2014 MARCOM trends

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For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar)  or the RSS feed (icon at the top of the page.)

See you again soon!

The Myth of Ordinary Time

photoDo you have time to read this?

That may depend on what language you speak.

Have you ever felt like when you’re creating or otherwise “in the zone” you pass into a strange pocket in the space-time continuum (or whatever) where the passage of time appears to almost be standing still. Then, when you’re jolted from your pocket, you find that time has actually moved along far faster than you would have guessed.

That is likely what it’s like (all the time) for someone living near the equator. More on that in a moment.

There’s something about relativity here and we’ll unpack it.

Consider too, the other side. Sometimes you are very conscious of time maybe because you’re in a bad meeting or you’d rather be somewhere else and the hands on the wall clock seem to barely move. That is because you are perceiving time in relation to other things and not experiencing is as it passes.

So, it seems experienced time works in an eerily timeless way (having no easily determinable passage of time), and referred to time (Ex. “That man spoke for 20 minutes.”) is a measurement or qualifier of time, but not at all a direct experience of time. It refers to only a memory of certain period, but one that was not recognized necessarily in the moments in which it truly happened. Time is marked outside of itself. So…

Time is never really ordinary.

Perception is powerful. Here’s some potent proof.

Time near the Equator:

Residents of places near the equator experience time completely differently than people who live in temperate climates. You already know this to be true.

Maybe you’ve heard of “island time”…

…if you’ve ever vacationed on a warm tropical island, things just mosey along. Maybe things will get done and maybe not. People get to things when they do, or whatever. “Hey, Relax Mon”. It can be a hassle when you’re not used to it. However, time is literally experienced differently.

It’s not the heat bringing a lack of motivation. They are used to the heat. It’s not a mere lack of a work ethic. It’s not simply enjoying the weather too much to be bothered with revving up to tackle hectic things.

It turns out that the passage of time is harder to discern because markers are missing.

Most often, for humans, change punctuates time in our awareness.

An event (accident, holiday, birth, death, full moon, dawn, solar eclipse, victory, loss, etc.), or a change in weather are the most common markers. With more changes–especially ones that involve rain and snow, brilliant leaf color changes, or a blast of Spring blooming–that means that our perception of time’s passage are further clarified. Our memories are literally shaped differently and therefore our brains are, at the cellular level, wired differently. Perception is relative. Variety, repetition, and influence change the brain’s capturing of data which determines the comprehending of time. It affects the awareness people have and the activities people undertake.

Seasons, and the things that are attached to them (growing of food, for one example) make the ability to plan more perceptible and pronounced. Need to buy wheat seed for Spring in a few months? Better save now. Plants grow all-year-round? Then, nevermind.

Residents of equatorial climates do not experience the massive change in seasons, plus they do not experience the great shortening of daylight either. For them, unless they’ve been influenced by outsiders, the passage of time happens in the present. Right now, or it’s not really real. 

For pole-dwellers (people living in the northern and southern regions of the globe) time is usually experienced two ways:

1. through remembering past events

(A locked down thing that doesn’t truly exist except in the mind)

Or

2. through planning (projecting to the future to a not yet real time and place).

Pole-dwellers spend far less time–“Zen-like”–in the here and now.

In fact, being “stayed in the present” can be discredited as somehow wasteful by those who like to plan. Interesting argument of which is wasteful, and why, right?

For pole-dwellers it’s an ironic thing too, because if your mind is not attached to the present, you essentially are not fully aware of living at all in real-time…Instead you are aware of life passing in relation to something else. Time perhaps is more like a point on a map–over there–more than an experience. Perhaps a counterfeit experience compared to the real thing or real-time? I’m not sure.

Or on the other side, near the equator, planning might seem pointless or amorphous. A sort of figment.

• Living solely in the present has disadvantages too. It comes packaged with a (undetectable) lack of impetus that can help us make all manner of changes or improvements possible. The checkpoints are missing. Our interaction with time movement is  different. It passes like “being in the zone” or perhaps like standing midstream in an ever-changing flow of water. Motion. Life is in real-time and un-captured.

• Living in the future or past (as I have been trained to do) is like staring off at fixed but ultimately untouchable points. Triangulation.

