What is Content Marketing? (A New Go-To Guide)

GOTOmarketing

 

I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.

Plus…

Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and  reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide. 

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

Decoding (Canine) Body Language with Funny Dog Drawings

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Don’t you just love that great illustration by Lili Chin to help decode your dog’s attempts to communicate?

(This is a creative commons work. Be sure to check out Lili’s site! She deserves the recognition.)

Did any of them surprise you?

One of them really did for me.

All this time I thought my chocolate lab, Luna was giving me the cold shoulder (by sitting with her back to me)… she was actually giving me respect and trust.

(I feel like such a jerk about it now because sometimes I would mention it to her (disparagingly) and tell her that I felt sort of offended. Sweetheart that she is, she never seemed to hold it against me.)

 

Here’s a never-before-made-public excerpt from the book Luna helped inspire!

 

People who love and prefer cats, “cat people”, will tell you that cats are superior to dogs because they can take care of themselves. Cat people may flaunt the fact that felines don’t have some inferior gene that forces them to depend on others.
The sort of separation antics and hysterics don’t seem to happen to cats like they do with dogs. A cat may greet you, but it will hardly hang on your every word. Instead of nervously crying at the window like a dog does, a cat will get even. And it won’t get even because you left, but because you have overstepped your bounds.
It will pee on your pillow, for instance. It’ll turn on you in an instant with claws and teeth as you pet it. It will serve revenge ice cold.
“Dog people” prefer to be a dog’s reason for living rather than being a cat’s loyal subject. The biggest bruise to the human psyche comes from this situation: For the privilege of being a feline’s vassal it will tolerate you. 

Have you read the short book I wrote with Doug Jackson called “Dog in the Gap”?

There are 11 stories, tons of great photos, and a bunch of funny extras!

It is available on Kindle only. Installing the Kindle Reader App for your computer or smartphone is free. 

 

 

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Discovery: The Cave of the 5 Kings

photo by David A. Dorsey (area of Makkedah)
photo by David A. Dorsey (area of Makkedah)

 

This is my final post that pays tribute to Dave Dorsey, in light of his recent passing. (To read the others, please use the search field in the sidebar and search “Dorsey”.)

One of the lasting legacies of David Dorsey is in archeology.

After much research and motorbiking around the area. Dorsey correctly located the biblical place Makkedah–the location of the cave where five Canaanite kings hid from Joshua (Josh 10:16).

In class he gave us the details of this adventure which included a lot of language research (forensics, really), visiting the area and speaking with local inhabitants, and even included a strange tale of a strange (and he said perverse) Arab man who offered him his wife and daughter for sexual pleasure.

(I’ve heard of Middle Eastern hospitality…but that’s just too hospitable, right?)

Dorsey’s proposal was not accepted immediately– theories are typically contested–but the location is well-accepted now in reference books and textbooks. It’s commonly seen printed on Biblical maps that refer to that time period. If you hear the story, think about Dave and this contribution. It’s a fine legacy.

You can read his paper on the location here.

You can read of this and other findings in this book.

 

I hope you’ve enjoyed this brief foray into the influence Dave Dorsey had on me. I could continue this series for a long time, and perhaps, once in a while, I will post a gem of knowledge or wisdom he gave me.

The Letter X: The Key to understanding the Bible (tribute to Dave Dorsey)

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This post is part of the continuing series I’m doing to honor the late Dr David Dorsey.

Don’t forget to read the others:

1. Faith = Eggs in a Basket
2. Follow Mosaic Laws?

The letter X.

It’s the shape of something. It’s the shape of the structure of how the Pentateuch (and Joshua) was composed. It was authored carefully with a structure that helped ensure it was remembered in a world where people memorized stories and rarely wrote them down or read them.

Chiastic refers to the letter X (“X” is Chi, in Greek, of course).

Check out the wikipedia article on ancient literary structure:

a field that Dave contributed to that is likely one of his most enduring legacies.

It shreds the 18th century theory, borne out of cultural ignorance and literary ignorance of ancient texts. One that has prevailed for too long: The Documentary hypothesis. (This theory came about when a French medical professor (Jean Astruc) thought the Pentateuch was very oddly written. No, he wasn’t a biblical scholar or historian, sadly, but he read the Bible and wanted to postulate. (Soon after, German liberal scholars jumped on his theory, expounded on it, and proliferated it as it aided their objectives in the 19th Century.)

Reading the non linear narrative form had him confused. He postulated that multiple authors at different times probably wrote the text and then it was cobbled together. After all, some things were mentioned twice, but how could that be? Must be a mistake or proof of multiple authors lending their two shekels.

Modern narratives are written in a linear form, usually, hence the puzzlement.

Astruc was a bright man, but his acumen was clearly restricted to the medical sciences. He had never pieced together that all the ancient texts tended to be written this chiastic way as a memory aid because they had been transmitted orally at first, sometimes for many hundreds of years. The book of Job is a very good example of this. It dates back to long before Abraham.

Thankfully, our understanding of the ancients is much improved now and it’s easy to spot this same structure in ancient tales like the Iliad and the Odyssey, for instance. Perhaps it is because of the stronghold of liberal bias in the scholarly world that this poor rabbit trail tends to still be esteemed. (Truth be told, its prevalence also works toward discrediting or tempering aspects of the Bible which is a happy agenda for a great many scholars.) So, this 18th century misunderstanding still prevails.

As one understands the chiastic structure of the bible, the main points are easily underscored. The Mosaic Law for instance, centers on the importance of protecting the weak (in that culture: females, foreigners, the the poor classes), the marginalized, and the outcast. The Law then, is an excellency picture of the heart of God that should be the same as ours.

So Remember:
The climax and thrust of a passage in the first 6 books stands out in the middle and the supporting text flanks it on either side. A sandwich of meaning: the meat is in the middle.

If you’d like to understand it for yourself here’s the best book for that:

 

 

In my final tribute post, I’ll share about Dorsey’s most famous archeological discovery. It’s a great story!

Liking Cyber Monday

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Now this is a low tech post!

Just a few things to mention today.

This is the last day to get a bargain on the Bonus Edition of Dog in the Gap. Until this weekend, it’s never been on sale and there are no plans to offer a discount again. Click here for that (or mention it to a friend! like this post or share it)

 

Click for all the
Book DEALS this week. You’ll find something new each day.