Non Profit: RE-invented as “For Purpose”

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When you tell someone that you work for a non profit, (or a ministry, or a charity…)

 

You often get one of three reactions:

1. A strange and muted pity.

Some times this is accompanied by slow nodding and maybe an awkward silence and change of subject, or some refer to some one they know who sort of does the same sort of thing (awkward empathy).

“Oh, yeah, my uncle was a pastor. He died unappreciated and penniless.”

2. A bemused reaction, “Oh, okay. How…nice.”

3. A flummoxed stare.

They think something went wrong.

Or, that you must a be a bleeding heart, or maybe you are just confused about what you really want to do.

“Oh, I thought you were…um… (smart and industrious)…but, you can’t get paid much, right?”

Sadly, I had to leave a non-profit graduate school as the Director of Communications because I needed to pay bills.

I worked with the nicest group of people I’ve ever worked with. We did exciting and transformative things that make the world a better place. In the end though, my family needed, literally, a roof over our heads (lots of leaking in the attic). I had no choice but to look for work to meet that pressing need.

Strangely, I’ve sensed in all the non-profits I’ve worked with, so far, that there is going idea was that you have to give up something to be there. The rules are different and you just have to suck it up and put big girl pants on, and such.

You have to be okay with being very poorly compensated.

Now, it isn’t for lack of will to do it. The funding (really-the lack of funding) just can’t support something otherwise. However, there is something more. A kind of unconscious (maybe?) communal ascension to thinking is cemented way that makes change, improvement, and sometimes even success difficult.

It’s a disabling mindset, really.

We can get stuck is a false conundrum that subtly discredits the fulfilling work being done because it it conversely attached to a conflicting paradigm that claims profit = success. By definition then, non-profit = non-success.

(Any pockets of moralizing that all the hard work is to be for treasures in heaven one day, hardly makes it easier.)

I wonder if there is a better way.

Adam Braun thinks so. He gets to a great point: We shouldn’t start labeling ourselves as failures. We shouldn’t be apologizing for doing awesome things in the world asa 501C status.
(Have you ever done the old……”Oh, yeah, we’re a non profit.” …as eyes shift downward in shame…?).

The truth is…

Being centered on a purpose rather than existing for a profit is the most important sort of work on the planet.

The good news is that certain business models can be infused to make the whole system more successful. That’s how Adam set up “Pencils for Promise” (click on Adam’s photo to get to his website…but, wait…just a minute more).

I love what how he describes for-purpose organizations as a places…

“where idealism meets acumen.”

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How great to see this important shift happening. I have GREAT hope in Millenials!

I look forward to infusing both purpose and profit into what I’m doing. Who says they have to be in silos!?


For me, it started with a passion project: the book I created with Doug Jackson in August (2013). Some proceeds are earmarked for 2 -for purpose- groups that care for dogs and cats.

 

The most exciting thing I’m involved with now is the new resource that keeps the underdogs (but not canines) in mind and offers a high Return of Investment (ROI).

The knowledge gained translates quickly into success (be that revenue, exposure, or impact).

The non profit (for PURPOSE) organizations are the ones with such heart. I want them to succeed.

 

If you are interested, click HERE.
Read what others are saying about it.

 

Have YOU ever worked for a ministry or other kind of non profit?
What was the mindset like?

 

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The “Don’t Do This” Phenomenon

“Don’t kick elephants!”

If you are like most people you are thinking of elephants right now, and you weren’t 30 seconds ago.

You might even be wondering what would happen if you did kick an elephant.

Yes?

There is a certain psychology around how things get to the top of the mind.

We get the wrong results when we don’t understand it.

As a marketing consultant I’ve learned to adjust for it, but it’s still a challenge to remember.

We all can bear it in mind.

For instance, as parents we can learn that…

When we call direct attention to something that is not “top of the mind” we make it “top of the mind” unintentionally and can get the worst results imagined.

Not true if we allow the person to come to a conclusion through their own mental process.

One of the best ways to do that is by asking a (literally) thought-provoking question instead of giving an edict.

