Find your Niche in 5 Minutes [VIDEO]

a niche

I made this video below because it’s hard to secure a niche.

Getting your writing starting or getting your business going requires that you identify your unique niche to do well. As you draw your distinctions, you stand out.

Most everybody agrees on that, but rare is the precise advice on how to make that happen.
No more.

I worked to create a method that is simple and quick.

Don’t continue in your business or writing pursuits without nailing down the perfect, and more importantly–the specific–niche for you. It’s crucial to help you promote what you are doing well. It’s important to gain the traction you need to really succeed. I have all the details to make drilling down a snap.

More more thing! The great part about HOW I worked this out for us…my “purple cow” as Seth Godin puts it…is the affiliate sharing program integrated in.

[I’m not going to mince words. It’s really generous. Most affiliate programs give you a 10% sharing reward. Mine is 50%. So, not only can you gain some useful knowledge by viewing the short Tututorial, at a very reasonable price, but once you share the video tutorial, you can reap a hefty 50% reward each time someone pays to watch it. Extra cash is good, right? Exactly.]

Below is the preview. (To be an affiliate partner, and help me spread the word and also line your pockets, follow the link button in the video screen to sign up at youreeeka.com.)

So here it is: The video!

To watch on YOUTUBE click HERE.


HOW TO FIND YOU NICHE IN 5 MINUTES –
The preview gives you the method in basic terms. Downloadable Learning Materials (worksheets, see sidebar) are free once you pay to view the tutorial. They assure the success of the method!

Would you pay just $2.99 to nail down your niche in a few minutes? Trust me, it’s WORTH IT. (please pass along this article to anyone you know who’s a writer or who’s starting a business.

The password for the Free companion learning materials is shown the Tutorial. See what you think!

[FYI-This may not be viewable on a mobile device. Use link to access the video on my channel.]

How New Advancements in Neurology are Changing our Minds

Annotated Sagittal ATECO MR Venogram

Reigh LeBlanc via Compfight

New 3D brain scan technology has changed even recently-held theories about how the brain works.

On the positive side, many brain injuries, learning disabilities, paralysis from strokes, mental disorders and addictions can now be treated with targeted exercises that cause brain re-mapping. The subsequent brain scans evidence the improvement.

Also proven: Things like prayer and meditation are verifiably shown to improve not only health and well-being but to alter brain mapping not just down to the cellular level but to the level of DNA itself.

The area of study is termed neuroplasticity.

Even into very old age, the brain now shows us its ability to continually adapt to the environment, and improve depending on how it’s utilized. Certain thoughts alter us. The proof is empirical.

On the negative side certain things the brain engages in make future change very difficult because chemical changes from events can permanently alter the brain’s structure. Nevertheless, the idea that the brain works like a computer or that it “hardens” like wet cement at around age 6 have been debunked.

Of course most of us already knew at some level. In spiritual formation we study this historically as well. The anecdotal evidence has always been there.

Proverbs 23:7a “For as a man thinketh in his heart [mind+will], so he is.”

In his book, Dr Norman Doidge gives us many case studies that appear simply miraculous at first blush. It’s worth the read.

• An eye surgeon paralyzed by a catastrophic stroke is give a rehabilitative treatment that allowed him to be a successful surgeon again.

• People born with congenital blindness are able to re-map their brains and perceive vision through through–of all things–their tongues!

• Wounded soldiers with phantom limb pain find relief for the first time.

(and much more)

Re-mapping is not science fiction nor is it fluffy positive thinking. Re-mapping just requires effort and specific therapy.

So if you could re-map your brain what would you like to change?
Don’t give up.

Did you like this post? Please share it.

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Fear is Jail

jail

Fear is  jail.

The world has so much information to offer.

Libraries, schools, experts, and the troves of resources on the internet make learning almost anything possible.

But is success probable? Only sometimes.

Education and information don’t create success. If it did, success would be simple and assured.

Since it’s not, there’s always some psychology to understand first.

Namely, fear.

Despite the resources, we hit bumps. We stagnant. We get discouraged. We give up too soon.

We are both afraid to fail and afraid to succeed. We fear the unknown and the too familiar. We fear change and we fear sameness.

Just knowing this can take a few teeth out of fear and can give us a cell key.

cell key

Information can help us through our fear. It’s a tool, key. But, we can sit in a cell whose door is wide open.

We assume information is the solution sometimes. It’s certainly not.

That’s why when you make resources and opportunities available to a frightened population success is still rare.

