Tag: hard work

5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

 

In which Sarah Bessey Writes a Letter to Bloggers…

In which I post Sarah Bessey’s photo

Sarah Bessey writes at Emerging Mummy where she has become an accidental grassroots voice for postmodern and emerging women in the Church on issues from mothering to politics and theology to ecclesiology. Her writing has been well received in many publications including Church Leaders, Relevant Magazine, A Deeper Story, SheLoves Magazine, and Emergent Village. Sarah also works with Mercy Ministries of Canada, a non-profit residential home for women seeking freedom from life-controlling issues. She is a happy-clappy follower of Jesus and social justice wannabe. Sarah lives in Abbotsford, British Columbia, Canada with her husband, Brian, and their three tinies: Anne, Joseph and Evelynn

Hey, everyone! Lisa, here.

I’m happy to include a lovely person, champ blogger, and Canadian beauty– the one, the only: Sarah Bessey. I could tell you that I love Sarah and that I love reading her blog, but then you would just think, “Duh? Who doesn’t, Stupid?!”

Yesterday, she had a gracious response to the flap about under-represented female bloggers by posting her own list, which you can check out with her handy dandy button (link):

So, I’ll just use this valuable spot, after the 50 Button and before the letter from Sarah (yes, it’s beachfront property, baby) to encourage you to sign on for RSS or email updates for continued awesomeness. Lots of great writers are my splendid guest contributors ( a.k.a Series #4Bloggers ). My first ebook comes out May 1 “Soul Care for Creators and Communicators”. It’s free (until NOV 2012) if you sign up for it here. (It too is part of the awesomeness. More on that in the coming days and weeks)

And now, enjoy!

FROM SARAH
Dear Blogger:

There are so many ways to be a better blogger, to increase your traffic, to maximize your SEO, to make money. 

I practice almost none of them.

After nearly 8 years of writing my life out online, I’ve made almost every mistake one can make. I’ve learned the hard way to write angry, but publish when I’ve calmed down. I’ve received my fair share of angry criticism and lavish praise. I’ve been convinced that I’m God’s gift to the blogosphere and, usually within a few moments, pretty sure that my blog is an abomination upon the earth. And I discovered that what is good for the Google analytics isn’t always good for my soul.

In the midst of the reactionary, often inflammatory, competitive, over-saturated, addictive world of online writing, I repeat to myself, “Remember who you are, Sarah.”

That simple phrase has helped me decide what to write and what to publish, what to leave to other bloggers. It’s helped me focus my content, reconcile my values with my work, make decisions about blog growth tactics, advertising opportunities, networking or relationships. It’s helped me not to crash into despair when someone emails with harsh criticism or fries me up in their own blog post as a “response” served with chips. And it’s also helped me not to get too full of myself when praised, I’m very well aware of who I am and, as every one that knows me in real life can attest, I’m disgustingly normal with flaws and frustrations.

But even beyond the world of blogging, that phrase has helped me make decisions about my priorities and values. It’s helped me to shut the computer down most days, to go outside with my tinies, to make space for spiritual disciplines like silence and secrecy, to make cookies instead of nasty comments. It’s helped me to engage in the hard work of real, skin-on community, to put my physical hands to justice and mercy, to rock my babies to sleep. 

“Remember who you are” means remembering that I’m more than a blogger. I’m Brian’s wife. I’m Anne and Joseph and Evelynn’s mummy. I’m my parents’ daughter, my sister’s best friend. I’m Auntie-Mama to my little nieces. I’m someone who would rather eat popcorn for supper. 

And beyond all that, it helps me remember: I walk in the ways of Jesus. I am a peace maker. I am committed to speaking Love as my first language. I am an advocate for Mercy. I am a grace-receiver, a forgiver, a woman after God’s own heart.

So my friend, remember who are. In the midst of the blogging, beyond the blogging, and through it all, remember this: you are loved, you are loved, you are loved. 

Remember who you are, my friend.  

Love, Sarah

Work and Worship

work work work
working too much?

 

It seems like with too much work, we get in too little worship. Our priorities push it to the side, out of the main focus. That just our relationship with God suffers, but so do all the other ones, right?  Family, friends, and neighbors get less of us. And, what’s left over it’s really our best. Sometimes, it’s our worst. We can be frustrated, exhausted, anxious, or pre-occupied. We’ll take phone calls, instead of carving out time for them. We’ll miss meals, or events because of the demands of our high-paced work-style, which has become a full-blown life-style. Time to unwind, do nothing, or just really enjoy something like a sunset, a wonderful meal, a walk, or talk with the son or daughter, is pushed far into the margins, most of the time, overshadowed by a hectic schedule, and work, work, work.

My pastor brought this sort of thing up today. Yes, some jobs automatically come with a heap of obligations. But, when our living becomes much more about getting things done, than it is about being, in truth, we are robbing ourselves of life itself.

How fascinating that the Hebrew root word for work and worship turn out to be the SAME thing. “Avodah” This suggests that our work isn’t something different than worship, as we typically treat it. Everything we do when we work can be done as a worship practice. Work is offered as worship, and a pleasing sacrifice to God. Perhaps this way, it won’t be so much of a curse to our selves either. Maybe this way, we will make better boundaries because it is in God’s realm. He wishes for us to have abundant life, rest, peace, even as we work at our best for him.

Leave your comments, please :)