Tag: actions

Supercharge Your Message with these 3 Secret Powers

kindness

 

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.” 

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

 

The Strange case for Meek Leadership

franciswashesAs new Pope Francis makes bold statements through actions (washing the feet of inmates, taking residence in the papal guest house, etc) the word I hear tossed about concerning his leadership is MEEK.

Too often lumped as a quality of weakness, Meek Leadership has secret powers!

So what is the word “meek” about and how can it be so influential?

My leadership professor, Tim Valentino, wrote some comments I’d like to share with you.

(You can read more of Tim at his blog)

Leadership and Meekness?

The biblical word for this is “meek” (praus). A related word is “gentle” (prautes).

The semantic range of this word cluster includes the following: humble, gentle, considerate, unassuming, courteous, and restrained. In some contexts it means, “the absence of pretension.” By way of contrast, it’s the opposite of harsh, arrogant, or braggadocios.

As used outside the New Testament, this word has in it the idea of “lying low.” It was a word originally used, for example, to describe a low-lying river—one that cut through a valley. A river, of course, is a powerful thing, but a low-lying river is one that doesn’t impose its power on you. You have to go out of your way to go see it because it’s unobtrusive.

It’s important to keep in mind, I think, that “meek” does not mean “weak.” Unfortunately, these two words rhyme in English, but they are not synonymous. Nor does this word mean timid, shy, bashful, cowardly, indecisive, or unwilling to serve. Perhaps the best definition comes from William Barclay, who defined meekness as “power under control.”

Again, as used outside the Bible in the first century, this word referred to:

• Tame animals (cf. an elephant with its foot on a circus lady)
• Soothing medicine (cf. buffered aspirin or anti-anxiety drugs)
• A gentle breeze (cf. not a tornado, but wind that is refreshing to the body)

All of these items can have tremendous, destructive power, but “meekness” brings them under control to serve a good purpose. Significantly, Jesus, who has all authority in heaven and earth, quintessentially displays meekness. He said in Matthew 11:29:

“Come to me, all you who are weary and burdened, and I will give you rest. Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls. For my yoke is easy and my burden is light.”

Jesus, of course, was a great leader. He was also meek. Apparently God thinks the two should go together.

Questions to ponder:

§ Do you know anyone who is powerful yet meek?
§ Do you know anyone who is authoritative yet gentle?
§ Could your leadership be described as “meek” in the sense used here?
§ How would our work environments improve if our leaders were meek?

Is technology changing YOUR brain? short fun test

Texting on a keyboard phone
Image via Wikipedia

10 Signs your brain is changing because of technology (computer, internet, twitter, facebook, texting, iPhone, iPad, DS, etc.)

The ones with “*” are  just made up for the sake of humor. (Let’s just say, I like to insert humor, and yet be an insightful resource for you. Your welcome people of earth.)

THE TEST

Answer yes or no:

1. You spend more than two hours a day interacting with/using technology.

2. You have extraordinarily strong thumbs compared to an Amish person.*

3. You have a short attention span, which has gotten shorter. (Finishing this self-test even seems like a challenge at this point.)

4. You have trouble sleeping at few times per week.

5. Your short term memory seems to be suffering. (Like right now, for instance, you might even have to concentrate to remember why you wanted to take this self-test in the first place).

6. You like to change channels on the tv a lot, and you bounce from thing to thing online, at work, and at home.

7. If you set out to do something, and get online, or start texting, you tend to get distracted from your original task or objective. (Maybe-just now-you were checking on the news, email, or something, and whoops here you are taking this test, ’cause, “heck, it’ll only take a minute!”)

8. You get more than 1 headache a week.

9. You’d contemplate enhancing your brain with extra RAM or flash memory, (if it were possible.)*

10. 48 hours with no technology seems quite unlikely, or basically a bad idea.

HOW DID YOU DO?

1 or more YES answers mean your thought patterns (and your actual physical grey matter) is being altered by the “cooperation with technology.”  So, basically you could be “less human” than you were just a short while ago. Okay, I just made all that up about the test answers. It’s not scientific. Nevertheless, beyond the silliness, the point stands: What we do and think thoroughly (mentally, emotionally, spiritually, and physically) changes us. For real.

