Non Profit: RE-invented as “For Purpose”

adambraun2
When you tell someone that you work for a non profit, (or a ministry, or a charity…)

 

You often get one of three reactions:

1. A strange and muted pity.

Some times this is accompanied by slow nodding and maybe an awkward silence and change of subject, or some refer to some one they know who sort of does the same sort of thing (awkward empathy).

“Oh, yeah, my uncle was a pastor. He died unappreciated and penniless.”

2. A bemused reaction, “Oh, okay. How…nice.”

3. A flummoxed stare.

They think something went wrong.

Or, that you must a be a bleeding heart, or maybe you are just confused about what you really want to do.

“Oh, I thought you were…um… (smart and industrious)…but, you can’t get paid much, right?”

Sadly, I had to leave a non-profit graduate school as the Director of Communications because I needed to pay bills.

I worked with the nicest group of people I’ve ever worked with. We did exciting and transformative things that make the world a better place. In the end though, my family needed, literally, a roof over our heads (lots of leaking in the attic). I had no choice but to look for work to meet that pressing need.

Strangely, I’ve sensed in all the non-profits I’ve worked with, so far, that there is going idea was that you have to give up something to be there. The rules are different and you just have to suck it up and put big girl pants on, and such.

You have to be okay with being very poorly compensated.

Now, it isn’t for lack of will to do it. The funding (really-the lack of funding) just can’t support something otherwise. However, there is something more. A kind of unconscious (maybe?) communal ascension to thinking is cemented way that makes change, improvement, and sometimes even success difficult.

It’s a disabling mindset, really.

We can get stuck is a false conundrum that subtly discredits the fulfilling work being done because it it conversely attached to a conflicting paradigm that claims profit = success. By definition then, non-profit = non-success.

(Any pockets of moralizing that all the hard work is to be for treasures in heaven one day, hardly makes it easier.)

I wonder if there is a better way.

Adam Braun thinks so. He gets to a great point: We shouldn’t start labeling ourselves as failures. We shouldn’t be apologizing for doing awesome things in the world asa 501C status.
(Have you ever done the old……”Oh, yeah, we’re a non profit.” …as eyes shift downward in shame…?).

The truth is…

Being centered on a purpose rather than existing for a profit is the most important sort of work on the planet.

The good news is that certain business models can be infused to make the whole system more successful. That’s how Adam set up “Pencils for Promise” (click on Adam’s photo to get to his website…but, wait…just a minute more).

I love what how he describes for-purpose organizations as a places…

“where idealism meets acumen.”

adambraun

How great to see this important shift happening. I have GREAT hope in Millenials!

I look forward to infusing both purpose and profit into what I’m doing. Who says they have to be in silos!?


For me, it started with a passion project: the book I created with Doug Jackson in August (2013). Some proceeds are earmarked for 2 -for purpose- groups that care for dogs and cats.

 

The most exciting thing I’m involved with now is the new resource that keeps the underdogs (but not canines) in mind and offers a high Return of Investment (ROI).

The knowledge gained translates quickly into success (be that revenue, exposure, or impact).

The non profit (for PURPOSE) organizations are the ones with such heart. I want them to succeed.

 

If you are interested, click HERE.
Read what others are saying about it.

 

Have YOU ever worked for a ministry or other kind of non profit?
What was the mindset like?

 

Don’t miss the next post, friends.
Get an RSS reader (like Feed.ly) and add me, or please sign up in the sidebar for email delivery.

“Survey says!” (7 second Survey results of 2014)

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

 

Did you take the survey? Thank you!

A few weeks ago I created this The 7 Second Survey to see who was reading this blog and what you like best.

 

Screen Shot 2014-02-21 at 1.49.59 PMFINDING #1

I was going to post much more heavily on the thing that brings in the $ in my “day job” this year. I was hoping to get more work and inspire other creators and writers like me.

That’s right, Marketing Communications tips and tactics. But, it appears my reader base is mostly the original one from my first blogging efforts in 2007. Overwhelmingly so.

That’s probably good news, and honestly, it surprised me.

So, I will not discard the topics and theme that started it all!

Once per week, at the very least, I will hit on a spiritual topic. It may be anything from a Christian spiritual practice, to theology, to Christian living, or personal and spiritual transformation and improvement. If that’s how you found me, and that’s why you visit, I’m glad I know better now!

Also, I will be a bit more aware of including my brand of humor, which as you may know, I have determined as “damp”. (i.e. Almost dry humor)

(Please note that unlike many “Christian author” websites, I will very rarely step into the fray of controversy so commonly seen on religious blogs. I just don’t have the stomach for it anymore…for a while now, really. I find it 95% shallow and disheartening. If you like that stuff, you have plenty of options, though, and I hope you find what you like for that.)

 

Screen Shot 2014-02-21 at 1.50.09 PM

FINDING # 2

Another thing I learned is that I don’t have too many folks who come by to read more than once per week, even though I post 2-3 times per week. Now, I’m wondering if I’m writing too much. Maybe. Or maybe you should come back more often!

I’m guessing that there are two possible solutions, or three, to cope with that:

1. I can encourage you, my dear readers, to list the blogs you read through the super handy free reader service called Feedly which houses posts you haven’t read yet. It works like a catalogue of awesomeness. No more bookmarks and time-killing web surfing. You just paste in the websites you like, and boom, they’re all in one place. The best part, no more relying on your memory to visit a few times a week. What a relief! (Can you tell I use it?)

2. I can encourage you to get email delivery through free Feedburner service (top right sidebar)…for no more silly and random blog searches and relying on your memory.

3. Don’t sweat it.

(I’m doing all three.)

FINDING #3

The third question was open ended…”fill in the blank style”. About half of the respondents left something to answer the question:

“What would you improve at the website?”

The funniest one (or whatever) was…

“Use spellchecker.”

As if I don’t.

…Yes. This site is full of mistakes. Typos. Proofreading issues. Editing errors. Etc. I try to hunt them down. I find plenty too late and some not at all.

If you see a problem that bothers you or you’d like to help me out, please use the contact button and let me know. I do like the help. :)

Also, I’m flawed and weak human–awash in imperfections. I’m more creative than I am a good speller or editor of my own work. If I ever have the money, I may hire someone for that. But, I’m doing #3 on this. (The “Don’t sweat it” option.)

In truth, I use this site as a sandbox. I build stuff. I sculpt the messy sand of words. I don’t worry too much. I would be creating posts even if no one came to read them. I cannot help it. At all.

It’s like this:

Sometimes you’ll find a few lincoln logs from the cat of imperfection here in my sandbox, as it were,

 

but hopefully more often you’ll find that what you’re reading is still worth it despite the shortcomings.

Anyway–
Thank you for reading and journeying with me through these years. I appreciate it immensely.

More great things are brewing!

The next post is here. It’s about the day I turn 42. The photo will give you a chuckle!

xo

-Lisa

5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!