So for the child who kicks things…
Prior
to the situation we can ask…

What sorts of things happen if we kick someone hard?

It may help boost empathy too.

 

Here are other 5 lessons about “top of the mind”:

  1. Being blatant can be a barrier to being effective.
  2. You can mention what you don’t want, sometimes, to incite certain thoughts.
  3. The uniqueness of the statement sometimes carries more weight than the call-to-action.
  4. Hidden influences can steer us the wrong way. 
  5. Emotion can often trump directness.

 

You won’t learn more tactics if you don’t click here.

(You catch that?) :)

Tactics Kit is FREE for just 9 more days.

(with discount code “BETA”)

elephants

Be an “elephant and never forget” the good stuff you learned here today.
Sign up for the next post (through Feedburner) in the right side bar and think about peanut butter.

MMM!

Birthday Dread?

doggybdayUm…Today’s my birthday.

At first I thought I’d be all weirded out…you know ….being 29 for so long… and whatnot, but that’s not what happened at all.

I just stopped wearing my glassing when I looked in the mirror and things got better.

(Great photo, right? Pugs just have this certain aptitude for conveying feelings.)

 

Want to make my birthday special?

But one of my books or check out my birthday wish list at amazon.

Books:

KINDLE books:

1. “Dog in the Gap: Brief Explorations on Canine Care-Taking and Human Flourishing”

2. Dog in the Gap BONUS EDITION.

3. Life As Prayer: Revived Spirituality Inspired by Ancient Piety (Brother Lawrence makes a great spiritual mentor. This book is great if you want to increase a felt awareness of God’s presence throughout you whole day, and was part of a Devotional Classic Project in Seminary.)

4.  Love You, (in Theory)

5. Soul Care for Creators and Communicators (Inspiration, Soul Care, and great advice for those of us who create and communication. This helps you fill up your tank to keep on with your calling. shot. in. the. arm.)

6. Sparky’s Go-to Guide for Dream Control

 

“Survey says!” (7 second Survey results of 2014)

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

 

Did you take the survey? Thank you!

A few weeks ago I created this The 7 Second Survey to see who was reading this blog and what you like best.

 

Screen Shot 2014-02-21 at 1.49.59 PMFINDING #1

I was going to post much more heavily on the thing that brings in the $ in my “day job” this year. I was hoping to get more work and inspire other creators and writers like me.

That’s right, Marketing Communications tips and tactics. But, it appears my reader base is mostly the original one from my first blogging efforts in 2007. Overwhelmingly so.

That’s probably good news, and honestly, it surprised me.

So, I will not discard the topics and theme that started it all!

Once per week, at the very least, I will hit on a spiritual topic. It may be anything from a Christian spiritual practice, to theology, to Christian living, or personal and spiritual transformation and improvement. If that’s how you found me, and that’s why you visit, I’m glad I know better now!

Also, I will be a bit more aware of including my brand of humor, which as you may know, I have determined as “damp”. (i.e. Almost dry humor)

(Please note that unlike many “Christian author” websites, I will very rarely step into the fray of controversy so commonly seen on religious blogs. I just don’t have the stomach for it anymore…for a while now, really. I find it 95% shallow and disheartening. If you like that stuff, you have plenty of options, though, and I hope you find what you like for that.)

 

Screen Shot 2014-02-21 at 1.50.09 PM

FINDING # 2

Another thing I learned is that I don’t have too many folks who come by to read more than once per week, even though I post 2-3 times per week. Now, I’m wondering if I’m writing too much. Maybe. Or maybe you should come back more often!

I’m guessing that there are two possible solutions, or three, to cope with that:

1. I can encourage you, my dear readers, to list the blogs you read through the super handy free reader service called Feedly which houses posts you haven’t read yet. It works like a catalogue of awesomeness. No more bookmarks and time-killing web surfing. You just paste in the websites you like, and boom, they’re all in one place. The best part, no more relying on your memory to visit a few times a week. What a relief! (Can you tell I use it?)

