stuff Archives - Page 4 of 8 - Lisa Colón DeLay

on “Perfect Love”

I’m highlighting the most powerful verses for me today, from I John, chapter 4.

…My beloved friends, let us continue to love each other since love comes from God. Everyone who loves is born of God and experiences a relationship with God. The person who refuses to love doesn’t know the first thing about God, because God is love—so you can’t know him if you don’t love…

…

My dear, dear friends, if God loved us like this, we certainly ought to love each other. No one has seen God, ever. But if we love one another, God dwells deeply within us, and his love becomes complete in us—perfect love!

…

…There is no room in love for fear. Well-formed love banishes fear. Since fear is crippling, a fearful life—fear of death, fear of judgment—is one not yet fully formed in love.

Read the whole chapter here. (various translations can be selected)

I’m wondering if we are getting this.

I’m wondering if I am.

It’s simple stuff, really. It’s the simple stuff that can trip us up best, I suppose.

If God and love are inseparable why do we pollute that with other ideas that make us unloving?

I write this during Lent and I am awaken to the sense that I should repent. (turn around or change direction)

This repenting stuff has to happen all the time if we are going to be more like God and more like love.

We get it wrong.

Just like getting off on the wrong highway exit. As soon as we realize it, we have to change direction.

We want to.

What better way to know you are on the right track than to see if fear is signaling you otherwise?

Off track, love is imperfect. Imperfect: meaning incomplete or malformed. And with incompleteness comes fear.

How liberating then is love.

How lovely.

Are you using a GPS? (advice to communicators and startups)

We tend to think that we operate out of our values as if it’s like a default setting on a washing machine.

The truth is, at best, we are consistent at that stuff only sometimes. Not because we are horrid cads, but because we get busy.

If you are a person of faith or want to live from a set of important values, you can’t take this modus operandi for granted.

You have to do some groundwork. (I’ll get to specifics in a moment.)

First, the short story of Jackie will help us out.

taxes

Jackie is tax consultant. She had worked for a national brand firm in town and was striking it out on her own–almost by accident and not all at once.

It started when she kept noticing that some of her friends and family members didn’t know what they were doing. In a panic, usually at the end of March, they started asking her for help. Most of them didn’t know enough to get the best refund, and she heated the idea of that.

She picked up some side work, and within two tax seasons she had herself completely booked at tax time. About 20% of those clients needed accounting help throughout the year for their small business. She also found a few non profits clients too. She really needed help by the third year and had left her other job by then.

Like you would expect, she hired help and plunged into her work.

I didn’t put too much weight into the particulars of hiring. I was so busy with the details of getting the work done. So, the most important thing got steamrolled by the urgency of my work.

Things started going badly.

Out of the 3 part-time workers, only one of them actually had the same values as she did. She realized this too late and it created friction and a tense working environment. One person left and started bad-mouthing her in her small town. The other position seemed like a revolving door of employee turnover. She almost quit the whole thing. It was keeping her up a lot at night.

Jackie didn’t have Human Resources Training or organizational management training. She just had a bunch of work and she was good at those skills. She needed to clone herself.

It didn’t come to that, of course.

Fortunately, a mentor gave her some great advice. She said,

Back up a bit. Sit down and put your most important values and business aims down with ink on paper. It’ll work like a compass or GSP. It will help with both the route and destination.

It worked. Her commitment statements guided all her business decisions after that. Hiring, training, working with clients, getting new clients, and getting her little company running smoothly needed that solid foundation.

It’s a great lesson. If you aren’t using a GPS you’re going to get lost.

Before you take on side work. Before you hire someone. And most importantly, before you get busy, do the ground work so that your priorities and core guiding principles are something that flow out and throughout all your interactions, not get tacked on afterword.

If you value honesty, joy, compassion, and persistence, for instance, make them the anchor for all the skills you execute and all the projects you take on.

Have you initiated your GPS? Do you have your guiding principles on paper and operate from them?

I hope that was helpful.
Do you know someone who might need this advice?

Please share!

The Prowess Wheel – Visual Guide

At the Buffer Blog one of my favorite writers there Belle Beth Cooper posted an article called

The Secret to Creativity, Intelligence, and Scientific Thinking: Being Able to Make Connections.

She included a cool graphic (adapted from a creation by Hugh MacLeod, see below) that gave a keen picture of the difference between knowledge and experience. (Cooper inserted knowledge in place of MacLeod’s information and experience in place of knowledge, in her version.)

(Adaptation of original by Hugh MacLeod's work, by Belle Beth Cooper) — (Belle Beth Cooper’s adaptation of original work by Hugh MacLeod’s.)

COOPER’S SUMMARY:
• Experience works like rods–connecting the dots that are the bits of knowledge we gain. Don’t you love it, too?

That means, people who are good at connecting (knowledge bits) dots are creative types.

Creativity, then, is not the stuff of genius, it’s the stuff of connection.

It got me to thinking and using my creativity, thus defined as “connecting dots”.

It’s like my brain had a baby. Here’s what I created to go a step further than Hugh and Belle Beth:

Tell me if it makes sense.

I’ll call it THE PROWESS WHEEL

Skills are knobby tires for the wheel. Traction, baby!

You can embed the graphic by copying the code below, if you’d like. I’m happy to share.

More great things are coming, want in? Please sign up for direct email delivery through Feedburner in the sidebar!

-Lisa

5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side, I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus, Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

2014 MARCOM trends

sky

For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar) or the RSS feed (icon at the top of the page.)

See you again soon!