Pain and Purchasing?

Here’s an except from my newest resource

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What’s bringing you pain?

Do you feel disconnected?

Do you feel stuck?

 

Maybe your new book isn’t climbing the charts like you hoped

Maybe your prayer group or ministry effort has dwindling interest

Maybe your artwork or music isn’t creating interest

Maybe your business idea is stagnating

Maybe your blog isn’t making a difference…

 

People want to have freedom from pain.

Are you providing that?

 

Are you truly communicating this benefit in what you offer?

 

Maybe it’s because Lent is here, but I’m ruminating how the pain points in my life. I’m stripping away what is unhelpful or unnecessary. I also want to help people to struggle less as they get their message out.

In that spirit, I compiled the most helpful things I’ve learned through helping people with online communication and integrated, inbound marketing over the last 7 years. I’ve featured the top 20 free tools and the tactics to use them well.  This knowledge and the practical strategy to implement it will make it easy to solve problems at lot of us have.

It’s the Pro tool you deserve to jump-start what you’re up to.

There is no price listed for it. Simply pay what you feel it is worth.

 

Sometimes the pain point is simply uncomfortable, uncharted territory.

 

For future resource added to the Jump-Starter Kit click here.
Or click on the image for the Info Page.

Non Profit: RE-invented as “For Purpose”

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When you tell someone that you work for a non profit, (or a ministry, or a charity…)

 

You often get one of three reactions:

1. A strange and muted pity.

Some times this is accompanied by slow nodding and maybe an awkward silence and change of subject, or some refer to some one they know who sort of does the same sort of thing (awkward empathy).

“Oh, yeah, my uncle was a pastor. He died unappreciated and penniless.”

2. A bemused reaction, “Oh, okay. How…nice.”

3. A flummoxed stare.

They think something went wrong.

Or, that you must a be a bleeding heart, or maybe you are just confused about what you really want to do.

“Oh, I thought you were…um… (smart and industrious)…but, you can’t get paid much, right?”

Sadly, I had to leave a non-profit graduate school as the Director of Communications because I needed to pay bills.

I worked with the nicest group of people I’ve ever worked with. We did exciting and transformative things that make the world a better place. In the end though, my family needed, literally, a roof over our heads (lots of leaking in the attic). I had no choice but to look for work to meet that pressing need.

Strangely, I’ve sensed in all the non-profits I’ve worked with, so far, that there is going idea was that you have to give up something to be there. The rules are different and you just have to suck it up and put big girl pants on, and such.

You have to be okay with being very poorly compensated.

Now, it isn’t for lack of will to do it. The funding (really-the lack of funding) just can’t support something otherwise. However, there is something more. A kind of unconscious (maybe?) communal ascension to thinking is cemented way that makes change, improvement, and sometimes even success difficult.

It’s a disabling mindset, really.

We can get stuck is a false conundrum that subtly discredits the fulfilling work being done because it it conversely attached to a conflicting paradigm that claims profit = success. By definition then, non-profit = non-success.

(Any pockets of moralizing that all the hard work is to be for treasures in heaven one day, hardly makes it easier.)

I wonder if there is a better way.

Adam Braun thinks so. He gets to a great point: We shouldn’t start labeling ourselves as failures. We shouldn’t be apologizing for doing awesome things in the world asa 501C status.
(Have you ever done the old……”Oh, yeah, we’re a non profit.” …as eyes shift downward in shame…?).

The truth is…

Being centered on a purpose rather than existing for a profit is the most important sort of work on the planet.

The good news is that certain business models can be infused to make the whole system more successful. That’s how Adam set up “Pencils for Promise” (click on Adam’s photo to get to his website…but, wait…just a minute more).

I love what how he describes for-purpose organizations as a places…

“where idealism meets acumen.”

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How great to see this important shift happening. I have GREAT hope in Millenials!

I look forward to infusing both purpose and profit into what I’m doing. Who says they have to be in silos!?


For me, it started with a passion project: the book I created with Doug Jackson in August (2013). Some proceeds are earmarked for 2 -for purpose- groups that care for dogs and cats.

