Are you using a GPS? (advice to communicators and startups)

We tend to think that we operate out of our values as if it’s like a default setting on a washing machine.

 

The truth is, at best, we are consistent at that stuff only sometimes. Not because we are horrid cads, but because we get busy.

If you are a person of faith or want to live from a set of important values, you can’t take this modus operandi for granted.

You have to do some groundwork. (I’ll get to specifics in a moment.)

First, the short story of Jackie will help us out.

taxes

Jackie is tax consultant. She had worked for a national brand firm in town and was striking it out on her own–almost by accident and not all at once.

It started when she kept noticing that some of her friends and family members didn’t know what they were doing. In a panic, usually at the end of March, they started asking her for help. Most of them didn’t know enough to get the best refund, and she heated the idea of that.

She picked up some side work, and within two tax seasons she had herself completely booked at tax time. About 20% of those clients needed accounting help throughout the year for their small business. She also found a few non profits clients too. She really needed help by the third year and had left her other job by then.

Like you would expect, she hired help and plunged into her work.

I didn’t put too much weight into the particulars of hiring. I was so busy with the details of getting the work done. So, the most important thing got steamrolled by the urgency of my work.

Things started going badly.

Out of the 3 part-time workers, only one of them actually had the same values as she did. She realized this too late and it created friction and a tense working environment. One person left and started bad-mouthing her in her small town. The other position seemed like a revolving door of employee turnover. She almost quit the whole thing. It was keeping her up a lot at night.

Jackie didn’t have Human Resources Training or organizational management training. She just had a bunch of work and she was good at those skills. She needed to clone herself.

It didn’t come to that, of course.

Fortunately, a mentor gave her some great advice. She said,

Back up a bit. Sit down and put your most important values and business aims down with ink on paper. It’ll work like a compass or GSP. It will help with both the route and destination.

It worked. Her commitment statements guided all her business decisions after that. Hiring, training, working with clients, getting new clients, and getting her little company running smoothly needed that solid foundation.

It’s a great lesson. If you aren’t using a GPS you’re going to get lost.

Before you take on side work. Before you hire someone. And most importantly, before you get busy, do the ground work so that your priorities and core guiding principles are something that flow out and throughout all your interactions, not get tacked on afterword.

If you value honesty, joy, compassion, and persistence, for instance, make them the anchor for all the skills you execute and all the projects you take on.

Have you initiated your GPS? Do you have your guiding principles on paper and operate from them?

I hope that was helpful.
Do you know someone who might need this advice?

Please share!

Supercharge Your Message with these 3 Secret Powers

kindness

 

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.” 

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

 

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side,  I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

 

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

 

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus,  Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

 

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

 

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

 

Tips-for-Writer-&-Creators

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

Update on the Time Machine

 

 

 

 

Interested in Time Travelers Mints?
CLICK HERE.antiueweather

 

Time to give you a tiny glimpse of what’s going on behind the scenes. (an update)

I’m building a time travel machine, as some of you know.

Well, sort of. That sounds really grand to say “I’m building a time machine”. It seems like it should involve a Delorean. It doesn’t. That’s just the movies. Real time travel is painstaking and boring hard work, like everything else that is a meaningful project.

OFFICIAL UPDATE:
So far, in the initial first tests the “machine” takes you back in time to a beautiful day or forward in time to a day with very poor weather. You can’t pick the day.
I was surprised and, to be honest, disappointed by that bit. I’m a novice at this stuff (obviously) and I got more than a few of my calculations and instrumentation configurations dead wrong. Correcting it completely could take nuclear power, and I just don’t have the resources for that…yet.
I’ve had to become more resourceful.

(This is another reason why my jetpack work got sidetracked in late summer. Shortly after learning to weld a mishap with a grey squirrel, a metal harshness and headset, and a PVC cannon style concept went awry, I settled in for a long, but probably safer, haul with short interval time traveling work and animals without bushy tails.