People–whether they know it or not–get stuck being afraid. Jailed.

But, back to the key: Information.
We live in a time were we can pick so many things for ourselves. The rich and powerful used to corner this market. Not just recently in the Industrial Age, but in every age. Social classes, gender, skin color and many other inescapable factors determined what you could accomplish in a lifetime. No more.

But so much will stop us. So, back to fear. It must be tamed. Always.

A path, a formula, or expert advice make wading through a bit easier. But here is the best key: As we utilize our resources we sill have to be honest that we are fearful and it affects us greatly.

If you sense that you aren’t moving forward, or you’re distracting your self routinely, ask yourself some hard questions about what you fear.

Armed with those answers you can push through if you get brave. Fear will be back of course, but you’ll be more prepared for it. You’ll do battle again and again. Know your enemy. Use your tools. Work your key.

Michael Hyatt says he features the “Best Leaders” (Men)

Note to Readers. As you read this keep in mind I’ve been reading Michael Hyatt’s blog since 2007 and I still really enjoy it. (UPDATE – I stopped reading MH’s blog regularly a few months after writing this) Please read all of this in the spirit of grace and mutual understanding all of it is meant to be wrapped in. I have to ask the questions, but I want amiable solutions.

UPDATE as of July 11, 2013

Michael Hyatt continues to change his blog for the better. More women leaders are visible now (which wasn’t true almost at all since 2007!) and the site has come a long way since I started prodding for a more appropriate and equitable Platform for the Michael Hyatt brand a few short weeks ago.

What I think will also happen is that you will never hear about me and this incident as something he took into consideration. You will never hear him say any of this happened. He will continue to look wise and fair.

He unfollowed me Twitter and to him, I’m probably not a good leader. But, I wasn’t looking for a permission slip to make sure the right thing could happen.

UPDATE as of JULY 2
I’m happy to report that I just checked and Michael Hyatt has adjusted his homepage. Now the videos featured in the sidebar do include some women. VICTORY!

UPDATE as of JUNE 26

Joy Groblebe (claiming the title of Michael Hyatt’s manager) has weighed in below in the comments section saying Hyatt is a poor example of bias. Yet, he still does not have women featured in his video leader interviews See what you think! Is she right?

UPDATE as of JUNE 25!

The post you are about to read was written last week, published in a limited sneak-peak form, and announced on Twitter and Facebook at that point. Though Michael Hyatt has too seldom featured women, yesterday Michael Hyatt did feature his longtime friend, Michele Cushatt (maybe he read the preview of the post you will read below…I’m not sure. But, great timing I must say.). You can read her article here. (It’s about females experiencing rejection. Irony.)

I found out about this surprise and rare post through this personal note from Hyatt on Twitter this morning:

FROM: @MichaelHyatt mentioned “@lisadelay The irony of this is that @MicheleCushatt was featured on my blog yesterday: http://t.co/c560ZMQiBJ”

JUNE 25

He didn’t see the irony… :)
The article is on REJECTION. Someting women leaders and speakers may be experiencing a lot with not just Hyatt (until recently), but also with publishers in general, as Michael explained in his Twitter posts. At this point, the vast majority of Hyatt’s blog guest posts are by men. Will it maintain the status quo of white male domination in leadership expertise? Time will tell if Intentional Leadership will evolve as a Brand that way. I have every hope it will grow more diverse and vital.

# # #

Background: This Spring (2013) I posted this (excerpt):

I’ve noticed something. Not too many male leaders list women authors, leaders, and thinkers in their blogrolls or refer to them in posts. You don’t see that women influence them. What about Christian male leaders? It seems twice as bad.

Michael Hyatt’s “Intentional Leadership” blog is a favorite of mine. I LOVE it. But have you noticed that not one video on his homepage sidebar features a female leader? Does he even realize the omission? Should he maybe be more intentional on this part….I think yes! Read the whole post here.

# # #

FINALLY- the post you’ve been reading this for.
POST WRITTEN JUNE 17.

What I didn’t get to do after that Spring post was follow up. I didn’t get to share Michael Hyatt’s direct correspondence with me that day. It’s far more interesting and surprising that I imagined it would be, and not for any of the reasons I expected.

Here’s that:

hyattbest1

So why don’t females pitch to him? Isn’t that the bigger and more important question? Should we look into that maybe?

