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What is Content Marketing? (A New Go-To Guide)

GOTOmarketing

I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.

Plus…

Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide.

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

2nd Sunday of Advent-Peace

A short Advent reflection today!

At my church we light Advent candles during the four Sundays before Christmas. It’s a tradition I’ve embraced and enjoy.

The first week stands for Hope, the second stands for Peace, the third for Love, and the fourth for Joy. (Various places do it in different ways.)

I’ve been thinking about peace. How to get it. How to keep it. Does it exist in a way that matters?

Advent is literally about a pregnant pause. We think about what is not yet here, like the girl Mary waited for many things expecting the Christ baby. Waiting.

It’s amazing how un-peaceful this time of year can be. There’s a lot to do, there’s bad weather to get around, there’s extra cooking, baking, and wrapping. And plenty more. The blitz from media alone is enough to get you ornery and want to opt out.

We’re are watching various Christmas themed family movies lately on the ABC Family Channel and the 8 minutes bombardment of commercialism propaganda in the commercials after every ten minutes of movie time gets me pretty frustrated!

So what about PEACE?

The peace that comes from the Spirit of peace really is inclusive of many others words, isn’t it?

The word peace is closer to Shalom which is a full-bodied concept. It included a fullness, a well-being, an “all will be well” over-arching attitude and sense. Provision. Rescue. Comfort.

Shalom is not contingent on circumstances but endures and carries an abiding joy (sturdy happiness).

It’s a lack of discord too.

There is a generosity to the word. There is a mercy there.

When Jesus offers peace to his followers in troubling times, he says the words, “Peace be with you”. It’s to bring comfort and stillness–ease of breath. Relief and placidity. Peace feels like coming home to a home you somehow remember but have never quite found.

“Peace on earth, goodwill to [humankind].”

It’s something you buy into. It’s something you put on and do things with.

Carry a bit of that with you today. Better yet, do something with it, and spread it, too!

(Start by spreading this article)

A Blessed Advent to you.

Now a question to ponder or reply to here: What else is peace (to you)?

Find your Niche in 5 Minutes [VIDEO]

I made this video below because it’s hard to secure a niche.

Getting your writing starting or getting your business going requires that you identify your unique niche to do well. As you draw your distinctions, you stand out.

Most everybody agrees on that, but rare is the precise advice on how to make that happen.
No more.

I worked to create a method that is simple and quick.

Don’t continue in your business or writing pursuits without nailing down the perfect, and more importantly–the specific–niche for you. It’s crucial to help you promote what you are doing well. It’s important to gain the traction you need to really succeed. I have all the details to make drilling down a snap.

More more thing! The great part about HOW I worked this out for us…my “purple cow” as Seth Godin puts it…is the affiliate sharing program integrated in.

[I’m not going to mince words. It’s really generous. Most affiliate programs give you a 10% sharing reward. Mine is 50%. So, not only can you gain some useful knowledge by viewing the short Tututorial, at a very reasonable price, but once you share the video tutorial, you can reap a hefty 50% reward each time someone pays to watch it. Extra cash is good, right? Exactly.]

Below is the preview. (To be an affiliate partner, and help me spread the word and also line your pockets, follow the link button in the video screen to sign up at youreeeka.com.)

So here it is: The video!

To watch on YOUTUBE click HERE.

HOW TO FIND YOU NICHE IN 5 MINUTES –
The preview gives you the method in basic terms. Downloadable Learning Materials (worksheets, see sidebar) are free once you pay to view the tutorial. They assure the success of the method!

Would you pay just $2.99 to nail down your niche in a few minutes? Trust me, it’s WORTH IT. (please pass along this article to anyone you know who’s a writer or who’s starting a business.

The password for the Free companion learning materials is shown the Tutorial. See what you think!

[FYI-This may not be viewable on a mobile device. Use link to access the video on my channel.]

That Carol Jones!

Carol Jones

Yet another kind review for the new book “Dog in the Gap”? Yes. But, this time it’s different.

Carol Jones isn’t just a writing and idea guru, she’s a 20 year friend of Doug Jackson and his wife Becky, and she has the pictures to prove it. How splendid that she wrote this special post. It’ll warm your heart.

Here’s an Excerpt:

What is most beautiful about
Dog in the Gap is how it “probes questions about trust, mutuality, ownership, personal and spiritual growth, grief and joy through the acute lens of canine care-taking and guardianship.”

I believe Doug says it best in his introduction, “Man with dog,” writes C.S. Lewis in “The Four Loves”, “closes a gap in the universe.” This book is written from inside the gap.

Written from inside the gap. I love that.

Read the rest here.

I hope you’ll grab a copy of our book. And, please, leave us a review on Amazon and help us spread the word.

Thank you from Doug and me!

To Receive Love, Prepare your heart

I’m been thinking a lot about how we come into knowing we are Beloved of God. When and if we can absorb that simple but huge concept and step into it, we tend to feel excited to share that reality, spread the love and help others get in on such good stuff!

How do we do it?

Here’s what I found….It’s impossible to make someone receive love or to make them know they are loved, just as much as it’s hard to receive love when we don’t feel ready. It can’t feel forced. It’s part mental ascent and part experiential, and our experiential baggage gets in the way! We can’t still be cynical and mistrusting to actually feel loved. It’s a leap. Right off the cliff toward Love.

You think you’ll die a brutal death, until you do it. Then you realize you have been able to fly on the breeze of God’s love the whole time, and just never got there.

So, I don’t have a good answer to how it works have someone receive your love, but I do know that we put ourselves in a place to be transformed and healed by preparing our heart to offer love freely. We decide that the pain won’t outweigh the gift. The reward.

Can we be betrayed? Yes.

Can we get hurt? Yes.

But we can’t offer much if we can’t offer ourselves, wide open. We can’t love others when we are not equipped to receive love. When we are hedging our bets or playing it safe. Or, and this is the surprise…we can’t feel more loved by over-giving.

BUT over-givers try this, anyway. Is this you? You give and give and give. You serve and help and meet needs, but because you are not ready to receive an emptiness starts to seep in. Then, maybe resentment. Then maybe bitterness and cynicism. The spirit closes.

It’s because love and service given isn’t and hasn’t truly been freely given. It’s been given in hopes of something…it’s changed to be some sort of bargain or potential transaction. It’s some sort of agreement known or unknown that wagers “if I give enough I will be given to. I will feel Love. I will receive and be filled.”

No. It can’t happen this sort of way.

The challenge is to do the radical renovation of tearing the walls down. Prepare to receive.

Now, what would this look like for you? Share your ideas.

(voicemail or comment)

image found here: aledocofc.blogspot.com