But, back to the weather travel.
Yes, I was hoping for a time machine in the strict sense, but maybe this glitch has happened for a reason. I do prefer late Spring to November weather. I’m still working on it and I have several other prototypes in the works too of varying sizes and capacities. All of it is in the very early stages.

Let me be clear:
I don’t have all the kinks worked out
, and I haven’t actually traveled in time, personally, because I’ve been too frightening of being caught in bad weather with no chance of escape back to my own time, or of being stuck in the past on a gorgeous day. Never returning to family and friends isn’t something I’m up for, even on a good day.

I’ve been able to visually see and document what is happening through the power of properly placed technology (sort of like a periscope and a camera thing with some twisty bread ties and hot mess of petroleum jelly), but I haven’t made any trips yet myself. It’s risky, so I’m sure you understand.

Early RESULTS:
The test data seems to indicate that time travel occurred for about 11 seconds, until it didn’t.

Now before you are tempted to mock me because that is a rather meager number, I’ll remind you that the Wright Brothers only flew off the ground in the skeletal airplane-tpye contraption for just 11 seconds and everyone thought it was a very big deal.

Besides, I don’t want to get caught up in the hubris of mentioning statistics or worse: starting to show off, and besting myself as my own worst enemy. (For instance, listing the seconds as they increase during each trial, when they happen to. This could easily lead to emotional elation followed by terrible despair–the ruin of many creative people. Also I don’t want to shift my thinking to inadvertently assume I’m doing all of this just for your approval, and it could come to that.)

 

Again, it’s still early into the project.

The point is to stay focused and refine the instruments the best I can.

I’m documenting all the stories of my work, travels (or near-travels), and mishaps, and I’ll be sharing them with you in a collection in a few months (via a Kindle Book). God willing and if I don’t blow up…

or change my mind.

Now for the best part.
I’m synchronously building a few contraptions –one-off pieces– and other related ephemera for your own adventures, your personal collection of unusual things, or conversational props you can take out at cocktail parties. There will be a Kickstarter campaign to dole those out. More on that in time, so to speak. I’d like to see if it works out first in the future before I actually do it. But, if I can’t lengthen the traveling to a few months into the future to know, this will not be possible. Presently, that sort of result is “iffy” at best. I may just risk it anyhow. Clearly, I’m debating it with myself.

FOR FURTHER UPDATES
Tweets and reports to Facebook will be sent out from time-to-time using the hashtag #weathertravel.

If you want to keep up with the project or view the occasional pictures, see the occasional video, or learn when the items will be up for grabs search that hashtag. [Also my email list will get updates, so that’s another option, if you’d like to sign up in the side bar.] Many of the items will also come with their backstory included and written out for your amusement and records in short form. It will also include any usual related situations associated with it. There’s one about a prairie dog and a whiskey flask, for instance.

Another particular item is a ring device. It looks like jewelry but it is a non lethal (I think) mini travel device. I hope to get a photo up of it soon once it’s ready. It’s not as powerful as the bigger pieces, as you might imagine, but I think you’ll like it.

Essay: Is Blogging like Ginsberg’s “Howl” and Nano Pop?

Screen Shot 2013-11-12 at 10.07.00 PM

 

It seems like good writing, the kind of rewrites, and reflection, and deliberation is in short supply, chiefly in the blogosphere and the slapdash sphere of most internet magazines. This post will reflect that flavor too. It will seem to you to (mostly) mirror what I am critiquing. It may seem instant or undercooked. It is caught in the vortex of the medium. I won’t pretend otherwise.

But, it’s also a start.

Blogs, we recall were so-named as a combination (or perhaps even slang) of the words Website and Log. An online record of passing thoughts captured in 1s and 0s for internet reader consumption. Outdated posts not recycled as fish wrapper but buried deep under a mountain of newer posts, like digital tels. The more content the more recognition, so say the experts. Plus, the all-important the SEO. We can’t forget that.

Or, at the very least blogs were and are a chance to make a mark on the world, or to a few friends with knowledge of your URL. Are they more than this? Are they less? (You can tell me in the comments section. I’m working the system.)

