budget Archives - Lisa Colón DeLay

5 Questions you have to answer before you can be a success.

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing)

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues? teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

on “Martha Stewart of Bethany”

Here’s a humorous and poignant lenten reflection from the irrepressible Prof Doug Jackson

excerpt:

The Lazaruses are a happy family – one of the few that Scripture gives us – and their happiness forms a complex choreography. There’s Martha Stewart of Bethany, very active and Baptist, worrying that the unleavened bread won’t rise and carving radishes into the shape of Torah scrolls. There’s the liturgical Lazarus, playing the gracious host, his very presence a passive but massive proof of the power of his guest. And there’s Mary, an early-day Pentecostal who simply will not learn propriety, performing over-the-top acts of quasi-erotic worship that bust the budget and embarrass the guests.

Read the rest

The Myth of Church Budget Problems

CAUTION: BOOM post

How much do you give to charity?

(That’s probably not something you want to answer. Don’t worry about it, just think about it. Here’s where you are going to have to be very brave to keep reading.)

I rarely write anything of this sort.

The statistical chances are that I’m talking to you as a “stingy non tither”, and you won’t like this post. I’m okay with that. I’m writing it anyway because I’ve just endured a rather unfortunate budget meeting, and I’ve now had my fill of an American original. A brand that pairs excessive abundance and skimpy giving. And, yes, I can taste the bile in my mouth, because it makes me sick.

The stats say most people give 2-3% of their income to charity.

Not a tithe, is it? Most people (and probably you) know that a tithe is 10%…an offering is treasure (time or talent or legal tender) given above the tithe percent amount.

GIFTS?
A “gift” is what people give when the plate gets passed around. They plop a fiver in, or sometimes when they’re feeling particularly generous, they plop a twenty and a fiver on the top and think that somehow they aren’t stealing God’s money (b/c it’s all God’s money). Ya know what? That’s no gift…it’s the booby prize.

The minimum you are required to give is 10%. period.

The church could aid the least of these (think needy, hungry, naked, etc.), if people tithed. Instead they give the scraps left over once they’ve had their fun. First, they’ve eaten out, seen movies, bought (expensive) coffee, bottled water, goodies, weight loss products, pet products, books, accessories, top dollar clothes, the latest gadgets and toys, and video games, and extras, and used up money their deposable income. Whoops… FAIL. Forgetting anything, people? um yeah. Oh, yeah.

One of the 3 center pieces of the Sermon on the Mount…you know, the manifesto for citizens in the kingdom, is giving. Fasting, Giving, and Prayer are the 3 biggies. I think we’re sucking at it.

When everyone gives 10%, no one is in need. It’s a simple concept.

Instead of planning living expenses around giving the tithe–off the top, people quickly scan their wallet as the ushers come down the rows. “Gosh, I better help out a little here. Hum. I should of stopped at the ATM. Oh, well. Maybe next time.”

Instead of stepping out in faith knowing that God will provide for financial needs–more importantly every need, people wring their hands and say they have to slash the budget. The same people who don’t tithe can also be the same ones to say stupid things like, “It’s really hard to make these tough decisions.”

Yeh, it’s so hard and horrible, but apparently not as hard as giving what God requires. Let me guess, you’re also going hunting soon, right? So you can pay what ends up to be $35 per pound for deer meat. But, times are tough; you can’t really give more. I get it. That wretched smell worse than deer carcass is your boloney. Hey, jerky, that’s bad jerky.

I should add that if hunting is a “man thing” shopping might be a “woman thing”…things like cute shoes on sale, getting a hair coloring job at $70-100, and mani-pedis come to mind. Those things that we may feel entitled to pamper ourselves with. But you can insert your own guilty pleasure.

Churches pray that God will help them, or that the pews will fill up, and help the chances of filling the plate better. Maybe a cool new program will work. Maybe a cantata.

The problem is never money. The problem resides in the poverty of the heart.

Here’s the awkward truth: No church has financial problems. Instead they have spiritual problems. They have generosity problems. They have unstemmed selfishness, and a prolific lack of faith.

Here are some official troubling facts about giving.

Giving by Class: The two groups in the United States that give the highest percentages of their income are the poor (those making less than $20,000 per year) and the rich (those making more than $100,000 per year). Middle-class Americans (those making between $40,000 and $100,000 per year) are the smallest percentage givers.⁵⁵

Few Support the Church: Only one-third to one-half of U.S. church members financially support their churches.⁵⁶

Religious Donations: More than $60 billion a year is donated to religious nonprofit organizations. The vast bulk of that sum-more that $40 billion annually-goes directly to churches, almost all of it from individuals.⁵⁷

Pets: In 2007, it is estimated that Americans will spend over $40 billion on their pets.⁵⁸

Weight Loss: It is estimated that by 2010, Americans will spend over $60 billion on weight-loss programs.⁵⁹

Giving Not a Priority: Christians worldwide had personal income totaling more than $16 trillion in 2007 but gave only 2 percent, or $370 billion, to Christian causes.⁶⁰

Read more stats here, but let me warn you, it’s not pretty. It’s shameful.

I’m writing this because Christians need to wake up. If I have to be the one who bears the brunt of the pushback because of a kill the messenger mentality, I’m willing to take it.

The index of real and deep relationship with God is found in our obedience and our love in action. This includes giving as one ought to.

That is all.

Except that here is some really useful advice from Dave Ramsey on tithing and giving.