Please post your results, out of 10. Let’s see how we all stack up.

(My number is 10 of 10…usually)

From studying the brain, scientists have found that repeated thoughts and mental or physcial actions (like texting, reading, speaking, running, etc.)  actually create physical grooves in the brain, not just faster neuron pathways. When we practice a skill, learn a sport, or study facts, a little trench is carved into our brain tissue. This is also another reason it is hard to break a habit. A habit is physical. One must make a new brain groove to break a habit. By 21 days, a habit is well-formed.

This natural condition of the function of the brain helps us to learn–in the best-case scenario. In a worst-case scenario these thoughts become ditches of obsessive thoughts, vices, bad habits, sin, and worse. We learn to be bad, better. And, with all the technological interaction, we become more ill-at-ease, tired, nervous, restless, and unhappy, in fact.  There is a physical change detectable on brain imaging equipment because of it. (So, you could say, it’s not just “in your head”. ha. groan. sorry.)

Food for thought? YES. Think about all the negative chatter that goes on in the mind, for instance, everyday, or even every hour. A person thinks about sixty thousand thoughts each day. Many are random thoughts and many are negative. Have you ever taken an hour and made a hatch mark for each non constructive or obsessive thought that comes to your mind? You could get a hand cramp!

There’s that song, “Be careful little eyes what you see…and little hands what you do…and little ears what you hear…” Well, yeah. Be careful. It matters.

We must watch our thoughts and actions, because they actually make up who we are.

Also if you feel a specific pattern occurring in your life, or notice habitual unhelpful thoughts afflicting you, you can know for certain they are creating an actual trench in your mind. So, take it as your own “red flag”.

See if you can “get a new groove” going. Consciously fasting from technology, even for a short bit, can give your groove-producing brain a well-needed break.

My friend Ed, recommends a needed 5 minute retreat, here. Good stuff!

The expression “a one track mind” is truer than we ever believed!

Any other ideas?

How do we decide things?

funny_road_signMany of us weigh the decisions we make against the consequences that may happen. For instance, a financially desperate person might say, “I need money, but if I rob a bank, I’ll surely get caught.” A person with a more developed sense of morality may instead reason, “I need money, but that money is not mine to take.” Either way, some kind of assessment of right and wrong takes place, or at the very least pragmatics, which is the determined usefulness, or useful outcome of a particular action (like robbing a bank.)

Pragmatics gets down into the everyday choices, and can be the default setting for our choices. It’s like a common denominator. But really it’s not very good ethics that drives those kinds of decisions. Instead it is only the perceived consequences at the wheel, steering the choice. While it may seem practical to decide something based on whether it will help or hurt, or be useful or not useful, there is a glaring flaw in this method.

What is it? Simply put, we can never truly know the actual consequences of our choices, or their ramifications which lay in the future. What may seem helpful, can hurt many, instead of help. Or, sometimes certain people are helped, while others suffer greatly. History is quite full of these sorts of examples, and we continue to repeat them.

We can abandon a foundation of pragmatics, (the consequential, illogical, ad hoc reasoning method of decision making) by choosing from an altogether better starting point. God. It sounds so simple, but I will not say it is. But, what I refer to is the ultimate ideal, outside ourself–perfection. (Think: Socrates’ model)

The reference of God “himself,” and the nature and Standard of our best choices actually resides in and with God. The best values, the best and most perfect way–that is the way of God. More than that, it is how reality is grounded. God is the ultimate reality. Yes, we won’t measure up. In about two seconds we won’t, to be honest. However, this is not the reason to head for pragmatics, and assume The Good is not possible, a worthy choice, or viable for a standard–or at least the aim, of our own choices. It is the goal of each of us to decide to not choose for ourselves, or for the consequence alone, but for what is the ultimate Good.

Weigh-in with your take, or insights. I realize this particular post is a lofty one. Yes, and idealistic!

ALSO-Please help me spread the word about this website. I would love to have more regular readers. Many thanks to those who’ve read today!