Supercharge Your Message with these 3 Secret Powers

kindness

 

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.” 

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

How New Advancements in Neurology are Changing our Minds

Annotated Sagittal ATECO MR Venogram

Reigh LeBlanc via Compfight

New 3D brain scan technology has changed even recently-held theories about how the brain works.

On the positive side, many brain injuries, learning disabilities, paralysis from strokes, mental disorders and addictions can now be treated with targeted exercises that cause brain re-mapping. The subsequent brain scans evidence the improvement.

Also proven: Things like prayer and meditation are verifiably shown to improve not only health and well-being but to alter brain mapping not just down to the cellular level but to the level of DNA itself.

The area of study is termed neuroplasticity.

Even into very old age, the brain now shows us its ability to continually adapt to the environment, and improve depending on how it’s utilized. Certain thoughts alter us. The proof is empirical.

On the negative side certain things the brain engages in make future change very difficult because chemical changes from events can permanently alter the brain’s structure. Nevertheless, the idea that the brain works like a computer or that it “hardens” like wet cement at around age 6 have been debunked.

Of course most of us already knew at some level. In spiritual formation we study this historically as well. The anecdotal evidence has always been there.

Proverbs 23:7a “For as a man thinketh in his heart [mind+will], so he is.”

In his book, Dr Norman Doidge gives us many case studies that appear simply miraculous at first blush. It’s worth the read.

• An eye surgeon paralyzed by a catastrophic stroke is give a rehabilitative treatment that allowed him to be a successful surgeon again.

• People born with congenital blindness are able to re-map their brains and perceive vision through through–of all things–their tongues!

• Wounded soldiers with phantom limb pain find relief for the first time.

(and much more)

Re-mapping is not science fiction nor is it fluffy positive thinking. Re-mapping just requires effort and specific therapy.

So if you could re-map your brain what would you like to change?
Don’t give up.

Did you like this post? Please share it.

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Michael Hyatt says he features the “Best Leaders” (Men)

Note to Readers. As you read this keep in mind I’ve been reading Michael Hyatt’s blog since 2007 and I still really enjoy it. (UPDATE – I stopped reading MH’s blog regularly a few months after writing this) Please read all of this in the spirit of grace and mutual understanding all of it is meant to be wrapped in. I have to ask the questions, but I want amiable solutions.

UPDATE as of July 11, 2013

Michael Hyatt continues to change his blog for the better. More women leaders are visible now (which wasn’t true almost at all since 2007!) and the site has come a long way since I started prodding for a more appropriate and equitable Platform for the Michael Hyatt brand a few short weeks ago.

What I think will also happen is that you will never hear about me and this incident as something he took into consideration. You will never hear him say any of this happened. He will continue to look wise and fair.

He unfollowed me Twitter and to him, I’m probably not a good leader. But, I wasn’t looking for a permission slip to make sure the right thing could happen.

UPDATE as of JULY 2
I’m happy to report that I just checked and Michael Hyatt has adjusted his homepage. Now the videos featured in the sidebar do include some women. VICTORY!

UPDATE as of JUNE 26

Joy Groblebe (claiming the title of Michael Hyatt’s manager) has weighed in below in the comments section saying Hyatt is a poor example of bias. Yet, he still does not have women featured in his video leader interviews See what you think! Is she right?

UPDATE as of JUNE 25!

The post you are about to read was written last week, published in a limited sneak-peak form, and announced on Twitter and Facebook at that point. Though Michael Hyatt has too seldom featured women, yesterday Michael Hyatt did feature his longtime friend, Michele Cushatt (maybe he read the preview of the post you will read below…I’m not sure. But, great timing I must say.). You can read her article here. (It’s about females experiencing rejection. Irony.)