Then I asked him if he felt he was hearing from a balance of leadership voices, and here’s his reply:

hyattbest2

I had presumed that Mr Hyatt would give my observation some thought. Maybe he would mention the need to assess he might have a blind spot.

Could there be an unconscious oversight? Were there ways to improve? But, he inadvertently offered up more than he may have realized. His comments only strengthened my contention that a gap, a regrettable gap, exists between men and women in leadership and visibility on his blog, website, but also across the board. This only gained momentum when he continued and mentioned the world of publishing. (see below. The older post is positioned on the bottom and is a continuation of his comment posted above.)

hyatt3

So by his admission the publishing industry  (his experience as the CEO of Thomas Nelson is a Christian outfit) has a massive blind spot.

This is not a surprise, but certainly a disappointment. What are leaders like Hyatt doing to turn the tide if the gap is this vast?

I soon realized the aforementioned blind spots would stay largely “in shadow” that day, but it wasn’t a total loss. Hyatt did show a desire for improvement. [UPDATE – in subsequent blog posts he wrote about Blind Spots -though never did he mention this incident-perhaps it was a blind spot too.]

choward

My exchange with Hyatt is long over and I wish him well. But, I have wonder: Has he for too long wasted his opportunity to his influence how we hear from leaders? Isn’t this the blindness that success and privilege creates?

I’ll let you decide.

APPENDIX:
Others weighed in during our Twitter conversation and things stayed interesting for most of the day, that Spring. Here are just two examples:

bias

howard

Yes, Hyatt has every right to feature only those he pleases, but mentioning that he doesn’t hear from women at the same time as mentioning that he only features “the best” seems deleterious.

Through his leadership we are left to wonder: Are “the Best” really predominantly male? or is Hyatt actually gleaning from a skewed pool?

Nah.

More importantly, does he realize it and will things change “on his watch”? I don’t think both his claims can be true unless he holds a disparaging  view of women in leadership.

And, mind you, I don’t believe he does. I think it’s a genuine blind spot from a well-intentioned male leader (with the current #1 blog on Leadership) who hasn’t quite comprehended or addressed the light-skinned, male privilege he is privy to.

Sometimes a cautionary tale gives us a great lesson. We should learn from this:

None of us are immune to blind spots of our particular privilege.

We must be diligent agents of progress and positive change. That’s my own hope and the reason I have decided to continue the conversation today. The more of us who ask the tough questions of the powerful and prod for the answers and the transformation needed, the better off we will all be. Won’t you join me? To help, Leave a comment or share this post.

SO! Who are the “BEST VOICES”?

In truth, we don’t hear from the “best voices” by doing a google search and poking around. They don’t get pitched to us by the establishment. The “best voices” may not turn up or asked to be heard. Sometimes because it’s too noisy and sometimes it’s because they assume they are not wanted. The stats do not favor minorities (women, the poor, the physically or mentally disabled, the marginalized, and people with darker skin tones), they favor the already powerful.

This means that if you indeed want to have “the best” you must make extra efforts to find and hear from those who don’t have an equal shot. You have to work much harder at it, plain and simple.

As leaders we should admit this. To continue the conversation online please use the hashtag #bestleaders and others can follow the digital footprint and continue onward in the pursuit of improvement

These hard-to-find voices have plenty to offer even if they don’t quite have the following as of yet. The stats don’t make the leader, the character and efficacy does. I think we can all agree there.

In the next post, I’ll talk about the subtle ways language reenforces privilege, especially in the poor opinions and myths perpetuated about women–often unintentionally. It’s sobering. However, I’m skewering the topic not with a pitchfork but a rubber chicken. The point, and my point, isn’t to make enemies, it’s to start the conversation and act as a change agent.

My 9 week Reading List

oldbooksI’m onto another 9 week module in my Leadership studies program and this time the course is

Christians and Contemporary Spirituality

I took this course already in 2009 when getting my first Masters degree (I was concentrating on Spiritual Formation), but this time the starting point  is Leadership Studies and the required texts are different. I get to go deeper, and I love that.

To me, the transformation of one’s character is critical to the development of a Leader. Skills and proficiencies don’t matter too much to too many people if the Leader is immature, maladjusted, or just a big jerk. 

But learning about formation and seeking it are two different things. It takes intent, knowledge acquisition, and follow through to see progress. Miss any piece of that and you are wasting your time or someone else’s.

So, now the books are ordered and it seems I’m in for a treat! Here’s what I’ll be reading over the next 9 weeks.

These links can get you some great stuff quick!