heard Archives - Page 5 of 7 - Lisa Colón DeLay

5 Questions you have to answer before you can be a success.

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing)

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues? teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

Judo Chop Your Inner ZOMBIE: 3 Ways

So, first you have to decide if you’re busy or numb.

The last post talked about that. It’s the necessary reading for this post. (Plus, there’s a hilarious Judo Chop knockout 26 second video you should see.)

Maybe you’re some of both. Read on!

Judo Chopping your inner Zombie = Judo Chopping FEAR

If you’re stuck and assuming some Zombie qualities here are 3 Ways to deal a Judo Chop blow to what’s holding you back! (btw this is the best and funniest example of how an actual Judo Chop works to knock someone out cold. It surprised me!)

1. Move from self-soothing to solutions

Example:

You want another job but as you troll around to find one at a big employment website…you find it’s complicated and tedious. All those stupid forms to fill out again and again! CURSES! You get bogged down. In a bit, you get distracted or you burnout in frustration. Time to check FACEBOOK, Intagram, or Pintrest. . . buzz—-you’re a zombie! (Can’t relate? Just think of anything else that takes a while and how you tend to get bogged down.)

Solution: Change the whole dynamic. Jump to the end.

Use a computer at a library that has a time limit. (Time limits are the death of passivity.) Make a few phone calls that close the gap between you and someone else, and see what’s available with the contacts you already have in real life. Jumping to the end usually involves direct connects. Don’t avoid it.

Find a way to jump over the lag and drag. Reach out for help. For real. JUDO CHOP the Zombie!

2. Look Harder.

Example:

You’re bouncing around on Facebook or otherwise dawdling. You feel frustrated, stuck, or disconnected and ineffectual. You see a neighbor in their yard and think something mean or critical about them. BUZZ–Zombie alert! (It’s you!)

Solution: Look harder at what’s bothering you.

When we start turning on people we are going numb, because we’re trying to anesthetize our own pain by throwing it outward. Start noticing the red flags. You’re numbing out, my friend. Get real about your pain. Take a few (literal) notes. (we’ve all heard the phrase that ‘s turned into a cliché, “Admitting it is the first step.” This is your big chance. But lots of chances will surface. Assess what you are really feeling.)

After that, refer to Step 1. Judo Chop the Zombie!

3. Put in a Gate

Example:

You’re at a stop sign and you’re thinking, “Can I make a text from here, or will it take too long?”

or Someone asks you to help on a project and you’d rather sleep, avoid them (in the first place), or find an exit.

Solution: Get your GATE on

The truth is we need boundaries. Using electric fences with barbed wire as some of us are prone to do only disconnects us and keeps us numb.

“Good fences make good neighbors” goes the adage. That doesn’t mean, build a fence to keep everyone out. It means you have neighbors and you need neighbors (some people call this community), but defined boundaries make it better for everyone.

If you have a white picket fence instead of one a federal penitentiary uses, people can see you and you can see them. Busting through in an emergent is possible or you can jump it to reach out. Picket style fences mark off where your sanctuary is and the gate you “install” determines the entry point.

It’s a balance: Don’t use high iron bars like a jailbird, but don’t expect that a boarder row of pansies will get the point across either. If you’re inundated you need a better fence, but to JUDO CHOP your inner Zombie always include a gate.

Boundaries Explained
We need to allocate time for ourselves and what’s really important. This turns out to be people and not things. Things keep us numb. People give us the connection and belonging we are craving. But it’s painful and tricky stuff to be sure. Don’t feel guilt about making boundaries: Our fences need gateways to get let certain things in at certain times.

Want a SECRET WEAPON?

Don’t JUDO CHOP your inner Zombie alone. Grab another Zombie and go for it. Jump the pen of isolation. (more on that in the next post!)

Ending numbness happens in groups. Yes, so do Zombie attacks, but in the end of a Zombie attack there are less brains to go around. So, partner, ally forces, pick someone and make efforts to be a better friend.

Don’t miss that next post! (add this blog to your RSS feed, your bookmark list, or sign up to get instant access when a post goes live. Click in the sidebar to get started.)

(gate:photo source)

(zombie: photo source)

Wet Dog Diary: Providing for the Pack

I’ll spare you a corresponding photo, but Luna, our chocolate lab, tried to bring a dead rabbit into the house.

Not long ago, just after Luna began adjusting to us and as her new family, I took her outside for her final bathroom break of the day.

She sniffed around as usual and then slowly blended into the inky night. Chocolate labs are pretty tough to spot at night, unless you catch the light reflected off the backs of their eyes. I waited. Then sensing that she might smell something and head off after it, I called to her. Nothing. Again I called and a few more times.

I heard the jingle of her collar in the weeds and then she pranced back with something furry in her mouth.

Not quite the hunter, Luna found an already killed and gutted rabbit and brought the carcass back. She wanted to bring it inside and share it. I screamed. And she seemed stunned.

“Put it down. Put it down. No, girl. Get inside.” I said.