I found out about this surprise and rare post through this personal note from Hyatt on Twitter this morning:

FROM: @MichaelHyatt mentioned “@lisadelay The irony of this is that @MicheleCushatt was featured on my blog yesterday: http://t.co/c560ZMQiBJ”

JUNE 25

He didn’t see the irony… :)
The article is on REJECTION. Someting women leaders and speakers may be experiencing a lot with not just Hyatt (until recently), but also with publishers in general, as Michael explained in his Twitter posts. At this point, the vast majority of Hyatt’s blog guest posts are by men. Will it maintain the status quo of white male domination in leadership expertise? Time will tell if Intentional Leadership will evolve as a Brand that way. I have every hope it will grow more diverse and vital.

# # #

Background: This Spring (2013) I posted this (excerpt):

I’ve noticed something. Not too many male leaders list women authors, leaders, and thinkers in their blogrolls or refer to them in posts. You don’t see that women influence them. What about Christian male leaders? It seems twice as bad.

Michael Hyatt’s “Intentional Leadership” blog is a favorite of mine. I LOVE it. But have you noticed that not one video on his homepage sidebar features a female leader? Does he even realize the omission? Should he maybe be more intentional on this part….I think yes! Read the whole post here.

# # #

FINALLY- the post you’ve been reading this for.
POST WRITTEN JUNE 17.

What I didn’t get to do after that Spring post was follow up. I didn’t get to share Michael Hyatt’s direct correspondence with me that day. It’s far more interesting and surprising that I imagined it would be, and not for any of the reasons I expected.

Here’s that:

hyattbest1

So why don’t females pitch to him? Isn’t that the bigger and more important question? Should we look into that maybe?

Then I asked him if he felt he was hearing from a balance of leadership voices, and here’s his reply:

hyattbest2

I had presumed that Mr Hyatt would give my observation some thought. Maybe he would mention the need to assess he might have a blind spot.

Could there be an unconscious oversight? Were there ways to improve? But, he inadvertently offered up more than he may have realized. His comments only strengthened my contention that a gap, a regrettable gap, exists between men and women in leadership and visibility on his blog, website, but also across the board. This only gained momentum when he continued and mentioned the world of publishing. (see below. The older post is positioned on the bottom and is a continuation of his comment posted above.)

hyatt3

So by his admission the publishing industry  (his experience as the CEO of Thomas Nelson is a Christian outfit) has a massive blind spot.

This is not a surprise, but certainly a disappointment. What are leaders like Hyatt doing to turn the tide if the gap is this vast?

I soon realized the aforementioned blind spots would stay largely “in shadow” that day, but it wasn’t a total loss. Hyatt did show a desire for improvement. [UPDATE – in subsequent blog posts he wrote about Blind Spots -though never did he mention this incident-perhaps it was a blind spot too.]

choward

My exchange with Hyatt is long over and I wish him well. But, I have wonder: Has he for too long wasted his opportunity to his influence how we hear from leaders? Isn’t this the blindness that success and privilege creates?

I’ll let you decide.

APPENDIX:
Others weighed in during our Twitter conversation and things stayed interesting for most of the day, that Spring. Here are just two examples:

bias

howard

Yes, Hyatt has every right to feature only those he pleases, but mentioning that he doesn’t hear from women at the same time as mentioning that he only features “the best” seems deleterious.

Through his leadership we are left to wonder: Are “the Best” really predominantly male? or is Hyatt actually gleaning from a skewed pool?

Nah.

More importantly, does he realize it and will things change “on his watch”? I don’t think both his claims can be true unless he holds a disparaging  view of women in leadership.

And, mind you, I don’t believe he does. I think it’s a genuine blind spot from a well-intentioned male leader (with the current #1 blog on Leadership) who hasn’t quite comprehended or addressed the light-skinned, male privilege he is privy to.

Sometimes a cautionary tale gives us a great lesson. We should learn from this:

None of us are immune to blind spots of our particular privilege.

We must be diligent agents of progress and positive change. That’s my own hope and the reason I have decided to continue the conversation today. The more of us who ask the tough questions of the powerful and prod for the answers and the transformation needed, the better off we will all be. Won’t you join me? To help, Leave a comment or share this post.

SO! Who are the “BEST VOICES”?

