5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

 

“Power of Image, Play, and Identity”: Thoughts from Len Sweet

Success Kevin T. Houle via Compfight

 

This is the last bit of reflection on the Leonard Sweet event hosted by Evangelical Seminary this week. (Here’s the first one in the series. Here is the second post.)

 Sweet claims we are living in TGIF times.

Thank God It’s Friday?

No.

Twitter

Google

Instagram

Facebook

Sweet leaves out YouTube which is huge omission. I sense that slipping a V into his acronym wouldn’t be as nifty. (But, I think he’d agree with me that it’s worth inclusion in any assessment of how our current culture learns and is entertained.)

Notice this: All but one of these vehicles of media prominently feature images instead of text. Twitter is driven by 140 text characters (and usually less than that) and this apparently is enough to be radical. Though Twitter is often used for tiny newsy bursts and quotes, tweets tend to include internet links to articles or videos which include visuals.

A new image driven age emerged with televisions in every home in the 1950-1960s. Film? It got super popular and this has never been more true in our current age. Can you think of any other time when you shut off your phone for 3 hours? No. People hate that, but they will sacrifice what that love for something they love even more: Cinema. Nothing solidified the domination of our image age more than the advent of images on the internet. Add to that, the innovative ways of sharing Videos and Images on devices we routinely carry (laptops and smart phones) a major and permanent shift in how we prefer to engage the world occurred. Period.

So what?

Well, we haven’t adjusted, and that is going to really matter. And soon.

Protestants have a substantive Identity crisis because they have lost the story. Disciples have stories: Guiding narratives that set them apart so they don’t have to discover who they are; they can just move forward and be innovative and transformative.

Sweet used the example of Identity in the Jewish culture and ethic group:

• There are about 7 billion people living in the world.

• There are only about 13 million Jews (How much of the world’s population %? is that? Scant.)

• Those with Jewish heritage make up  whopping 25% or so of Noble Prizes winners, Oscar winners, Pulitzers, Tonys, and many other commendations for exceptionality in a variety of fields. How can this be?

A bunch of social science research projects tell us that what lies behind the wild success is namely a firmly formed Identity.
By 12 years old they know who they are, where they come from, and they see themselves in the larger Story (by religious imperative and rites actually: it’s mandatory).

• Jewish culture also has many times of “play”, that is, festivals that tell them who they are. The sit around the table speaking about and interrogating the Story also. This creates a solidified Identity for flourishing.

The last tidbit from the Len Sweet event: Play Ethic

In our mad rush to work and do we have forgotten how to play. God was wasn’t working during Creation, he was making mud pies. He was Creating which isn’t work really. He still is. Labor came hit corruption entered the world and things got messed up. Jesus is always at a party or eating or cooking or making food out of thin air. He loves Martha’s cooking, but when caring for Jesus became work he told Martha of a better way. He didn’t want her to work, but to enjoy. “Sit down and let the rest go.”

If ministry is soul-killing, if it’s a heavy burden and labor, you’re doing it wrong. Ministry shouldn’t be [slow] suicide, says Len Sweet. “Worship is the playground of the Spirit.”

So, really the question remains: Will Protestantism stand the test of time? Signs point to “no”. But, critical to its survival and virility is the concept of creating a lasting and potent Identity that starts with a Story well-told.

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xo
-Lisa

Open Diary: On Expectations Outside Yourself

Inspired by the open heart of Henri Nouwen, I am including my own thoughts openly.  In some ways prayers too. Though these are notes I am writing to myself, some of them may have resonance with you. I hope so. 

Open Diary

You’ve been deciding so much based on what you suppose other people want, or want of you. But, you really can’t know what they want. If you can, you can’t let it decide the most important things, like who or what gets the most or best of your time. That is reserved for you children, your spouse, your best friends. When it’s all over–and it seems that will happen sooner than you think–you will just just wonder where the time went, but wonder why things were more important than people to you. Not that they were, but you acted that way sometimes.

Instead of being paralyzed by something outside yourself, look hard within and feel the presence of God calling you to live your truest self. It is the voice of Love calling you to love others better then you do now from a power that is not yours alone. It is the power that set the world to light. It is out of the abundance of Love that you were made, not just by your parents, but by the Source of all Love and Goodness: God.

When you decide things do it because the people closest to you will benefit, not for those who want to use you for their intensions and gains. Put up boundaries on your time for your family but also for yourself.

Only do what God expects of you. That is simple: Love God and love others. The other things can sort out in many ways, but they shouldn’t overshadow the first truth.

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Bargaining with God and life

haggle

I get into this thing sometimes and I catch myself trying to cut a deal.

It’s bargaining. I do it with myself and in prayer.

I’ve noticed that the 5 stages of Grief are also the same as the Stages of Change.

If you’ve ever started something new that should be a good thing and then felt conflicted?

It’s because there is a loss of something involved. Maybe something familiar. Maybe dream. Maybe a place. Maybe a group of people or a person. It’s a process of grief to move through, even for seemingly simple things. Change and grieving are linked.

Stage 1: Denial

(Nothing’s really changed. Nothing big really happened. Everything is normal.)

Stage 2: Anger 

(I really don’t like this. I feel frustrated and upset. I want to lash out or numb out.)

Stage 3: Bargaining

(How about if I do this, you can come through for me in this way. Or. If I do this, maybe this other thing will happen.)

Stage 4: Depression

(I don’t want to deal with this. I’m going into my shell. Go away.)

Stage 5: Acceptance 

(It’s going to be okay.)

I wonder what would happen if we prayed with each stage in mind. Like a roadmap. When we got to the bargaining part, we might just smile, because the script is already there. How funny. Maybe we don’t even have to do it. Or we can do it and in the ritual of it we could heal.

Then, perhaps, in the depression stage we can just sit in silence with God and not feel so alone. Then–I’m guessing here–the Acceptance is more thorough and includes not just accepting the newness but feeling accepted where ever you are too. If only I could catch the stages before they get to me.

However it works, the process will happen again and again. They don’t tell you this stuff when you’re a kid. You stumble into knowing that most of life is like reincarnation in bits and pieces of us. The same patterns. The same stages repeated. The same getting there again and again. For the first time and repeatedly.

What change are you in right now?

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photo source

Jump starting human connection: 3 simple steps

handschains

In the last two posts I talked about numbness.

Here and here. (if you missed them, read them. It’ll help a lot.)

The solution is to connect with others, in real life…but here’s a way to jump start that, because it can be harder to do than it seems.

TRY THIS:

1. Open a new document or grab a notebook & pen (easy-peasey). Writing it down is the secret sauce. Seriously

2. List your 3-5 closest relationships. …go ahead, do it! It’ll only take a second.

3. List several blessings and rewards associated with each one. (This is the fun part. It’ll make you happier, I promise.)

 

So, think about it. You are blessed. What would you like to do with and for those people in your life?

Who else would you like to know better and get closer to?

What one thing will you do to make a step toward that TODAY?
(It just takes one thing to get an A+ today! GO. FOR. IT.)

Want to upgrade the experience and reflect on your life more deeply?

I recommend this book I’m using right now.

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(photo source)