The “Don’t Do This” Phenomenon

“Don’t kick elephants!”

If you are like most people you are thinking of elephants right now, and you weren’t 30 seconds ago.

You might even be wondering what would happen if you did kick an elephant.

Yes?

There is a certain psychology around how things get to the top of the mind.

We get the wrong results when we don’t understand it.

As a marketing consultant I’ve learned to adjust for it, but it’s still a challenge to remember.

We all can bear it in mind.

For instance, as parents we can learn that…

When we call direct attention to something that is not “top of the mind” we make it “top of the mind” unintentionally and can get the worst results imagined.

Not true if we allow the person to come to a conclusion through their own mental process.

One of the best ways to do that is by asking a (literally) thought-provoking question instead of giving an edict.

So for the child who kicks things…
Prior
to the situation we can ask…

What sorts of things happen if we kick someone hard?

It may help boost empathy too.

 

Here are other 5 lessons about “top of the mind”:

  1. Being blatant can be a barrier to being effective.
  2. You can mention what you don’t want, sometimes, to incite certain thoughts.
  3. The uniqueness of the statement sometimes carries more weight than the call-to-action.
  4. Hidden influences can steer us the wrong way. 
  5. Emotion can often trump directness.

 

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elephants

Be an “elephant and never forget” the good stuff you learned here today.
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MMM!

Everything…but connection

chianlink

My friend Kayla visited her parents’ church over her summer break for 10 weeks or so.

They were attending this suburban church with a large attendance each Sunday morning and I thought she’d really enjoy the change. Maybe she would be disappointed to come back to her normal, small-town life.

When I asked her about it, she said, “I should have loved it. The music was amazing; the people friendly. They had lots of youth programs and small groups going, and the pastor chose meaningful things to teach. I should miss it, but I don’t.

This surprised me, so I asked her why she thought this was.

She said something so simple that it gave me a punch of profundity.

“You don’t miss something you don’t feel connected to.”

I started to wonder about the people I’ve lost through death, circumstances, or diverging paths.

Some I missed and some I rarely thought of. Those I did not miss much weren’t really all too different (in general) from the ones I did miss. It didn’t directly reflect the quality of person they were or if we had a lot in common. Like Kayla pointed out, I missed the ones I felt connected with and to. Reflecting on that, the ones that had stronger bonds created more longing or loss in the void of their absence.

That may seem pretty obvious, but the critical gap comes in when we miss why we are connected and what it means to be available and vulnerable on a regular basis with others you can trust. Apart from that, you won’t miss much.

I sense something has been lost in many communities of faith and in many other places because we are so much more amused by our distractions than we are connected in deep ways.

Human connection is never really about measurable stats. We already realize this. It’s about investment in others, sure,

but it’s also about the reciprocity of that investment. It’s always a two-way street.

Some people are wonderful and you invest and hope for a harvest–of some sort–where you both benefit, and you assume they do too, and then it doesn’t happen. The fruition doesn’t manifest or withers on the vine. Maybe the soil was bad, maybe a storm came or drought, or pestilence, maybe something else thwarted success. Sometimes it’s obvious and other times you just sense something is wrong that is hard to make right again. Sometimes you just need to move on and other times, you have to try again in a new season with different seed.

That happens in faith communities and in interpersonal relationships. It happens in business and in extended family life.

If the connection is lacking you won’t be missed. And you won’t miss them. It’s likely that you will feel disappointed about that.

We overlook the idea and process of true connection even as we want it the most.

 

Is there some thing or someone you’d like to feel more connected with?

Oh,
3 more things.

1. I will be posting a “spiritual-themed” topic about once per week. The other times I will concentrate on other ideas depending on what strikes me and will often concentrate on topics related to helping you create and communicate better.

2. I really am excited to see what this year brings and I’m really happy you came today.

3. Check the top right sidebar to get the next post sent to you through Feedburner!

 

On Using Better Words – 5 Tips

If you are using some of these words, you may want to rethink your profile bios on Facebook, Twitter, and the rest.

Avoid being hackneyed. Freshen. Liven it up.

Here are my FIVE Tips and a cool slide share I found on overused words.
May you really enjoy it!

1. Show the real you. (Are you fun, classy, funny, nerdy, crafty? Let it show in your bio.)

2. Be memorable. (Stand out in a good way. Be the highlight of someone’s day.)

3. Reverse-engineer what someone else is doing well and add your twist.

4. Limit the Obvious (It’s just dull.)

5. Remember your Target (Who are you hoping reads it? Speak to them, first.)

 

(So, you have to be responsible to not use the buzzword responsible. Got it.)
I hope you are glad you stopped by. Keep in touch…contact me to say hi, or linkup for future updates!

2014 MARCOM trends

sky

 

For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar)  or the RSS feed (icon at the top of the page.)

See you again soon!

13 Inappropriate Things to Say to Your Family Members (humor post, part II)

shower

1. You used to be so cute.

2. I’ve been posting your showers as a LIVE feed. You have 1,740 “likes”.

3. I wouldn’t have gossiped about you so much if I had known you were actually going to marry my son.

4. I didn’t realize that was your toothbrush. I’ve been using it to clean the grout.

5. It’s great to have everyone around the table again. Want me to tell the plunger story?

6. I told your mother it’s her fault that you’re in counseling.

7. You’re still handsome, in a Cialis commercial kind of way.

8. If you feel a little nauseated soon it’s because the date on the cream expired a while ago.

10. Would you like to know who your real father is?

11. If you do that one more time I will mention vaginal dryness at the top of my voice, right here in this elevator, I swear.

12. The back of your dress was tucked into your belt at church today.

13. I didn’t say I caught you doing that. I said we ran out of tissues and it was suspicious.

(Read part one)

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