news Archives - Page 4 of 7 - Lisa Colón DeLay

5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side, I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus, Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

Thinking Class: 1st session

(POSTER BELOW)

I look around at the wars of words, the polarizing gridlock that has shutdown the Federal government (as if that could truly happen) and listen to talking heads both liberal and non liberal spew illogical nonsense. But then I realize! Most of what I hear is illogical and most arguments are irrational.

Let me explain.

Most things people say are opinions and are therefore unreasonable (in the true sense of the word: “lacking reason”). Because opinions tend to be based on emotions or other arbitrary factors they lack logic. In two to four seconds on any cable news station you’ll hear it.

This situation becomes even more apparent as you learn Critical Thinking formally.

When I learned about critical thinking and logical fallacies in depth in graduate school, I thought, why didn’t they teach us how to think in high school or at least in liberal arts university? (I mean isn’t the whole point of education to help you to think better? Apparently not…Silly me.)

So, yes. We literally are not taught to think well. Usefully. Thoughtfully.

That’s because it turns out that teaching people how to think independently is wildly dangerous and threatening. (Crazy, right?!)

It can upset the balance of power. That means it’s considered far better to cultivate “sheep” that follow the herd directed by the powerful instead of helping people think well using critical methods. So, we have the predicament best epitomized on cable news. Screaming and hysteria and irrational arguments aplenty! The crazies are running everything it seems.

When we stop simply believing what we are told and follow a true logical format to discover main arguments or separate opinion from facts, it can cause…wait for it…thoughtful questioning. Empires have fallen for less than that!

Critical thinking is rare and utilizing it may necessitate that answers involve reason. Serious repercussions indeed!

Why would a school (or any group exerting power) purposefully put itself in a position to be knocked off its pins by newly rational thinkers? Well, they avoid that very thing. The point is to engender obedience and conformity: Teach people in a (factory-style) system that gets them to think how we want them to and agree with us, otherwise it’s anarchy, and we can’t have that!

(See why thinking well is so rare?)

Imagine: What if you think something out of sync with your club, church, political party, or social sphere? Look out. A bumper crop of fallacies will likely be lobed at you like poop grenades! You are SUPPOSED to keep in line. Gosh, duh…you are not accepted for your ability to think outside the expectations and presuppositions of your group. So, remember, if you plan to use critical thinking be prepared to be demonized.

The worst threat of all for anyone in power is to encourage independent thinking, let alone teach it. Learning logical fallacies can lead to innovation and change and much apple cart upsetting. It’s a threat to media outlets, propagandists, governments, authorities, parents, policemen, and nearly every institution.

Below is the first poster I designed to teach (critical) thinking. Stayed tuned for more coming in the next few days.

If you’d like more people to learn how to think better, pass it along.

It could help someone.

(click to enlarge)

Click here for an extensive list of fallacies.

To see the other posters I’ve done on fallacies, use the sidebar and search for “logical”

Are you Skipping “Brain Pain” but picking the Plague?

Professor Bop via Compfight

Most of us don’t realize that we spend a bunch of time avoiding a familiar “Brain Pain”.

Just below our radar, but deeply connected with our emotions is an unsettling sense that something isn’t right.

That’s because it isn’t. Though it’s a normal sensation it’s not well-received.

We order and reorder things to avoid this feeling. But, it persists. And, it’ll make us do the strangest things.

Simply put: This “brain pain” happens when we try to hold two or more conflicting ideas together.

It’s officially called cognitive dissonance.

Unidentified, you don’t like it either.

But, in fact most of life and love is full of paradox and contradictions. All the great thinkers and spiritual masters speak of it.

The big problem?

Our cognitions don’t live together in a good jive and comfortable harmony. Our ideas, beliefs, values or emotional reactions have pointy and mismatched edges and we keep wanting things to piece together nicely like a glossy jigsaw puzzle.

Instead of feeling and living with dissonance, we try to avoid it or reduce it. Anything from changing our beliefs to be in keeping with the situation (to make it bearable), to reducing our regret through irrational justification, to reaffirming our bias even if a logical reason is absent. We are very irrational creatures and the more we think we are NOT the more irrational it is.

(It’s dissonant to be a partially rational creature, see?)

In wanting everything to “make sense” we pick fiction and live by figments instead.

You do it. I do it.

What’s worse?
The social pressure to relieve this sort of brain pain will blast toward us from everywhere. Maybe nowhere more powerfully than from our leaders. People in the pulpit, or the podium, power players in the board room or on news and media outlets they let the zingers fly that force you to inconsistently choice a faulty form of consistency. On cable television and radio of all stripes it’s a full-blown-plauge.

Everyone will try to sway you to give up the dissonance and see it their way (which they call “the right way”). It makes them feel better. But, the dissonance is part of reality just like it is part of jazz music. Not every note sounds just right or fits together seamlessly. It’s off-pitch and off-tempo. It’s very hard to predict.

How tricky! How disconcerting.

It is a mark of maturity to accept that reality is chock-a-block with inconsistency and incongruence. (That’s worth reading again.)

Though it can be unnerving, an abiding peace can yet remain in what seems a spongy place. This place is a good and useful tension of balance. It’s very hard to find and even harder to keep.

So, what about you?

Think about the things that create the discomforting feeling of dissonance for you.

• What are they? (relationships, finances, politics, tragedy, redemption?) Narrow it down to one or two big ones, for now.

