celebrity Archives - Lisa Colón DeLay

EPS 45: Staying RELEVANT – Guest Cameron Strang

Welcome!

This episode was originally an audio and visual conversation (on Blab- Cameron’s first!) and you can view that as a REPLAY below.

Cameron Strang is the founder of Relevant magazine and Relevant media group–arguably the most influential media forces for Christians under the age of 30 in the world. This powerhouse reaches over 17 million people per month through their various media efforts of tv streaming, podcasts, books, music, magazines, and more.

How did he do it? Why? What makes it work? What’s the future for Relevant? The answers will surprise you.

Podcast: Play in new window | Download (Duration: 41:00 — 56.3MB) | Embed

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Scroll down for Show notes marked by the minute.

Related links from the episode:

• RELEVANT magazine on twitter
• Cameron Strang on Twitter

• RELEVANT Magazine website!

• The STORY of Relevant (Video)

• Reject Apathy

• Rick Warren

• Rick Warren on Twitter

SHOW NOTES
MIN 8: writing the business plan in college.

MIN 11: Target demo is a psyco graphic – average reader is 27 years old.

MIN 12: Reorganizing the company in 2012 – pruning process. Cutting 2/3 of staff and going from 750,000 thousand viewers to 17.3 million each million.

MIN 16: Working 8 years to get the 1st issue done. Doing a podcast for 10 years.

MIN 18: What’s next?

MIN 19:30: The surprising November (2015) cover about martyrdom.

MIN 20:30: Reject Apathy themes are not marketable on newsstands

MIN 22: What the name for the magazine “Relevant” means

MIN 24: When the church wanted to be relevant and changed it’s delivery method.

MIN 25:30 Social Justice issues / Reject Apathy, sustainable change and help for the poor, and how that began with Rick Warren.

MIN 30:30 Relevant.tv (since 2006). Moving past print and onto screens and living rooms,

MIN 32:00 Hillsong United

MIN 33:30 on pop music

MIN 35:30 Why they are based in Orlando

MIN 37:30 Where their readers are located and the surprising international readers

MIN 38: Will Relevant be translated into other languages an go into other countries?

VIEW THE Original LIVE conversation (replay)

10 Misconceptions Christians have about non believers-part II

SBA73 via Compfight

This is continued from this 1-5 article.

It’s REALLY helpful to read that part first for context, I assure you!

Now on to the next half:

6. Non believers live in fear and doubt.

It’s interesting that many from inside the Christian bubble will ascribe these attributes to non believers when a simple gaze across the church goers on any Sunday morning will show the very same thing to be true of Christians too. I don’t know anyone who does not live in fear and doubt at least from time-to-time. What some Christians won’t tell you is that the local pharmacists know a lot about their fear and doubt even if those in their small group aren’t privy to the matter. And some people just drink, shop, or puke their fattening meal to cope. What is more true? To be human is to fear and doubt. We may call it worry or concern, or a prayer request, but it’s there for Christians and non believers alike.

7. Non believers are afraid of death.

Some are not. Some Christians are not. Not everyone braves their impending physical demise well. This is not so strange, because imagining not needing or using your body anymore is really odd. Really really odd.

Even a Christian who will tell you they know for absolute sure that they will be in heaven with Jesus at the moment of death, as you probe them further and they get into specifics their ideas about all that there is a shift. Either they will often become full of fantasy (sourced in the poetic and figurative descriptions of the afterlife from the Bible which they have illogically decided to take literally [sic.] Pearly gates, streets of gold, or Jesus riding a gigantic purple horse) or that may dissolve into what becomes rather unsettling admission of mystery. Can you really know the particulars? Of course not.

It’s thoughtful to be challenged by the unknown–which is what death is. It’s important to come to your end of surety. It keeps us humble and growing. For everyone, that portion of life and death is a matter of faith, no matter what we believe will happen once our heart stops and we will soon be lowered underground. It is creepy because we are used to being alive, breathing and such. We hate it when others we love die, and leave us, and the whole thing is strange, if we are going to be honest. But, are we?

