What is Content Marketing? (A New Go-To Guide)

GOTOmarketing

 

I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.

Plus…

Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and  reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide. 

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

Decoding (Canine) Body Language with Funny Dog Drawings

dog-language-boogie-boston-terrier

Don’t you just love that great illustration by Lili Chin to help decode your dog’s attempts to communicate?

(This is a creative commons work. Be sure to check out Lili’s site! She deserves the recognition.)

Did any of them surprise you?

One of them really did for me.

All this time I thought my chocolate lab, Luna was giving me the cold shoulder (by sitting with her back to me)… she was actually giving me respect and trust.

(I feel like such a jerk about it now because sometimes I would mention it to her (disparagingly) and tell her that I felt sort of offended. Sweetheart that she is, she never seemed to hold it against me.)

 

Here’s a never-before-made-public excerpt from the book Luna helped inspire!

 

People who love and prefer cats, “cat people”, will tell you that cats are superior to dogs because they can take care of themselves. Cat people may flaunt the fact that felines don’t have some inferior gene that forces them to depend on others.
The sort of separation antics and hysterics don’t seem to happen to cats like they do with dogs. A cat may greet you, but it will hardly hang on your every word. Instead of nervously crying at the window like a dog does, a cat will get even. And it won’t get even because you left, but because you have overstepped your bounds.
It will pee on your pillow, for instance. It’ll turn on you in an instant with claws and teeth as you pet it. It will serve revenge ice cold.
“Dog people” prefer to be a dog’s reason for living rather than being a cat’s loyal subject. The biggest bruise to the human psyche comes from this situation: For the privilege of being a feline’s vassal it will tolerate you. 

Have you read the short book I wrote with Doug Jackson called “Dog in the Gap”?

There are 11 stories, tons of great photos, and a bunch of funny extras!

It is available on Kindle only. Installing the Kindle Reader App for your computer or smartphone is free. 

 

 

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Update on the Time Machine

 

 

 

 

Interested in Time Travelers Mints?
CLICK HERE.antiueweather

 

Time to give you a tiny glimpse of what’s going on behind the scenes. (an update)

I’m building a time travel machine, as some of you know.

Well, sort of. That sounds really grand to say “I’m building a time machine”. It seems like it should involve a Delorean. It doesn’t. That’s just the movies. Real time travel is painstaking and boring hard work, like everything else that is a meaningful project.

OFFICIAL UPDATE:
So far, in the initial first tests the “machine” takes you back in time to a beautiful day or forward in time to a day with very poor weather. You can’t pick the day.
I was surprised and, to be honest, disappointed by that bit. I’m a novice at this stuff (obviously) and I got more than a few of my calculations and instrumentation configurations dead wrong. Correcting it completely could take nuclear power, and I just don’t have the resources for that…yet.
I’ve had to become more resourceful.

(This is another reason why my jetpack work got sidetracked in late summer. Shortly after learning to weld a mishap with a grey squirrel, a metal harshness and headset, and a PVC cannon style concept went awry, I settled in for a long, but probably safer, haul with short interval time traveling work and animals without bushy tails.

But, back to the weather travel.
Yes, I was hoping for a time machine in the strict sense, but maybe this glitch has happened for a reason. I do prefer late Spring to November weather. I’m still working on it and I have several other prototypes in the works too of varying sizes and capacities. All of it is in the very early stages.

Let me be clear:
I don’t have all the kinks worked out
, and I haven’t actually traveled in time, personally, because I’ve been too frightening of being caught in bad weather with no chance of escape back to my own time, or of being stuck in the past on a gorgeous day. Never returning to family and friends isn’t something I’m up for, even on a good day.

I’ve been able to visually see and document what is happening through the power of properly placed technology (sort of like a periscope and a camera thing with some twisty bread ties and hot mess of petroleum jelly), but I haven’t made any trips yet myself. It’s risky, so I’m sure you understand.

Early RESULTS:
The test data seems to indicate that time travel occurred for about 11 seconds, until it didn’t.

Now before you are tempted to mock me because that is a rather meager number, I’ll remind you that the Wright Brothers only flew off the ground in the skeletal airplane-tpye contraption for just 11 seconds and everyone thought it was a very big deal.

Besides, I don’t want to get caught up in the hubris of mentioning statistics or worse: starting to show off, and besting myself as my own worst enemy. (For instance, listing the seconds as they increase during each trial, when they happen to. This could easily lead to emotional elation followed by terrible despair–the ruin of many creative people. Also I don’t want to shift my thinking to inadvertently assume I’m doing all of this just for your approval, and it could come to that.)

