20 Case Studies

This is all very exciting!

Several people who tried the Marketing Jump-Starter Kit asked for real-life examples to make the learning easier.

The updated version of the Kit has more of that, but I just created a special resource that gives you 20 Case Studies to learn from.

 

These are stories from regular people who used simple methods to boost awareness or grow their ministry or business.

Click the image to download a sample.

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or…

Check out Marketing Jump-Starter Kit!

(there’s a surprise you won’t expect)

Re-inventing how we use Money?

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When you don’t have enough money, you start to question the idea of it in the first place.

Who controls it? Why? and how?

You start to wonder if the typical system makes sense or if it’s really up to any good.

I’ve often wondered why the most important work doesn’t pay well. The answers are more complicated than I can talk about here or even truly understand without a lot of research. Nevertheless, many of the answers tend to stem from issues of power, the sources of control/power, and the desire to keep things a certain way for people who have amassed wealth and power.

 

The capital of the United States is now the richest city in the country and awash in new millionaires and billionaires; not because these folks created important and noble things, but because they are following a gravy train of money, special favors, and power for a very few.

I don’t subscribe to all of Charles Eisenstein‘s views, but what he has to say about money and what we can do to make our relationships better and the world a better place are worth hearing.

It’s good to question the influential things in our lives. It’s smart to vet them for their goodness and test them for their true benefits. If our ways are left wanting, it’s good to re-invent how we interact and exchange with one another.

Today, I give you this video as food-for-thought. How could we do things differently?

I’m planning a webinar on April 24th with my friend Bill Fox. I’ve learned that he is beginning to use a gifting model for his work. It’s intrigued me and I’m starting to investigate it for my purposes too. More on the webinar (topics and schedule) will be coming in the next week or so…stay tuned!…

OKAY UPDATE! My newest resource is now available using the gifting system. Check out the details HERE!

 

 

Please share this post with others. It costs you nothing :)

Pain and Purchasing?

Here’s an except from my newest resource

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What’s bringing you pain?

Do you feel disconnected?

Do you feel stuck?

 

Maybe your new book isn’t climbing the charts like you hoped

Maybe your prayer group or ministry effort has dwindling interest

Maybe your artwork or music isn’t creating interest

Maybe your business idea is stagnating

Maybe your blog isn’t making a difference…

 

People want to have freedom from pain.

Are you providing that?

 

Are you truly communicating this benefit in what you offer?

 

Maybe it’s because Lent is here, but I’m ruminating how the pain points in my life. I’m stripping away what is unhelpful or unnecessary. I also want to help people to struggle less as they get their message out.

In that spirit, I compiled the most helpful things I’ve learned through helping people with online communication and integrated, inbound marketing over the last 7 years. I’ve featured the top 20 free tools and the tactics to use them well.  This knowledge and the practical strategy to implement it will make it easy to solve problems at lot of us have.

It’s the Pro tool you deserve to jump-start what you’re up to.

There is no price listed for it. Simply pay what you feel it is worth.

 

Sometimes the pain point is simply uncomfortable, uncharted territory.

 

For future resource added to the Jump-Starter Kit click here.
Or click on the image for the Info Page.

Non Profit: RE-invented as “For Purpose”

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When you tell someone that you work for a non profit, (or a ministry, or a charity…)

 

You often get one of three reactions:

1. A strange and muted pity.

Some times this is accompanied by slow nodding and maybe an awkward silence and change of subject, or some refer to some one they know who sort of does the same sort of thing (awkward empathy).

“Oh, yeah, my uncle was a pastor. He died unappreciated and penniless.”

2. A bemused reaction, “Oh, okay. How…nice.”

3. A flummoxed stare.

They think something went wrong.

Or, that you must a be a bleeding heart, or maybe you are just confused about what you really want to do.

“Oh, I thought you were…um… (smart and industrious)…but, you can’t get paid much, right?”

Sadly, I had to leave a non-profit graduate school as the Director of Communications because I needed to pay bills.

I worked with the nicest group of people I’ve ever worked with. We did exciting and transformative things that make the world a better place. In the end though, my family needed, literally, a roof over our heads (lots of leaking in the attic). I had no choice but to look for work to meet that pressing need.

Strangely, I’ve sensed in all the non-profits I’ve worked with, so far, that there is going idea was that you have to give up something to be there. The rules are different and you just have to suck it up and put big girl pants on, and such.

You have to be okay with being very poorly compensated.

Now, it isn’t for lack of will to do it. The funding (really-the lack of funding) just can’t support something otherwise. However, there is something more. A kind of unconscious (maybe?) communal ascension to thinking is cemented way that makes change, improvement, and sometimes even success difficult.

It’s a disabling mindset, really.

We can get stuck is a false conundrum that subtly discredits the fulfilling work being done because it it conversely attached to a conflicting paradigm that claims profit = success. By definition then, non-profit = non-success.

(Any pockets of moralizing that all the hard work is to be for treasures in heaven one day, hardly makes it easier.)

I wonder if there is a better way.

Adam Braun thinks so. He gets to a great point: We shouldn’t start labeling ourselves as failures. We shouldn’t be apologizing for doing awesome things in the world asa 501C status.
(Have you ever done the old……”Oh, yeah, we’re a non profit.” …as eyes shift downward in shame…?).

The truth is…

Being centered on a purpose rather than existing for a profit is the most important sort of work on the planet.

The good news is that certain business models can be infused to make the whole system more successful. That’s how Adam set up “Pencils for Promise” (click on Adam’s photo to get to his website…but, wait…just a minute more).

I love what how he describes for-purpose organizations as a places…

“where idealism meets acumen.”

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How great to see this important shift happening. I have GREAT hope in Millenials!

I look forward to infusing both purpose and profit into what I’m doing. Who says they have to be in silos!?


For me, it started with a passion project: the book I created with Doug Jackson in August (2013). Some proceeds are earmarked for 2 -for purpose- groups that care for dogs and cats.

 

The most exciting thing I’m involved with now is the new resource that keeps the underdogs (but not canines) in mind and offers a high Return of Investment (ROI).

The knowledge gained translates quickly into success (be that revenue, exposure, or impact).

The non profit (for PURPOSE) organizations are the ones with such heart. I want them to succeed.

 

If you are interested, click HERE.
Read what others are saying about it.

 

Have YOU ever worked for a ministry or other kind of non profit?
What was the mindset like?

 

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