 

The most exciting thing I’m involved with now is the new resource that keeps the underdogs (but not canines) in mind and offers a high Return of Investment (ROI).

The knowledge gained translates quickly into success (be that revenue, exposure, or impact).

The non profit (for PURPOSE) organizations are the ones with such heart. I want them to succeed.

 

If you are interested, click HERE.
Read what others are saying about it.

 

Have YOU ever worked for a ministry or other kind of non profit?
What was the mindset like?

 

Don’t miss the next post, friends.
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The Slide Share Guide

There’s a new guide I created called…

Sparky’s Marketing Jump-Starter Kit

(yep. You can click that for more details…but scroll below to learn about the super cool deal-ee-o.)

The Kit tells you about the new incredible tool called SlideShare, and many more great tools that cost little or nothing to use.

To get a taste of SlideShare, here is one I created.

For only a few more days the Beta version of the kit is FREE (using the codeword BETA).

Visit the link listed in the Slide Share here: Sparky’s Marketing Jump-Starter Kit

Phenomenal Storytelling: 22 Rules from Pixar

Below is a great slide presentation, from Gavin McMahon, made with a great new free tool called SlideShare!

SlideShare is one of the many things I discuss in my Marketing Jump-Starter Kit.

I also give you a jump-start to learn and start to master:

• Crowd-funding (raise money for your business or project at very little cost to you)

• Tactics for Pinterest, LinkedIn, Twitter, Buffer, Facebook, Reddit, and many more.

Found out more or get in on a FREE Beta version by clicking here.

What did you learn?

Everything…but connection

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My friend Kayla visited her parents’ church over her summer break for 10 weeks or so.

They were attending this suburban church with a large attendance each Sunday morning and I thought she’d really enjoy the change. Maybe she would be disappointed to come back to her normal, small-town life.

When I asked her about it, she said, “I should have loved it. The music was amazing; the people friendly. They had lots of youth programs and small groups going, and the pastor chose meaningful things to teach. I should miss it, but I don’t.

This surprised me, so I asked her why she thought this was.

She said something so simple that it gave me a punch of profundity.

“You don’t miss something you don’t feel connected to.”

I started to wonder about the people I’ve lost through death, circumstances, or diverging paths.

Some I missed and some I rarely thought of. Those I did not miss much weren’t really all too different (in general) from the ones I did miss. It didn’t directly reflect the quality of person they were or if we had a lot in common. Like Kayla pointed out, I missed the ones I felt connected with and to. Reflecting on that, the ones that had stronger bonds created more longing or loss in the void of their absence.

That may seem pretty obvious, but the critical gap comes in when we miss why we are connected and what it means to be available and vulnerable on a regular basis with others you can trust. Apart from that, you won’t miss much.

I sense something has been lost in many communities of faith and in many other places because we are so much more amused by our distractions than we are connected in deep ways.

Human connection is never really about measurable stats. We already realize this. It’s about investment in others, sure,

but it’s also about the reciprocity of that investment. It’s always a two-way street.

Some people are wonderful and you invest and hope for a harvest–of some sort–where you both benefit, and you assume they do too, and then it doesn’t happen. The fruition doesn’t manifest or withers on the vine. Maybe the soil was bad, maybe a storm came or drought, or pestilence, maybe something else thwarted success. Sometimes it’s obvious and other times you just sense something is wrong that is hard to make right again. Sometimes you just need to move on and other times, you have to try again in a new season with different seed.

That happens in faith communities and in interpersonal relationships. It happens in business and in extended family life.

If the connection is lacking you won’t be missed. And you won’t miss them. It’s likely that you will feel disappointed about that.

We overlook the idea and process of true connection even as we want it the most.

 

Is there some thing or someone you’d like to feel more connected with?

Oh,
3 more things.

1. I will be posting a “spiritual-themed” topic about once per week. The other times I will concentrate on other ideas depending on what strikes me and will often concentrate on topics related to helping you create and communicate better.

2. I really am excited to see what this year brings and I’m really happy you came today.

3. Check the top right sidebar to get the next post sent to you through Feedburner!