Category: Art

Related to visual or fine art.

How Story is Trumping Word: Len Sweet

I got the pleasure of hearing Leonard Sweet in person at Evangelical Seminary yesterday. It was a free event, and that was surprising in itself.

Len talked about some important things. Some of them were already clear in my mind, but for the audience they felt shocking.

I will unwrap a few of his main points and add a few of my own over the next few posts.

He spoke about the power of image and story trumping words and books (which are essentially an anti-social and individualistic experience).

Len showed this video:

 

(It’s for a hotel. Their tag line is THERE’S NO GREATER ACT OF HOSPITALITY THAN TO EMBRACE A STRANGER AS ONE’S OWN.
IT’S IN OUR NATURE.) The (French) language barrier is overcome by using just a soundtrack and story that gets to the heart of something we all want.

“The world is stealing our best lines (as Christians) because we don’t know we have them.” -Len Sweet
(I would add that the Story is gone too–left to marketers and cheapened to sell goods and services, yet failing (of course) to truly deliver on its promise.)

It only takes a generation to lose a Story. Instead of mission statements maybe we need stories, or The Story.

How can we bring it to a new age and generation that has move “from Gutenburg to Google” ?

The arts may have a new renaissance if we properly apprehend the shift.

(Check back soon for the next in this series on “The Tyranny of the Left Brain”. Or get it sent to you directly by signing up in t he sidebar for delivery.)

FUN. at the Grammys

Last night was a big night for FUN. at the Grammys…

I’ve heard their music but never really thought that much of them until they were featured last night in performance on the GRAMMYS and winning several awards.

The night featured new musicians at it always does and I realized just how much music gets to the core of things. It sparks numb areas of the brain and sweeps you into some greater rhythm. Maybe a unifying rhythm with the rest of humanity….or maybe I’m being grandiose.

The songs FUN. did reminded me of something. Not just a period of idealistic youth, but the role that anthems play in our lives. FUN. does well with anthems….those songs that shout a bit, the ones that let you know that something needs to be said, a deeper cry of the heart is ebbing up and pouring forth….maybe like a rain storm on stage.

It made me wonder….”What is my anthem?”

Transcendence is moving from noun to verb?

GOOGLE is the number you get if you write the numeral 1 and then add 100 zeros. this is a largely lost mathematical factoid that’s been replaced by other meanings.

Google is the most popular internet search engine. (yeah, Duh.)

But something happened in contemporary culture when it was influenced by this culture of the information age. Google made the leap worldwide from a noun (think: person, place, thing, or idea) to a VERB. The noun form of Google standing for a company name sprouted into other parts of speech too.

Adjective: “If you want to know about me, do a Google search.”

Adverb: “He Google searched and found my article.”

Verb: “If you don’t know something, don’t ask me, just Google it!”

A lot of big things happen when this shift happens.

A noun gets this categorically right.

A adjective hones down a noun. Specifics.

An adverb specifies what a verb is doing or what an adjective is describing.

but, a Verb not only shows action (as the definition will tell you), but also taps into the ontological core of the thing itself.

This is helpful to know when we say, for instance, “God is Love.” Love is a noun, verb, adjective (loving) and maybe other things.

I wonder if that’s where we locate transcendence. Language captures crucial shifts in their broad strokes. It works to define parameters we can’t see. The layers ones.

So–Will you be marginalized to just a noun? Or will you flourish into as an adjective and or verb?

Tomorrow will be a PART II to this. The “how” bit.

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The Cadre is forming

Starting February 2013 there will be a learning and friendship group (a.k.a. The Cadre) with the public hub here www.facebook.com/TheCadre360. Spaces are limited for the core group, but all are welcomed to request admittance and view the public fulcrum The Cadre 360.

I invite you to learn more by clicking the tab (The Cadre) above also.