2. I can encourage you to get email delivery through free Feedburner service (top right sidebar)…for no more silly and random blog searches and relying on your memory.

3. Don’t sweat it.

(I’m doing all three.)

FINDING #3

The third question was open ended…”fill in the blank style”. About half of the respondents left something to answer the question:

“What would you improve at the website?”

The funniest one (or whatever) was…

“Use spellchecker.”

As if I don’t.

…Yes. This site is full of mistakes. Typos. Proofreading issues. Editing errors. Etc. I try to hunt them down. I find plenty too late and some not at all.

If you see a problem that bothers you or you’d like to help me out, please use the contact button and let me know. I do like the help. :)

Also, I’m flawed and weak human–awash in imperfections. I’m more creative than I am a good speller or editor of my own work. If I ever have the money, I may hire someone for that. But, I’m doing #3 on this. (The “Don’t sweat it” option.)

In truth, I use this site as a sandbox. I build stuff. I sculpt the messy sand of words. I don’t worry too much. I would be creating posts even if no one came to read them. I cannot help it. At all.

It’s like this:

Sometimes you’ll find a few lincoln logs from the cat of imperfection here in my sandbox, as it were,

 

but hopefully more often you’ll find that what you’re reading is still worth it despite the shortcomings.

Anyway–
Thank you for reading and journeying with me through these years. I appreciate it immensely.

More great things are brewing!

The next post is here. It’s about the day I turn 42. The photo will give you a chuckle!

xo

-Lisa

Are you using a GPS? (advice to communicators and startups)

We tend to think that we operate out of our values as if it’s like a default setting on a washing machine.

 

The truth is, at best, we are consistent at that stuff only sometimes. Not because we are horrid cads, but because we get busy.

If you are a person of faith or want to live from a set of important values, you can’t take this modus operandi for granted.

You have to do some groundwork. (I’ll get to specifics in a moment.)

First, the short story of Jackie will help us out.

taxes

Jackie is tax consultant. She had worked for a national brand firm in town and was striking it out on her own–almost by accident and not all at once.

It started when she kept noticing that some of her friends and family members didn’t know what they were doing. In a panic, usually at the end of March, they started asking her for help. Most of them didn’t know enough to get the best refund, and she heated the idea of that.

She picked up some side work, and within two tax seasons she had herself completely booked at tax time. About 20% of those clients needed accounting help throughout the year for their small business. She also found a few non profits clients too. She really needed help by the third year and had left her other job by then.

Like you would expect, she hired help and plunged into her work.

I didn’t put too much weight into the particulars of hiring. I was so busy with the details of getting the work done. So, the most important thing got steamrolled by the urgency of my work.

Things started going badly.

Out of the 3 part-time workers, only one of them actually had the same values as she did. She realized this too late and it created friction and a tense working environment. One person left and started bad-mouthing her in her small town. The other position seemed like a revolving door of employee turnover. She almost quit the whole thing. It was keeping her up a lot at night.

Jackie didn’t have Human Resources Training or organizational management training. She just had a bunch of work and she was good at those skills. She needed to clone herself.

It didn’t come to that, of course.

Fortunately, a mentor gave her some great advice. She said,

Back up a bit. Sit down and put your most important values and business aims down with ink on paper. It’ll work like a compass or GSP. It will help with both the route and destination.

It worked. Her commitment statements guided all her business decisions after that. Hiring, training, working with clients, getting new clients, and getting her little company running smoothly needed that solid foundation.

It’s a great lesson. If you aren’t using a GPS you’re going to get lost.

Before you take on side work. Before you hire someone. And most importantly, before you get busy, do the ground work so that your priorities and core guiding principles are something that flow out and throughout all your interactions, not get tacked on afterword.

If you value honesty, joy, compassion, and persistence, for instance, make them the anchor for all the skills you execute and all the projects you take on.

Have you initiated your GPS? Do you have your guiding principles on paper and operate from them?

I hope that was helpful.
Do you know someone who might need this advice?

Please share!