She dropped it–mortified. Clearly she was a mix of mystified and disappointed you could just tell by her face. She sneaked inside and kept checking back to see what could be the matter. For days after we hosed down the back area where she dropped her present she would sniff and make some attempts to roll in the smell.

Gone were her chances to provide for the pack, at least in that way.

I wonder if we’re like that too sometimes. Trying to provide or contribute, thinking we’re doing a great job, and really God knows that our contributions are more like rotten carrion. It’s incomprehensible sometimes to us why somethings we’re doing won’t work, but for reasons that escape us God wants us to put down our treasured booty and come back inside.

I don’t think God wants us to give up our “doggie-like ways” or our “doggie-ness”, after all God made us people entirely on purpose. He knows we tend to get into trouble sometimes. Nevertheless some habits are important and healthy to break. And just like I started attaching Luna to her chain during outdoor pit stops maybe sometimes we have to get reigned in too.

Anabaptists leading missional change?

Chris Morton got my attention with his summary insights from the recent Missio Alliance conference.

He made 8 key observations, but this one really struck me.

6. Anabaptists
Many of those at Missio fall into what I once heard referred to as “the Hauerwas mafia.” That is, those inspired by the writing of Hauerwas, Yoder and others, to think of themselves as neo-Anabaptist. Historically, anabaptists have either been persecuted by other churches, or have disengaged from the world (Amish).

However, Anabaptism has one key tennent which is suddenly very valuable: it has never excepted the claims of Christendom, Christendom (culturally and governmentally enforced Christianity) and thinks of the church as a local, incarnational, counter society. As Christendom crumbles around North America and Western Europe, the Anabaptist tradition offers a posture for understanding the church’s place in the world.

(emphasis mine)

Loyalties

If Anabaptists have sort of weathered the storm that is Christian enmeshment in the over-influencial cultural siren of political involvement–and I think they have–we have a lot to learn from them moving forward. The Anabaptist tradition challenges us, in a most important way, to question some of our misplaced loyalties.

Issues of social justice come to the fore as well in this outlook because we begin to identify with and reach out to the people that Jesus did: the underdogs, the powerless, and those without a voice in the power games.

Is the shift obvious yet?
The U.S. cultural climate has changed drastically in the last 10 years. Is this reality evading us? It is.

Especially in Bible Belt areas that primary operate in a Christian biosphere. “Christian Land” happens in the places of profitable enterprises, power, influence, and a whole world dedicated to a kind of Christian sub-culture that, sadly, makes too little impact on the non-churched population.

Nashville comes to mind, for one. But there are plenty of less obvious locations that don’t have the sheen of Nash-Vagas. It’s the insular world (sometimes accompanied with chic hairdos and great pedicures) were folks really think their sorts of movies like Courageous deserve an Academy Award….and maybe woulda gotten one if it weren’t for them Hollywood liberals!

Yet, in most places in the U.S. the post-Christian era is here. Fully. To the unchurched, in many areas of the country, Christians and their silly churchy ways are impotent charicatures suitable for mocking. To those outside the bubble, they aren’t making a difference too much in the world, and not making progress in the spiritual depth of their own cliché either.

This means a reevaluation of what it means to be Christian and living a Kingdom life is crucial.

We need to once again ask, as we must in every generation:

• “What are our core values and mission as Kingdom people?”

• “Are our ways the upside down Kingdom ways?”

• If not, what should we learn? What is most meaningful moving forward?

The sifting begins!

Want my best guess? Millenials are the key to traction for the Kingdom now.

You can read Chris’ 7 other insights here.

Gleanings from Krasner

I got the great privilege to sit under the wise teaching of Dr Barbara Krasner yesterday. (Contextual therapy and a family systems-centered healing perspective.)

With 48 years of experience as a therapist and scholar can you imagine the depths of her knowledge and understanding? But, probably not.

Every sentence was 9 months pregnant with power and meaning. Each concept could be a textbook of its own. Wisdom. Truly.

Gleanings

One of the things that struck me was that she said the first 10 sessions of therapy is almost wasted. People come with certain expectations or barriers every time they first begin therapy, which delays healing.

• Often we simply just want the other person “fixed”.

• We are too ready and able to blame or judge, which the Dr says has zero value.

• We also hope for magic. They assume she will have powers and skills to quickly produce healing and normalcy for them.

She says that she sees her vocation not as a person who has the answers, or simple fixes, but as one can help others see resources they can use to help themselves. Resources they are unaware of or haven’t considered. Communication resources, options, starting points. She helps them look “under rocks to see what they’ve missed, to see what’s working, even if it’s the most basic thing. They may not realize that hope is a choice for them.

Communication and Transactions

Krasner says it’s important to “simultaneously translate” what a person is saying and what they are intending to say. What is heard is often misunderstood and one’s upbringing plays into how we hear others poorly.

• Understanding the context of the message and the person is critical for coming to points of healing and trust.

The biggest reason people divorce?

• They cannot disagree and still stay connected.

(This is true for other kinds of troubled relationships also.)

The most important things we can teach our children?

• Forgiveness (With grounding in loving-kindess: Hesed love.)