• Have you been dodging logic or minimizing regret for the fantasy of consonance because you want to avoid the pain (and reality) of dissonance? Let’s be honest.

What could you hold in dissonance and balance that you haven’t been?

(Thank you for reading today. I would love if if you would share this post. Also great? If you would sign up for the next post in the sidebar.)

-Lisa

Moms, Don’t Wait for the Book Deal

In a conversation I had recently with some writing friends (friends that regularly write…and all of them mothers), I realized that they all were hoping to be discovered through blogging to land the book deal they wanted. It happened to a few people and they really hoped it would happen to them. They were really trying to make it work. It was frustrating for them. Some felt jealous, some bitter, some resolved to prove they could do it.

It’s really an out-of-date idea this blog to get a book deal thing. Maybe 7-10 years out-of-date, or more…though once in a while it works.

It’s like playing Powerball. It seems like you could win big, but you never do. It’s someone else.

There is a whole industry propping up this idea of landing a book deal too. Billions and billions of dollars are wrapped up in it. There are conferences, agents, tons of ebooks, paper books, articles, and whole websites to help you do blogging and writing better and to help you get published or build your platform that will interest and convince publishers. But the actual premise of all this is like the cassette tape. It worked once, and was considered normal, but now there are better options for your talents. Ones that feel more deeply meaningful too.

David Jones via Compfight

Over the next few months, I’m going to be going in depth about how you can actually make money writing.

It’s not by freelancing,

blogging and guest blogging,

selling website ads,

getting a book deal,

or self-publishing.

What could it possibly be then?

More on that soon!

It’s also about a entire shift in what success means.
The truth about the dream? The “prize at the bottom of the box” of all that hard work isn’t the big book deal. Many with book deals will tell you the true tales of woe dealing with editors and publishers expectations, exhausting obligations, and accountants who repeatedly want you to prove you are a legit option. Then, in the end, you are left to market the whole thing yourself anyway. This doesn’t apply if you’re famous or infamous though. (Plenty of people try to drum up controversy to get noticed and it works for a few people, but it’s not a winning idea and can turn you into a bit of a monster, it seems.)

Most authors don’t sell more than 1,000 books. Most. (My agent told me that.) When then do sell any, they get about a $1 or less per copy in royalties. Some dream!

That is a terrible return on all the hard work and the time invested. The other options are better ones. The prize you thought you wanted? It doesn’t exist. Not really. That’s the secret they won’t tell you. They can’t tell you that! The industry still needs you to believe that the prize is good enough and still available. The sooner you make a new path for yourself, the better off you are.

But, that doesn’t mean your dream of success should be over and your talents unused. Not at all.

It just takes adaptation and some cleverness. I’ve been consulting folks on how to make the shift, like I did. I’m going to open up the process for you too.

A few years ago, I saw the change was just ahead. Wicked. crazy. change. I did something no one would even think of doing. I had an ace in the hole, but I let my literary agent go. I don’t like to say “fired” because he did nothing to deserve it. I told him I needed to change direction and we amiably parted ways, and we mutually ended our contract.

He’s a good agent with an incredible track record getting deals and has represented some best-selling books. He turns down most who approach him. He was really really surprised, obviously. I went on instinct. I decided to not stick with convention and the known outcomes in the “formula” to be a successful author. The machine of publishing is deteriorating leviathan. The better fit for me is picking my own path and utilizing technology. I’ll be sharing how in the next weeks and months.

I decided I wasn’t going to wait to get picked. I didn’t like the game. I decided to not be a part of a failing system that was starting to heavily rely on celebrities (all with ghostwriters btw) or gimmicks to keep their publishing houses running. I wanted OUT.

The move seemed asinine, at least on paper. (At that time three of my writing friends had tried to get this agent’s interest and got shot down, and I was letting him go? HUH? Since then loads of others have been rejected too. I had him for the taking but I said “no thank you”.) Yet, it opened me up creatively to do my best work and find my own prize, not the phantom book deal carrot held out just out of reach by a whole industry propping up the slick myth.

It really was the day I went Pro. I’ll let you in on a few secrets I learned in the next few weeks and help you find a way to come into your own creatively as you let go of the false or shoddy promise of landing a “great book deal” or signing with great agent and making it big. That is so 90s.

Don’t get me wrong, authors sometimes get signed and blogging still helps get deals…rarely. But in the end of the whole process most authors are deeply unsatisfied or underwhelmed. Not just because they reap so little, but because they have so little control in the process, the machine of it. The good news is the gatekeepers don’t hold on the power as they once did, and technology has created new doors.

The book deal that seemed so amazing? I can buy her book for $2.99 at Ollie’s Bargain Outlet just 3-6 months later. (I do it all the time.) The system is busted, but the word isn’t getting out.

Stayed tuned for more. The gloves are coming off.

Swim Record Busted by Diana Nyad, age 64

Click to go to Diana's website & blog — Click to go to Diana’s website & blog

Diana Nyad did something she couldn’t do in her twenties. She did something no man or women has ever done.

She swam over 110 miles from Cuba to Florida with no shark tank. It took 53 hours. It was her fifth try.

Dehydrated, sunburned, delirious, and swollen by many jellyfish stings, Diana walked up the beach today to a huge cheering crowd, the picture of monstrous determination and persistence.

That’s a Baby Boomer with some serious Boom, baby!

What have you done today?

Be amazing!

Here’s the news story!

Unfortunately your browser does not support IFrames.