The Heights
And we have too-often elevated them to a place inappropriate. At times confusing there position–determining what is prolific to be  paramount. Though airy they shimmy under their own weight more than they don’t. But with their own magic, they may sting or bite. They may incite vibrant feuds that recall schoolyard antics–digital spilt lips. They may seem like a sand lot variety of King of the Mountain, riffing on zingers and cultural assertions. Though not long after, they reek of the “My dad can beat up your dad!” slurs. And these too gain vigor as referenced links in posts fueling more of the same. (I won’t give you links. You probably already know of some.)

Blog posts, plentiful like the sands on our cultural shore-scape have piled up like dunes but don’t seem to become a bulwark–an art form like a Pulitzer article, or piece of superb literature, or even a good film. There are some rare exceptions and there are some blog postings that somehow change lives.

More often though something vital is traded for the speed and convenience of the quick write-up. I’m stating the obvious, right?

What is it really?
Like instant coffee, the full-bodied flavor textures and aromas of this medium don’t quite work. Chronically under-brewed, the bulk of the speedily-penned internet articles too reveal not just slapped together writing but the slapped-together thinking ungirding it. We are awash in sloppiness. I don’t exclude myself either.

The passion and angst of any given post may drown out this feature and we may be convinced that we have meat to chew on, that is, until we read really good writing.

Maybe a precise poem, birthed not just from suffering or bliss or insight but from the careful gathering of words like seed beads and the arranging of them like art and embellished patterns on a long gown of societal topography.

Maybe a travel article written not for the rushed, tired, and ravenous tourist consumer, but for the person who truly wonders about other cultures and ways of being human in distant regions. A piece of craft that may include the underlying philosophies escaping the mind of a deeply thoughtful and curious person who can and does take the time. Here there is peace of a certain kind that never makes its way properly to Facebook.

Survival
Will the banter or the sarcasm of blogging (and commenting) last through the arc of observable time, at all?

Will it survive weeks, years, decades, after the refinement of reflection and chronological distance makes its way down through it like canyon whitewater? Or will blog posts be captured digital bits of immature polemics, impolitic reverie, and dated fervor of a begone time, like Allen Ginsberg ‘s once criminally obscene 1955 poem Howl reads for us now? A once-debauched and revolutionary vocalization now a kind of caricature of a ruckus time; now a relic of a frenzied, outlying beat–a strange light from a olden day.

Will blogging be frittered like a summering free-love hippie of this time in the Connection and Communication Age, rendered not in the insensate fog of drugs, but in the fever of hot blithering and the lechery of notoriety.

What will be the classic (masterly) posts of blogs from our era, if any? What will be the wheat amongst all the gusting chaff?

Where will there be instead that lasts? Perhaps commentaries well-researched and produced in a arduous string of revisions and heartache and a probing of not just of the topic by of the writer’s own inner world. Questions and ideas that could perhaps give voice to something true, useful, universal and somehow everlasting? The shoulders to stand on.

Archival
Will blog posts be like cultural postcards, the scraps from a newly-formed, digital age whose populace didn’t yet crave more than boilerplate reports and passing thoughts? Tweets like echoes of something that mattered. Facebook the endless ticker cataloguing our lives in bits and bytes.

What, if anything, in this blogosphere and this ephemeral epoch will collese and age like well-kept merlot for future readers in future times? Things truly enjoyable and worth saving? Something, say, for high school English classes to ponder 20 years removed?

The postings might go bleached like Polaroids, capturing in anemic hues a snap swatch; the evanescent blush of the solipsistic maiden: the early 2000s cultural zeitgeist.

Not Warhol’s Pop but something slimmer.

To coin a term: Nano-Pop.

# # #

I’d love your links to blog articles that you feel will not just stand the test of time, but may well be considered paragon of blog posting as a literary art form in our times. If you can find any, please put them in the comments section.

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Thanks for reading today.

-Lisa