 

Again, it’s still early into the project.

The point is to stay focused and refine the instruments the best I can.

I’m documenting all the stories of my work, travels (or near-travels), and mishaps, and I’ll be sharing them with you in a collection in a few months (via a Kindle Book). God willing and if I don’t blow up…

or change my mind.

Now for the best part.
I’m synchronously building a few contraptions –one-off pieces– and other related ephemera for your own adventures, your personal collection of unusual things, or conversational props you can take out at cocktail parties. There will be a Kickstarter campaign to dole those out. More on that in time, so to speak. I’d like to see if it works out first in the future before I actually do it. But, if I can’t lengthen the traveling to a few months into the future to know, this will not be possible. Presently, that sort of result is “iffy” at best. I may just risk it anyhow. Clearly, I’m debating it with myself.

FOR FURTHER UPDATES
Tweets and reports to Facebook will be sent out from time-to-time using the hashtag #weathertravel.

If you want to keep up with the project or view the occasional pictures, see the occasional video, or learn when the items will be up for grabs search that hashtag. [Also my email list will get updates, so that’s another option, if you’d like to sign up in the side bar.] Many of the items will also come with their backstory included and written out for your amusement and records in short form. It will also include any usual related situations associated with it. There’s one about a prairie dog and a whiskey flask, for instance.

Another particular item is a ring device. It looks like jewelry but it is a non lethal (I think) mini travel device. I hope to get a photo up of it soon once it’s ready. It’s not as powerful as the bigger pieces, as you might imagine, but I think you’ll like it.

Evangelized by a Rat Terrier: Communicating Faith with a Bared Belly

Today is Halloween and this book is a murder, thriller, in the religious dramatic fiction….hum.

Spook-tacular!

erin

Today’s post is part of  a blog tour Erin McCole-Cupp!

Erin is a talent writer and a helpful friend of mine. I got a copy of her new book that has done amazingly well on Amazon!
I was thrown back to the 80s—like in a totally awesome way.
(ya catch that!)
She’s stopping by today on her interweb book tour with a great story about her doggie superstar Sigma and a bit about her new book.
Now–Enter, Erin…

Thanks for hosting me, Lisa!  See, dear reader, Lisa and I go way back—way back to the 1990s, when the internet was something viewed on a black screen in tiny pinpoints of green light.  Lisa knew me through my first conversion, the one where I became a Christian, but I’m not sure she knows about my second, far more recent conversion:  that from cat person to dog person—and more specifically to a small dog person.

In Lisa’s latest (and wonderful) book Dog in the Gap, she wrote a chapter called “Taming,” in which she discusses how we humans are tamed by dogs. She writes that the mutual process of caring and being cared for by a dog, “…can, if we let it, carry over into our other relationships–this sacred act of taming each other.  Instead of tolerating each other, we go further in.”

 

I experienced this, more specifically what Lisa identifies in that same chapter as “mutuality,” starting this past Spring.  We were thinking about getting a second cat…

nastycat

…because this one doesn’t like us.

 

When we arrived at the local shelter, we were shocked to find their cat residence virtually empty.  Apparently we’d arrived before the bumper crop of abandoned kittens was due.

 

“Well, let’s go say ‘hi’ to the dogs,” my husband said.  We went through the kennel and one of the residents made our youngest stop in her tracks.  She pointed and shrieked with delight.

 

“Tiny dog!  Tiny dog!”

 

Ugh.  I’d always called small dogs “hors d’oeuvres” or “light snacks,” good for nothing but barking at all hours.  And who on earth would want a tiny ball of noise called a rat terrier?  No. Thank.  You.  Still, for the sake of the kids, I gave in to a “visit” with the little guy, assuming he’d annoy them so much that they’d see some sense and we’d come back in a few weeks for our kitten.

 

When the shelter volunteer brought him in to us she warned, “Now don’t expect too much, because he’s pretty shy and takes a long time to warm up to–“

 

The little blur dashed in, threw himself down in front of us all, belly up for scratching.  His tongue lolled out.  He was smiling.

 

“—new people,” the worker finished.  “Wow!  Look at that!”