I mainly live in the “trigonometry of time”. Do you?

Certain cultures actually have no form of future tense.

(Did you absorb that?)

For them, there is no language or solid way to truly express or encapsulate something ahead of this very moment.

BOOM. That’s crazy different.

Sicilian and ancient Hebrew are just two examples.

Now brace yourself. If you haven’t guessed already…

Yes, that means anytime you hear the words “shall” or “will” in Jewish/Christian scripture you are hearing the imposition of your own cultural and linguistic bias placed onto the original text and meaning.

(Thinking of the implications could just blow your mind, right? Now, go ahead, open your Bible and find a few misleading verses and re-understand them.)

Note: New Testament Scripture was written in (ancient) Greek and does contain a future tense. It was however based on beliefs and texts of people who did not have a native reference to an equivalent future tense option nor the applied meaning future tense indicates, necessarily or at all.

Binary vs. the not yet
Often in equatorial geographic regions, there literally is no way to really say “I will work.” Instead it’s “I work.” Binary. Sometimes inflection is used to draw a sort of distinction or a qualifier, like referring to a (future) month or day. That’s a watered down communicative incident compared to the full use of future tense we take for granted in English, and the closest language to English: German.

The language difference has even been studied scientifically to see if things like breaking habits (like smoking), or the activity of saving or spending money, or gaining weight are different because of language. Click the link to see the results.

What are some of your thoughts on the passage of time, future tense, or living right now?
Whew. Ice pack for my brain, please.

IF this post was interesting, please like or share it…now. (In real time.) :)

Essay: Is Blogging like Ginsberg’s “Howl” and Nano Pop?

Screen Shot 2013-11-12 at 10.07.00 PM

 

It seems like good writing, the kind of rewrites, and reflection, and deliberation is in short supply, chiefly in the blogosphere and the slapdash sphere of most internet magazines. This post will reflect that flavor too. It will seem to you to (mostly) mirror what I am critiquing. It may seem instant or undercooked. It is caught in the vortex of the medium. I won’t pretend otherwise.

But, it’s also a start.

Blogs, we recall were so-named as a combination (or perhaps even slang) of the words Website and Log. An online record of passing thoughts captured in 1s and 0s for internet reader consumption. Outdated posts not recycled as fish wrapper but buried deep under a mountain of newer posts, like digital tels. The more content the more recognition, so say the experts. Plus, the all-important the SEO. We can’t forget that.

Or, at the very least blogs were and are a chance to make a mark on the world, or to a few friends with knowledge of your URL. Are they more than this? Are they less? (You can tell me in the comments section. I’m working the system.)

The Heights
And we have too-often elevated them to a place inappropriate. At times confusing there position–determining what is prolific to be  paramount. Though airy they shimmy under their own weight more than they don’t. But with their own magic, they may sting or bite. They may incite vibrant feuds that recall schoolyard antics–digital spilt lips. They may seem like a sand lot variety of King of the Mountain, riffing on zingers and cultural assertions. Though not long after, they reek of the “My dad can beat up your dad!” slurs. And these too gain vigor as referenced links in posts fueling more of the same. (I won’t give you links. You probably already know of some.)

Blog posts, plentiful like the sands on our cultural shore-scape have piled up like dunes but don’t seem to become a bulwark–an art form like a Pulitzer article, or piece of superb literature, or even a good film. There are some rare exceptions and there are some blog postings that somehow change lives.

More often though something vital is traded for the speed and convenience of the quick write-up. I’m stating the obvious, right?

What is it really?
Like instant coffee, the full-bodied flavor textures and aromas of this medium don’t quite work. Chronically under-brewed, the bulk of the speedily-penned internet articles too reveal not just slapped together writing but the slapped-together thinking ungirding it. We are awash in sloppiness. I don’t exclude myself either.

The passion and angst of any given post may drown out this feature and we may be convinced that we have meat to chew on, that is, until we read really good writing.

Maybe a precise poem, birthed not just from suffering or bliss or insight but from the careful gathering of words like seed beads and the arranging of them like art and embellished patterns on a long gown of societal topography.