In truth, we don’t hear from the “best voices” by doing a google search and poking around. They don’t get pitched to us by the establishment. The “best voices” may not turn up or asked to be heard. Sometimes because it’s too noisy and sometimes it’s because they assume they are not wanted. The stats do not favor minorities (women, the poor, the physically or mentally disabled, the marginalized, and people with darker skin tones), they favor the already powerful.

This means that if you indeed want to have “the best” you must make extra efforts to find and hear from those who don’t have an equal shot. You have to work much harder at it, plain and simple.

As leaders we should admit this. To continue the conversation online please use the hashtag #bestleaders and others can follow the digital footprint and continue onward in the pursuit of improvement

These hard-to-find voices have plenty to offer even if they don’t quite have the following as of yet. The stats don’t make the leader, the character and efficacy does. I think we can all agree there.

In the next post, I’ll talk about the subtle ways language reenforces privilege, especially in the poor opinions and myths perpetuated about women–often unintentionally. It’s sobering. However, I’m skewering the topic not with a pitchfork but a rubber chicken. The point, and my point, isn’t to make enemies, it’s to start the conversation and act as a change agent.

Empowerment through decoding Shame : Brené Brown

bBrwn

 

Dr Brené Brown’s insights have the power to be life changing because she articulates and deciphers some of our most damaging obstacles with clarity that we can understand. This is how we start positive transformation.

After you watch the video, tell me what had the biggest impression on you.

Find more at Brené Brown’s website.

My recommendations of Books by Brené

Going from Noun to Verb (part II)

Yesterday, I talked about the shift that happens when a word–and the thing that word is standing for–sprouts into other parts of speech. “Google” was one example. Love was another.

How this transition happens is based on a few factors, and some of those factors are not within our control.

It seems the abiding reasons (for positive associations) have a lot to do with building trust and a powerful impression. There are triggers that make things start to traverse “across platforms”. For instance, Goolge as a company became a certain type of brand when it offered free web searches very quickly with short load times and no bothersome ads. There were no ads at first and then they incorporated Google Ads to make some money hoping their ads would be subtle and effective…bearable. (no pop up ads, etc).

Moving from brand to a ubiquitous term across parts of speech and culturally (like the word “google” moving from noun to brand name noun to adjective, adverb, and verb) takes something else. Several things.

Widespread and frequent acceptance and usage

Trust and reliability

Close Identity with an action or idea that can be described more accurately than the word it replaces.

Example:

In the case of Google…if you wanted to say, “Hey, search on the internet for that,” it actually became more accurate to say “Google that.”

It was not just a quicker way to say what you wanted to, it was more specific too. The word that replaced “search” carried that idea of getting it right simply, in the middle of all the potential complexity. The meaning was richer and more defined by implication. Using google would get you a specific outcome better or differently than other ways to search. Soon all internet searching fell under this umbrella: Searching well and quickly on the internet was “googling”.  Even to the point where you could hear someone say, “Use Bing to google a video about the Panama Canal.” (Bing: Microsoft’s attempt to be Google, but they’re too late for the party. For now, Google has won the day by winning the word and the idea about searching the internet, and they’ve crossed platforms.)

For us, as Communicators, Leaders, or Creators, our message can move from noun to verb. For best results, it takes more than notoriety. Whether we’re talking about invention, art, consumer goods, or just being the go-to person on a topic, the same principles apply.

What about for the walk of faith? Same thing.

We have to be so easily identifiable with a concept and action that the connection happens. Whether that’s love, service, encouragement, worship, or anything else that build the Kingdom of God.

The sticky part comes in doing it in a way that builds our “personal brand” and furthers our own interests, more than the Kingdom. We too often pick ourselves. This upside down Kingdom is laid out in Matthew 5-7 (the Sermon on the Mount).

I think we can spot the difference between our own Kingdom or God’s in the fruit that comes to bear as well as whether we sense the consolation of God or the desolation without God’s (felt) presence. This is the realm of discernment, and will define consolation and desolation that later in the week. Stop back soon!