 

We did not choose Sigma.  Sigma chose us.

sigma

 

What did he do next that won me over?  Funny enough, it was the barking.  He barks less than I expected a little dog to bark, but when he does bark, it’s because he is trying to protect our pack.  Stranger at the door?  Get away!    Stranger approaching while the kids walk him?  Stay back!   Is a friend yelling near me, his Mommy?  Yowwowwowwowwow! You’re not allowed to bark at her! Rat terriers are known for being wary of strangers and protective of their territory.  We belong to him.

 

The most precious example of this I can give is the time a relative stranger accidentally tripped over my middle child’s feet.  Before he could apologize, Sigma jumped up, tapped the guy’s shins with both front paws, and gave a low warning bark.  Do not hurt her!  She is under my protection! 

 

As I apologized, the perceived “offender” said, “Don’t apologize.  That’s the kind of dog you want taking care of your kids.”

 

I’ve had a dog before.  I’ve never before had a dog who would clearly give his life for mine and my family’s.  I’ve read about heroic dogs before, but part of me always thought those were melodramatic stories made up to fill dead air on morning radio shows.  Now that I’ve seen the active loyalty of a dog, I can believe that those stories are real.  Siggie believes that we are worth heroic effort.

 

Sigma chose us.  We belong to him.  He believes we are worth heroic effort.  If “evangelization” means at its root “to bring a message,” Sigma has done just that.  He won me over specifically, not because of anything he demanded of me but because of my value to him, just as I am.  He was the first pet with which (with whom?  hm) I’ve experienced the “mutuality” that Lisa talks about in Dog in the Gap.  Yes, we feed him, walk him, rub his belly, anoint him with flea and tick preventative, and throw tennis balls around for him.  But he does for us, too.

 

I don’t know about you, but when I think of “evangelist,” someone on a stage comes to mind.  Someone with a podium and a microphone, slathering at the mouth with the Fire of the Spirit, hair gone wild with all the thrashing about he’s done, all in the name of igniting in his listeners the furious love of Christ.  Cerebrally, I know that’s not the only way to share the faith, but my tiny human brain didn’t have room for any more concrete image… until a “Tiny dog!  Tiny dog!” came into my family and made us a pack.  Our “Siggie Baby” is not powerful or smart or eloquent.  His evangelization of me was never about him; it was about showing me what I was worth to him.

 

That’s such a small way of reaching out, but it’s a genuine way that you don’t need a degree or an agent or a microphone to share.  We can—no, we must show others that someone on earth thinks they are worth choosing, worth claiming in love, and worth heroic effort.  Wouldn’t that be a wonderful, charming way to entice others into seeing that the Body of Christ is a pack worth joining?  After all, don’t we Christians occasionally find ourselves perceived as slobbery, barking hors d’oeuvres?

 

So how do you dash out of your shelter and show others the vulnerable, bared-belly love of Christ?  Lisa and I tend to bare the bellies of our imaginations:  we write, thus inviting you into the very brains and hearts where we (try, at least) to make a home for Him.  I took particular delight in writing the character Cate Whelihan in Don’t You Forget About Me specifically because she espouses so many things that I think are, well, not so good for us.

dyfam

 

I love Cate because she’s part of my pack, and, just like so many real humans I love just because they’re loveable, not because they agree with me.

 

I know I need to do that more in my real life, outside of my head.  I need to show, not tell, the people I love that I choose them, that they are part of my pack, and that they are worth heroic effort.  If the Son of God can do that for me—for every single one of us—and I’m supposed to be following Him, then I kinda don’t have an excuse to keep it in all my head anymore.

 

Do you?

# # #

Thanks, Erin!
If you are interested in the book, and gosh, you should be! Purchasing info is here.  The Kindle edition is available now.  The paperback will be available on November 1st (2013).
 
There’s also a Goodreads giveaway running now through November 15, so you can enter to win a paperback of Don’t You Forget About Me at this link.  

OFFICIALLY LAUNCHED! “Dog in the Gap” book

the Wait is Over!

You can  buy the book! (and it’s cheap too)

Here’s the BONUS EDITION (It contains TWICE the awesomeness. For Super fans or underdogs only!)

Doug and I thank you.

Please remember that purchases will also benefit 2 non-profit organizations that care for dogs in need.

Don’t have a Kindle? No problem. If you are reading this, you’ll be able to read the book too. Download the Kindle App for free herehttp://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000493771

 

BONUS EDITION

Or learn more at the splash page where you can read reviews and get the…um scoop. (Not THAT kind of scoop)