Tag: message

Supercharge Your Message with these 3 Secret Powers

kindness

 

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.” 

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

 

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side,  I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

 

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

 

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus,  Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

 

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

 

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

 

Tips-for-Writer-&-Creators

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

Spiritual Formation Recommendations 2013

This weekend I’m the spiritual director at the Renew & Refine Writer’s Retreat.

So many times as writers or creatives we fail to integrate Soul Care into ordinary life. This has a burnout or burn up effect. Eventually, we end up hurting not only ourselves but those close to us. Even worse we often end up damaging our ongoing work–our vocation (what we are called and gifted to do). Vocation is the very thing that makes life so meaningful and rewarding.

God’s wishes for us to be uniquely us. We have permission to work and be in a way that is life-giving to ourselves and others.

This is why a “Rule of Life” or regular rhythm of self care and God-awareness is vital. It’s not complicated but it’s so very necessary. You can just start with your calendar and clear out certain days for what you really need.

Jesus, in discipling his followers, said it this way:

Matthew 11:29

28-30 “Are you tired? Worn out? Burned out on religion? Come to me. Get away with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.” –from The Message paraphrase

Becoming a disciple refers to training–to process. The process of this life-giving training leads us to more abundant life. It’s not binary: all good or all bad. Dead end or open vista. It’s a bit of both and really a pilgrimage. Getting on with it is helped when we take up better habits that give us more breathing room and vitality, just like learning to pack a suitable backpack makes hiking and camping a better experience.

Some habits may involve integrating certain spiritual practices like morning prayer, meditating on Scripture, fellowship, unplugging from technology, or observing a sabbath rest, to name a few. Many refreshing options exist. Only by being habitual can we truly reap the benefits. Freedom can happen in a schedule crafted for breath of life. This is actually the real meaning of the word “religion”. Religion simply means “bind”…it’s the fiber or tether that helps us hold on to a sweeter and richer life. (Of course, the word has been spoiled and perverted in every which way, and some reject using outright because of all the baggage that comes along with it. Yet, in its simplest form “religion” refers to how we stay grounded and become our most fully human selves, if we don’t make our tether a noose or shackle instead!)

To be sure, this stuff of routines and habits is hard for me because I tend to do a whole bunch of things and once and push soul care to the side as “least urgent”. Too often I forget that just like I need food every day, I also need to care for my Soul (my whole integrated self).

The following are some great tools I’ve found quite helpful as spiritually enriching resources for devotional practices and learning how to have a deeper walk with God: Creator, Jesus, and Spirit.

Pick one that looks good to you, and get started.

Handbooks

Refreshing Devotionals (quick reads)

On soul Care

Regaining yourself – Prayer of the Heart

Gleanings from Krasner

Dr KrasnerI got the great privilege to sit under the wise teaching of Dr Barbara Krasner yesterday. (Contextual therapy and a family systems-centered healing perspective.)

With 48 years of experience as a therapist and scholar can you imagine the depths of her knowledge and understanding? But, probably not.

Every sentence was 9 months pregnant with power and meaning. Each concept could be a textbook of its own. Wisdom. Truly.

Gleanings

One of the things that struck me was that she said the first 10 sessions of therapy is almost wasted. People come with certain expectations or barriers every time they first begin therapy, which delays healing.

• Often we simply just want the other person “fixed”.

• We are too ready and able to blame or judge, which the Dr says has zero value.

• We also hope for magic. They assume she will have powers and skills to quickly produce healing and normalcy for them.

She says that she sees her vocation not as a person who has the answers, or simple fixes, but as one can help others see resources they can use to help themselves. Resources they are unaware of or haven’t considered. Communication resources, options, starting points. She helps them look “under rocks to see what they’ve missed, to see what’s working, even if it’s the most basic thing. They may not realize that hope is a choice for them.

Communication and Transactions

Krasner says it’s important to “simultaneously translate” what a person is saying and what they are intending to say. What is heard is often misunderstood and one’s upbringing plays into how we hear others poorly.

• Understanding the context of the message and the person is critical for coming to points of healing and trust.

The biggest reason people divorce? 

• They cannot disagree and still stay connected.

(This is true for other kinds of troubled relationships also.)

The most important things we can teach our children?

• Forgiveness (With grounding in loving-kindess: Hesed love.)

 

Being a Follower: Leonard Sweet

I’m reading Leonard Sweet’s book “I am a Follower”.

It turns leadership on its head, which feels a bit ironical to have it as a textbook this 9 weeks in my Master of Arts in Christian Leadership course. But, then again, I didn’t expect to learn leadership ordinarily. We’re working from the ground up here. We aren’t learning to be bosses, we’re learning to be like Jesus, and influence others in the fashion of God’s Kingdom, not man’s (courtesy of the Sermon on the Mount, I might add)
It’s a challenging message for us.

Here are some noteworthy bits I’ve gleaned:

1. Jesus wasn’t looking for leaders…he was looking for followers. Instead of worrying about finding and keeping followers, we follow him.

2. The seduction to apply a secular business model has infected churches but has been a remarkable failure. Spiritual depth doesn’t come from this model. (Willow Creek’s self-assessment is an honest but damning example.)

3. God’s strength is made perfect in human weakness, and this will be illogical in a worldly model. God’s power is how we do well.

4. God will prune us, for our own good, so we may be more fruitful and glorify him more.

5. Strategy and planning common in many church models today can superseded the focus on the work of the Holy Spirit.

6. There is a going myth the technology and innovation are answers to our leadership and church problems.

7. God calls us to do something bigger than ourselves.

8. The Church’s obsession with leadership reflects our cultures values which usually center in ego and self-interest.

I will follow up with more from this intriguing and entertaining book. The man does not shy away from plays on word.

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