Non Profit: RE-invented as “For Purpose”

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When you tell someone that you work for a non profit, (or a ministry, or a charity…)

 

You often get one of three reactions:

1. A strange and muted pity.

Some times this is accompanied by slow nodding and maybe an awkward silence and change of subject, or some refer to some one they know who sort of does the same sort of thing (awkward empathy).

“Oh, yeah, my uncle was a pastor. He died unappreciated and penniless.”

2. A bemused reaction, “Oh, okay. How…nice.”

3. A flummoxed stare.

They think something went wrong.

Or, that you must a be a bleeding heart, or maybe you are just confused about what you really want to do.

“Oh, I thought you were…um… (smart and industrious)…but, you can’t get paid much, right?”

Sadly, I had to leave a non-profit graduate school as the Director of Communications because I needed to pay bills.

I worked with the nicest group of people I’ve ever worked with. We did exciting and transformative things that make the world a better place. In the end though, my family needed, literally, a roof over our heads (lots of leaking in the attic). I had no choice but to look for work to meet that pressing need.

Strangely, I’ve sensed in all the non-profits I’ve worked with, so far, that there is going idea was that you have to give up something to be there. The rules are different and you just have to suck it up and put big girl pants on, and such.

You have to be okay with being very poorly compensated.

Now, it isn’t for lack of will to do it. The funding (really-the lack of funding) just can’t support something otherwise. However, there is something more. A kind of unconscious (maybe?) communal ascension to thinking is cemented way that makes change, improvement, and sometimes even success difficult.

It’s a disabling mindset, really.

We can get stuck is a false conundrum that subtly discredits the fulfilling work being done because it it conversely attached to a conflicting paradigm that claims profit = success. By definition then, non-profit = non-success.

(Any pockets of moralizing that all the hard work is to be for treasures in heaven one day, hardly makes it easier.)

I wonder if there is a better way.

Adam Braun thinks so. He gets to a great point: We shouldn’t start labeling ourselves as failures. We shouldn’t be apologizing for doing awesome things in the world asa 501C status.
(Have you ever done the old……”Oh, yeah, we’re a non profit.” …as eyes shift downward in shame…?).

The truth is…

Being centered on a purpose rather than existing for a profit is the most important sort of work on the planet.

The good news is that certain business models can be infused to make the whole system more successful. That’s how Adam set up “Pencils for Promise” (click on Adam’s photo to get to his website…but, wait…just a minute more).

I love what how he describes for-purpose organizations as a places…

“where idealism meets acumen.”

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How great to see this important shift happening. I have GREAT hope in Millenials!

I look forward to infusing both purpose and profit into what I’m doing. Who says they have to be in silos!?


For me, it started with a passion project: the book I created with Doug Jackson in August (2013). Some proceeds are earmarked for 2 -for purpose- groups that care for dogs and cats.

 

The most exciting thing I’m involved with now is the new resource that keeps the underdogs (but not canines) in mind and offers a high Return of Investment (ROI).

The knowledge gained translates quickly into success (be that revenue, exposure, or impact).

The non profit (for PURPOSE) organizations are the ones with such heart. I want them to succeed.

 

If you are interested, click HERE.
Read what others are saying about it.

 

Have YOU ever worked for a ministry or other kind of non profit?
What was the mindset like?

 

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Growth can Start with Shame

cliftshotI’ve noticed that every time I take a new or risky step, the first thing that I experience is discomfort.

Later it coagulates as Shame.

 

So, if, say… I’m going to take on something now, or write about something close to my heart that, haven’t shared before, or extend myself in a way that feels out of my expertise or depth… I’ll feel weirdly yucky and vulnerable, and than shameful.

I’ll think, “No one will care about this, don’t be a fool.”

or I’ll think, “You will be mocked. Don’t do step out on this.”

or I’ll think, “How can I do this so it doesn’t feel so risky?”

Just beyond those moments are moments of greatest growth and authenticity.

Defining moments.

Fear is wrestled and vanquished.

We stand on the precipice sometimes not knowing which way to go…onward or backward.

If it’s starting to scare the stink out of you, you’re doing it right. You’re pointed in the proper direction.

If you feel like running, hiding, or chickening out, then, good: you’re about to grow.

Keep going.

Do the thing you feel most vulnerable doing that you’ve been hoping for down deep: It’s the idea you just can’t shake but it scares you silly.

Lent is a great time to wrestle with all this stuff and the Resurrection celebration later becomes that more precious.

Here is a Scripture meditation for you today:

Psalm 95

Phenomenal Storytelling: 22 Rules from Pixar

Below is a great slide presentation, from Gavin McMahon, made with a great new free tool called SlideShare!

SlideShare is one of the many things I discuss in my Marketing Jump-Starter Kit.

I also give you a jump-start to learn and start to master:

• Crowd-funding (raise money for your business or project at very little cost to you)

• Tactics for Pinterest, LinkedIn, Twitter, Buffer, Facebook, Reddit, and many more.

Found out more or get in on a FREE Beta version by clicking here.

What did you learn?

2014 MARCOM trends

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For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar)  or the RSS feed (icon at the top of the page.)

See you again soon!

On concepts of communal Redemption

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First, let’s start with the word deem.

The word deem has to do with regarding and considering.

Also, we often connote this word with giving something worth. It’s a verb after all.

The monarch deemed the knight fit for duty.

That’s the power of redeeming too.

Redeeming something puts the worth back in.

There is hardly anything that won’t improve with some redemption.

How does it happen? It’s not magic at all.

It pivots on the one offering redemption. That can be anyone, king or not.
Individually or communally.

Redemption reaches out. The reinstitution of worth happens after the deficit is noticed, and after the choice to correct it  has been made. I should rather say put it right, but more on that in a minute.

In redeeming merit is given, or rather given again. This would presuppose that everything has inherent worth at the onset, no matter what. That’s a salient point.

Sometimes redeeming happens without the prerequisite merit–and that is grace. Redemption and grace make a lovely pair.

You may have noticed that we go around deeming things all the time.

You will deem this short article helpful or a waste before you even get to the end of it, for instance.

The real genius of the concept comes when we realize that deeming and redeeming is always available. Offering it and attaining or receiving it. It more commonly found than you think, but you have to be ready to act. You have to be more than ready, but willing too.

So, one more big point:

There is a mutuality in redeeming. And that first smacks as counter-intuitive.

Redemption benefits both parties involved. It’s a communal because of the fact that is it a restorative act. And because it is restorative, it is just.

Want to start spreading redemption? You can help by sharing this on Facebook and letting it loose in your own life in little ways.

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