Creative Communication: Making the Most of Social Media

So, I’m now officially a Social Media Consultant. A Pro.

This blog has been about communication and creativity for a while now, and today I want to offer a few bits about using social media optimally.

If you have questions about communication or using social media for your new projects, leave them, and I’ll answer then in a future post.

1. Social Media is already over polluted by useless information and peacocking. So, Add VALUE.

2. Add Value by making real connections and conversations

3. Add Value by being a link to helpful resources (and not just your own stuff)

4. Add Value by being other-focused. (Limit announcements of what you’ve just done like: “Had a great taco, now I’m going to an awesome show.”)

5. Ask what other people think adds value…

(this is were you come in….leave your thoughts…)

A Little Birdie Told Me

(This birdie card is an original creation: A Superb Snail Mail postcard I’m sending out to a savvy lover of mail.)

So now that there’s enough interest in Superb Snail Mail to keep me busy, I thought I’d post about the power of birdies. 

Like a whisper Twitter started chirping and soon journalists learned to scour the twitter feeds for breaking news. One of the first big breaks was the tweeted death of the King of Pop, Michael Jackson.

Twitter bucked the wisdom of online gurus and what was already working on the interwebs. Twitter simplicity was so elemental that it felt restrictive. Quick tweets (remember “a little birdie told me”) were held to just 140 characters, even for direct messages. It had its critics and could be exasperating, but it worked.

It turns out news spreads well if the message is simple and widely dispersed.

The same thing will work for you. Think of your message and your creative endeavors like a diaspora of ideas. It doesn’t take a loud voice to get the word it takes lots of little birdies…chirping.

Now, think about a message you’d like to disperse. How many little birdies will it take? Start here, and let us know what you’re working on.

Should we spread this message through Twitter? That would be cool. Click the twitter button.

Word of mouth is fine too. I don’t mind being old fashioned.

Ebook Launch Giveaway [with cash prize]

UPDATE:
This promo is over but all the volumes are now in 1 digital book!

Halloween Night: A Christian Spiritual Practice?

Porch Party 2011
We have a rather long side porch. On trick-or-treat night, we fixed it up in creepy fashion. I stuffed pants and shirts and placed them on chairs to look like scarecrows. Plastic spiders, snakes, and mice were peppered near candy bowls. Votive candles and illuminated pumpkins lit the way. We used the internet to stream in 50s-60s themed music (Think Monster Mash and the rest). Out in the back, our fire pit made a toasty atmosphere on a chilly night; and coffee, warm cider, and cookies added to the warmth, on a few levels.

The most fun was meeting new neighbors, re-connecting with known neighbors, and talking with them. I realized that there isn’t another “holiday” like this one. Thanksgiving, Christmas, and Easter usually involve travel, plenty of food prep, and a different schedule for school or work. Not Halloween. What other time do you have dozens of neighbors interacting with you on your property…at night? It’s a unique night. It’s an opportunity.

Our visitors and friends loved the decor and seemed touched by the effort. Can I say there was joy? Can I say that, for this sort of thing? Well, there was.

I had more time this year, so I sort of “caught the bug” and went all-out. I don’t think is was the Halloween spirit either. It was the Christmas one, arriving early…like department store merchandise. And in the middle of all that good cheer, I wondered, why don’t communities, groups, or Christians team up more often create a safe, fun, and loving atmosphere for these kids and families that come to visit every year? That’s a wasted opportunity, is it not?

I learned some other amazing things:

1. When you prepare to love on people, they “get it”. (Open appreciation: Everyone wore smiles, and said thank you–a lot! It was a delight to just be giving. I got more than I gave. Seriously.)

2. Being welcoming doesn’t take much money. (I was planning to buy candy for trick-or-treaters anyway. I used things I already had to decorate, and my neighbor joined in–donating decor, and cookies.) Pretty cool, huh?

3. My kids love to host and create community. In this way, they learn compassion and kindness. All on their own, they handed out treats, informed visitors of our “amenities”, interacted with the children, and helped people find their way around. How else would I have gotten to see this?

4. It’s only 2 hours. While some parties can linger, and take lot of food prep time, have logistic issues, trick-or-treat night is a specified time with a fairly easy menu. Most people make the time for it, somehow. For our neighborhood, it lasts from 6-8p.m. It’s not too hard to get some extra things ready to make it a more memorable and a special time for visitors.

