer, not just because God is most worthy of it, but because we are spiritually formed by our saying, believing, and embracing those truths. We commune with God, and know him more fully as this reality is further congealed in our minds each time this is lived out.

Theologian Kevin Vanhoover contends that in praying the Lord’s Prayer we together experience our Father, our common sonship, and common our inheritance with Jesus. It is precisely the communal aspect of adoring that helps us to be ordered rightly. Furthermore, Vanhoozer states that when praying in this manner with Jesus, we participate in the family of God, and acknowledge God as Lord, while acknowledging oneself as contingent in the filial relationship made possible by the Son of God and the Spirit of adoption.2

1 Jeremias Joachim, The Prayers of Jesus. Studies in Biblical Theology, Second Series 6 (Naperville, IL: Alec R. Allenson, Inc., 1967), 63, 78.

2 Kevin J. Vanhoozer The Drama of Doctrine: A Canonical Linguistic Approach to Christian Theology (Louisville: Westminster John Knox Press, 2005), 225.

Literary Structure of the Sermon on the Mount (proposal)

Literary structure/pattern and use of the Lord's Prayer Matt. 6:9-15. (proposal)

©Lisa DeLay 2010

Here is the prayer:

The Lord’s Prayer
Matthew 6:9-13 (King James Version)

9After this manner therefore pray ye:

Our Father which art in heaven, Hallowed be thy name.

10Thy kingdom come, Thy will be done in earth, as it is in heaven.

11Give us this day our daily bread.

12And forgive us our debts, as we forgive our debtors.

13And lead us not into temptation, but deliver us from evil:

For thine is the kingdom, and the power, and the glory, for ever.

Amen.

Now it’s your turn:
Pick at least one question and respond.

What questions come to mind about the Lord’s Prayer?

When was the last time you said the Lord’s Prayer?

What are your feelings or thoughts about it?