Maybe a travel article written not for the rushed, tired, and ravenous tourist consumer, but for the person who truly wonders about other cultures and ways of being human in distant regions. A piece of craft that may include the underlying philosophies escaping the mind of a deeply thoughtful and curious person who can and does take the time. Here there is peace of a certain kind that never makes its way properly to Facebook.

Survival
Will the banter or the sarcasm of blogging (and commenting) last through the arc of observable time, at all?

Will it survive weeks, years, decades, after the refinement of reflection and chronological distance makes its way down through it like canyon whitewater? Or will blog posts be captured digital bits of immature polemics, impolitic reverie, and dated fervor of a begone time, like Allen Ginsberg ‘s once criminally obscene 1955 poem Howl reads for us now? A once-debauched and revolutionary vocalization now a kind of caricature of a ruckus time; now a relic of a frenzied, outlying beat–a strange light from a olden day.

Will blogging be frittered like a summering free-love hippie of this time in the Connection and Communication Age, rendered not in the insensate fog of drugs, but in the fever of hot blithering and the lechery of notoriety.

What will be the classic (masterly) posts of blogs from our era, if any? What will be the wheat amongst all the gusting chaff?

Where will there be instead that lasts? Perhaps commentaries well-researched and produced in a arduous string of revisions and heartache and a probing of not just of the topic by of the writer’s own inner world. Questions and ideas that could perhaps give voice to something true, useful, universal and somehow everlasting? The shoulders to stand on.

Archival
Will blog posts be like cultural postcards, the scraps from a newly-formed, digital age whose populace didn’t yet crave more than boilerplate reports and passing thoughts? Tweets like echoes of something that mattered. Facebook the endless ticker cataloguing our lives in bits and bytes.

What, if anything, in this blogosphere and this ephemeral epoch will collese and age like well-kept merlot for future readers in future times? Things truly enjoyable and worth saving? Something, say, for high school English classes to ponder 20 years removed?

The postings might go bleached like Polaroids, capturing in anemic hues a snap swatch; the evanescent blush of the solipsistic maiden: the early 2000s cultural zeitgeist.

Not Warhol’s Pop but something slimmer.

To coin a term: Nano-Pop.

# # #

I’d love your links to blog articles that you feel will not just stand the test of time, but may well be considered paragon of blog posting as a literary art form in our times. If you can find any, please put them in the comments section.

Why not get direct delivery of the next post? Click in the sidebar to be included.

Thanks for reading today.

-Lisa

Infographic: 8 Things Successful people do

Which one are you best at and which one are you worst at?
I have to admit, I’m not at all good at having no back up plan, and I see how this can undermine success. It’s hard to feel so risky, though.

8 things successful people do, and why they work

Explore more infographics like this one on the web’s largest information design community – Visually.

 

Learn Transformational Leadership Theory in 15 Seconds

Screen Shot 2013-04-30 at 8.33.53 AMI’m writing the last paper for my class in Leadership and Administration. I’m concentrating on Transformational Leadership Theory.

Here’s the crash course for you!

30 years ago Transformational Leadership got some traction and it focused on something nothing else had: Followers.

What motivates and develops Followers created a paradigm shift in Leadership Studies that continues to be researched and written about quite a bit.

(The image shows 5 factors Transformational Leaders employ.)

The 4 Main Components that define Transformational Leadership

The four key components in play[1]:

  1. Intellectual Stimulation – In Transformational Leadership the leader challenges the status quo, encourages creative solutions, and leads followers toward exploring new ways of doing things while offering new opportunities to learn and grow.
  1. Individualized Consideration – In Transformational Leadership the leader offers support and encouragement to individual followers that help to foster supportive relationships among the team, and endeavors to help followers keep the lines of communication open to more easily share ideas. There is also recognition of team members’ unique contributions.
  1. Inspirational Motivation – In Transformational Leadership the leader has a clear vision that is articulated to the followers. With this clearly articulated vision followers may share and experience similar passion and stay better motivated to see the vision through to completion.
  2. Idealized Influence – A Transformational leader serves as a role model for her followers. She exemplifies the values she hopes to engender. This builds trust and respect for the leader. (This had been called “charisma” but has grown more nuanced.)

[1] Leadership and Performance Beyond Expectations by Bernard M. Bass (1985)

The Book that started it all:

Updated and expanded in 2005