8. When they behave properly, non believers unconsciously borrow ethics from Christians.

Oaky, on this one, perhaps I’ll say “Yes and No”. In the U.S. the influence of Christianity in our common society is thick and unavoidable. Yet, unbeknownst to Christians, behaviors we (Christians) consider good Christian values and ethics are also part of a meta ethic known the world over and through the whole span of human history. (Following through and getting it right is a whole different business, of course.) This meta-ethic, which many secular anthropologists downplay, or quickly chalk up to darwinian processes, (ad hoc mind you) actually seem to point toward the transcendent. The philosophers get into this quite a bit. So, the part of us that is involved with consciousness is ever-present and point to a place off our seen “map” if you will. Call it the “Devine Spark”, “God”, Yahweh, the Universe (if something impersonal could somehow also be personal, by whatever), the “higher self” (a la Alcoholics Anonymous), or what-have-you…we are essentially speaking of the same big thing… that incidentally is no thing. The Other, the great I AM, the life force, and really when we split hair on that big point, we miss the forrest for the trees.

9. Non believers discredit the unseen world.

This is hardly ever true. Yes, there are a few full blown materialists, but like the unicorn, they are rarely seen and then, only for a few fleeting moments in the perfect circumstances like when painted on velvet or when Harry Potter is nearby.

The desire to discover the mysteries of life are ever-present. Media is a great barometer for this. For instance, witness the many horror genre movies (ghosts, zombies, paranormal stuff, aliens, etc) and all the tv shows groping for answers from the spooky and paranormal night-vision scenes from the many television shows on cable, to the mediums, psychics, and spiritual celebrity gurus and even mega-church personalities (Yes. I’m including everyone from Joel Osteen, (Joyce) Myers, Oprah, Deepak Chopra, and Rick Warren, to Billy Graham, and the Dali Lama). Our gurus and guides are plentiful and that’s because the demand for them is so high. Plus, the prophecy folks of all stripes continue their empires as the masses feeling around in the murkiness for answers.

10. Non believers are going to hell one day.

Okay, this is the one that may get me the hate mail. Just hang on! The reason that this is a misconception is because we can’t know how Grace will or won’t affect a person once they die. We trust in Grace. In the idea of it existing; in the Being that doles it. Can we know another person’s heart that well? I doubt it when our own heart is so unfathomable and fickle for us. Grace is big. As big as you think it is, you are wrong. It’s bigger. I’m always wrong about grace because I cannot fathom it for too long.

Thank you for joining me. If this article made you think, please share it with someone.

Sign up for the next article? I can’t tell you what it’ll be but I think you’ll like it.

Swim Record Busted by Diana Nyad, age 64

Click to go to Diana's website & blog — Click to go to Diana’s website & blog

Diana Nyad did something she couldn’t do in her twenties. She did something no man or women has ever done.

She swam over 110 miles from Cuba to Florida with no shark tank. It took 53 hours. It was her fifth try.

Dehydrated, sunburned, delirious, and swollen by many jellyfish stings, Diana walked up the beach today to a huge cheering crowd, the picture of monstrous determination and persistence.

That’s a Baby Boomer with some serious Boom, baby!

What have you done today?

Be amazing!

Here’s the news story!

Unfortunately your browser does not support IFrames.

5 Questions you have to answer before you can be a success.

Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing)

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues? teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

3 Rough Patches on the Way to Success (Henri Nouwen)

Some quick Housekeeping:
This year I won’t be posting 3-4 times per week, most of the time.

Since February 2009 I written 815 posts. I’ve put in the time. (Before that I had a Blogger blog (several actually), and a before that I had a Xanga blog (remember them?), and before that in 2004 or so, I sent weekly email articles to about 200 people, when word “blog” hadn’t made it to the vernacular. It adds up to thousands of articles.)