5. It shines a light in the darkness. Times are tough, and there a lot of bad news and bad things happening in the world. It’s nice to give people something good. I find it totally ironic that this could or should be best served on Halloween. But why not? No day can shut out God’s Light and Love. (This also gives new meaning to the phrase “Take Back the Night”, yeah?)

Here’s some important background information
As a kid, raised in a very conservative (i.e. fundamentalist) Christian home, and my parents believed that going out for candy in costume on or near October 31st was colluding with the Devil. “It’s Satan’s Day,” I used to hear. Strangely enough, for all our protesting of it, the (unintentional) focus was more on Halloween and evil, than it was for any typical trick-or-treater. Now, that’s whack. Sometimes our efforts to be “righteous” (or whatever) have the opposite intended consequences. It seems we had it all backwards. Reinvention is key. Hospitality can happen any day or day. Take back the night with grace and love, or at least some goodwill to men!

Is Halloween a Christian Holiday?
Well, I’ll be honest and say I had no plans to hand out tracts, or influence a conversion experience on my porch. I wasn’t sharing verses or inviting people to my church. But, it was a rather blessed time. If anyone got the message that we made a spot for them in our week, then we accomplished a lot. Maybe a lot more than the typical church (which can feel like a club) can do most nights of the week.

I don’t think I’ve had the chance to touch so many lives in such a short time, as I did on that nigh. And to borrow Eric Liddell’s phrasing (think of the ancient “Chariots of Fire” film), “I feel God’s pleasure.” Parents and kids alike remember who was kind and who had a fun place to visit. And that, my friends, is shining a light. (The short answer is just, “Yes,Halloween is a Christian Spiritual practice–now“.)

Have you ever done this sort of thing for Halloween night? If not, give it a try. You can make some effort to spread more love and good cheer on this night too. If you do, let me know how it went.

Here are some photos of our night:

When things get fishy

tuna

I’m not trying to carp, but they say things come in threes:

1. Introduced to “Fish Pedicures”.

2. Our kitchen sink smells like tuna (still).

3. Osama bin Laden is buried at sea.

Now, I’d sooner get a defective Nembutal enema then be correct here, butt (sic.) it seems that things have been pretty fishy. (Read: peculiar and fish-centric) Okay, I sort of made the second one up. I probably should have mentioned dead schools of fish or something.

Today, I feel a well….a “disturbance in the force”. Something just isn’t right…ya know? Maybe in the universe. Maybe in the thinking I read reverberating through social media. It’s not just the caffeine talking. I have some very conflicting thoughts and emotions at this point. Something is the matter.

With this talk of the most wanted wealthy, terrorist mastermind being “brought to justice”, I am reminded that human justice (so-called) is focused on retribution and punishment. Those are its first aims. But, must’n we realize there is no justice qua justice at the hands of human beings?

Can this man’s death heal the wounds of those who lost loved ones on 9/11? Never. There has been no score settled. Nothing can repay or compensate for that type of destruction and loss.

Here is where ultimate triumph can only come through the practice of forgiveness. It is the hard stuff, the stuff that happens supernaturally–not through our strength.

Grace trumps our flawed and immature (human) slant on Justice.

Will we ever get justice right?

God cancels our debt. My debt. Yours. Bin Laden’s. God’s work at the cross and ongoing through his people is the working out of this cancelation which does not overlook the evil, but negates it. It pulls its teeth out. It becomes victorious in the most scandalous way (compared to our standards). This way is very unpopular, I might add. Check out the movies. We like revenge and payback. Our movie stars exact it out for us, so we can feel comforted.

So, absorb the important part. The weight and burden of the disparate of goodness and evilness funnels down and is defeated and overcome by sacrifice, and by grace. Christ Jesus’ death on the cross. This is God’s active dealing with evil and human nature gone wrong. In all cases.

I didn’t think I’d feel this way, but all the bin Laden news and stuff has just left me with the creeps. We need help.

What must we change about our view of justice with regards to God’s holiness and mercy? How can we understand and enact justice better, and our active role in meting it out?

Tell me: What are your feelings about the ways of justice, or the recent events concerning Osama bin Laden? Was “justice served”?

And In what ways can grow from this? (And, Yes, I’m fishing for your thoughts.)