marketing Archives - Page 3 of 5 - Lisa Colón DeLay

“Survey says!” (7 second Survey results of 2014)

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A few weeks ago I created this The 7 Second Survey to see who was reading this blog and what you like best.

FINDING #1

I was going to post much more heavily on the thing that brings in the $ in my “day job” this year. I was hoping to get more work and inspire other creators and writers like me.

That’s right, Marketing Communications tips and tactics. But, it appears my reader base is mostly the original one from my first blogging efforts in 2007. Overwhelmingly so.

That’s probably good news, and honestly, it surprised me.

So, I will not discard the topics and theme that started it all!

Once per week, at the very least, I will hit on a spiritual topic. It may be anything from a Christian spiritual practice, to theology, to Christian living, or personal and spiritual transformation and improvement. If that’s how you found me, and that’s why you visit, I’m glad I know better now!

Also, I will be a bit more aware of including my brand of humor, which as you may know, I have determined as “damp”. (i.e. Almost dry humor)

(Please note that unlike many “Christian author” websites, I will very rarely step into the fray of controversy so commonly seen on religious blogs. I just don’t have the stomach for it anymore…for a while now, really. I find it 95% shallow and disheartening. If you like that stuff, you have plenty of options, though, and I hope you find what you like for that.)

Screen Shot 2014-02-21 at 1.50.09 PM

FINDING # 2

Another thing I learned is that I don’t have too many folks who come by to read more than once per week, even though I post 2-3 times per week. Now, I’m wondering if I’m writing too much. Maybe. Or maybe you should come back more often!

I’m guessing that there are two possible solutions, or three, to cope with that:

1. I can encourage you, my dear readers, to list the blogs you read through the super handy free reader service called Feedly which houses posts you haven’t read yet. It works like a catalogue of awesomeness. No more bookmarks and time-killing web surfing. You just paste in the websites you like, and boom, they’re all in one place. The best part, no more relying on your memory to visit a few times a week. What a relief! (Can you tell I use it?)

2. I can encourage you to get email delivery through free Feedburner service (top right sidebar)…for no more silly and random blog searches and relying on your memory.

3. Don’t sweat it.

(I’m doing all three.)

FINDING #3

The third question was open ended…”fill in the blank style”. About half of the respondents left something to answer the question:

“What would you improve at the website?”

The funniest one (or whatever) was…

“Use spellchecker.”

As if I don’t.

…Yes. This site is full of mistakes. Typos. Proofreading issues. Editing errors. Etc. I try to hunt them down. I find plenty too late and some not at all.

If you see a problem that bothers you or you’d like to help me out, please use the contact button and let me know. I do like the help. :)

Also, I’m flawed and weak human–awash in imperfections. I’m more creative than I am a good speller or editor of my own work. If I ever have the money, I may hire someone for that. But, I’m doing #3 on this. (The “Don’t sweat it” option.)

In truth, I use this site as a sandbox. I build stuff. I sculpt the messy sand of words. I don’t worry too much. I would be creating posts even if no one came to read them. I cannot help it. At all.

It’s like this:

Sometimes you’ll find a few lincoln logs from the cat of imperfection here in my sandbox, as it were,

but hopefully more often you’ll find that what you’re reading is still worth it despite the shortcomings.

Anyway–
Thank you for reading and journeying with me through these years. I appreciate it immensely.

More great things are brewing!

The next post is here. It’s about the day I turn 42. The photo will give you a chuckle!

-Lisa

Supercharge Your Message with these 3 Secret Powers

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.”

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

Now don’t forget to sign up for the next post! (Sidebar)

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Thanks for visiting and thanks for being awesome.

-L

5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side, I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus, Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

2014 MARCOM trends

sky

For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar) or the RSS feed (icon at the top of the page.)

See you again soon!

REINVENTED!

I reinvented my blog!

I’d love to know what you think.

I can help you too, if you think it’s time.

Sure you can check out my Professional Services page to see my capabilities and specials, but I want to do something special for you.

Something amazing.

For the next 2 Weeks, I’m offering Advice for 5¢.

Yep. 5¢.

Why not? It’s the holidays, and it’s a thrill to see new projects and help out.

So, if you need a creative consultation, marketing, fundraising, or social media help, a design critique of your website, a fresh pair of eyes on your project, some ideas or strategies for improvement on your product, service, or business, please let me know!

What problem are you experiencing right now?

This will be fun.
Use the Contact Me button to get in touch. I can’t wait to hear from you.

(You can also leave a comment in the comments section if you’d rather, so I can find you.)

HAPPY THANKSGIVING!

This offer EXPIRES NOVEMBER 28, 2013. (On Thanksgiving Day I’m taking a work break.)
Let me know how I can help you!

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