Plus, I’m at a season where my posts should be fewer. All this makes email delivery or a RSS feed situation optimal, because when I do post, I’ll have landed on some cool things I simply must write about. So, fill out the Feedburner button fields in the right column, and never miss a beat.

3 Rough Patches on the Way to Success (courtesy of Henri Nouwen)

As promised back in November, I’m sharing some of the gleanings from my required course work reading. The first book is a short, sweet work chock-a-blocked with wisdom by the beloved Henri Nouwen.

In the Name of Jesus: Reflections on Christian Leadership (Click title for book info. Bonus: It costs just a few bucks. ) In this book Nouwen makes short work tackling common 3 pitfalls we routinely encounter.

The title is a misappropriation because his advice is so helpful for anyone “on a quest” or trying to make their way. Be it an artist, blogger, writer, or just about anyone following a dream will encounter the very same issues Nouwen covers as he targets “leaders”.

He uses his own life and success in academics and leadership as the impetus and a background of practical knowledge and captures crucial insights on the things that most often beset us.

Nouwen was a revered scholar and professor at Yale, Harvard and other impressive-sounding places. Though everyone was telling Nouwen he was doing well, he noticed something deep down. Something just wasn’t right. Then, he realized his success was actually putting his own soul in danger.

“I was living in a very dark place and the term “burnout” was a convenient psychological translation for a spiritual death.”

I’ve been there! Have you?

He came to a point of spiritual dryness and removed himself from the life he knew as a talented academic and choose instead to live with, care for, and minister to the severely mentally disabled. He covers this quite briefly in the book. (In other books he mentions just how nuts people thought he was for the decision.)

What came from that choice is arguably his most memorable and lasting work. A host of profound and transformative pieces. To many some are bona fide Christian Devotional Classics.
To handle the topic of Christian Leadership (which I’ve mentioned may be cast more widely for many of us as success), Nouwen describes the particulars of Jesus as he was tempted in the desert. The lures and trappings of leadership (read: success) typical in this world are cast in sharp relief with the divine call of Christlikeness in one’s life.

It is a striking model for Christians to follow. Jesus was tempted to abandon his Kingdom mission in favor of acquiescing to the temptations offered up by Satan who promised success in the course and manner of this world.

Nouwen also riffs off intimate conversations Jesus has with Peter. They involve calling, leadership, vocation, and Jesus-style success. The heart of these exchanges give us insights to our own path to success and finding our purpose or way in the world.

The three temptations are labeled by Nouwen as the lures to be relevant (necessary, a cure for the world), spectacular (popular, skilled, apt), and powerful (influential or in charge).

Have you ever wanted those things as you reach for your dreams? (Who hasn’t, right?)
Jesus’ response and subsequent choices are worth noting. Not only that, they bring solace for the journey.

The temptations experienced by Christ are shown as the archetype for the human experience in the realm of success (and any sort of leadership). The three kernels of wisdom include–

**1. being prayerful instead of craving relevance**

**2. serving rather than desiring popularity found** through skills and competencies

**3. being led rather than focusing on power (leading/influencing)**

It’s all very counter-cultural.

Nouwen lays out concise and clear arguments for these three and also includes which spiritual disciplines make the Kingdom way plausible (think of discipline here as “training” or “taking your vitamins”).

In a time were celebrity and influence (and even infamy) is the jackpot, just as much in Christian spheres as in secular ones, Nouwen speaks with a fresh and prophetic voice of wisdom that brings us to a path of peace.

In our strivings it’s easy to miss the presence of God, and even the mission of the Kingdom. It’s a quick trip to succumbing to temptations common to humans and not being people of Christlikeness. This book soothes the soul.

# # #

If you’re interested in delving further into spiritual formation, creativity, and learning for a full year, the private online community/learning group called The Cadre is forming right now. (100% free, and I’m not selling anything.) It starts February (2013), and there are about 8 spots open. Click “The Cadre” at the top of the page to learn more, or contact me.

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(photo source: http://evolvenetwork.com.au/wordpress/index.php/5-steps-to-bring-success-into-your-life/)