HOW TO Archives - Page 9 of 11 - Lisa Colón DeLay

5 Questions you have to answer before you can be a success.

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing)

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues? teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

“Power of Image, Play, and Identity”: Thoughts from Len Sweet

Kevin T. Houle via Compfight

This is the last bit of reflection on the Leonard Sweet event hosted by Evangelical Seminary this week. (Here’s the first one in the series. Here is the second post.)

Sweet claims we are living in TGIF times.

Thank God It’s Friday?

No.

Twitter

Google

Instagram

Facebook

Sweet leaves out YouTube which is huge omission. I sense that slipping a V into his acronym wouldn’t be as nifty. (But, I think he’d agree with me that it’s worth inclusion in any assessment of how our current culture learns and is entertained.)

Notice this: All but one of these vehicles of media prominently feature images instead of text. Twitter is driven by 140 text characters (and usually less than that) and this apparently is enough to be radical. Though Twitter is often used for tiny newsy bursts and quotes, tweets tend to include internet links to articles or videos which include visuals.

A new image driven age emerged with televisions in every home in the 1950-1960s. Film? It got super popular and this has never been more true in our current age. Can you think of any other time when you shut off your phone for 3 hours? No. People hate that, but they will sacrifice what that love for something they love even more: Cinema. Nothing solidified the domination of our image age more than the advent of images on the internet. Add to that, the innovative ways of sharing Videos and Images on devices we routinely carry (laptops and smart phones) a major and permanent shift in how we prefer to engage the world occurred. Period.

So what?

Well, we haven’t adjusted, and that is going to really matter. And soon.

Protestants have a substantive Identity crisis because they have lost the story. Disciples have stories: Guiding narratives that set them apart so they don’t have to discover who they are; they can just move forward and be innovative and transformative.

Sweet used the example of Identity in the Jewish culture and ethic group:

• There are about 7 billion people living in the world.

• There are only about 13 million Jews (How much of the world’s population %? is that? Scant.)

• Those with Jewish heritage make up whopping 25% or so of Noble Prizes winners, Oscar winners, Pulitzers, Tonys, and many other commendations for exceptionality in a variety of fields. How can this be?

A bunch of social science research projects tell us that what lies behind the wild success is namely a firmly formed Identity.
By 12 years old they know who they are, where they come from, and they see themselves in the larger Story (by religious imperative and rites actually: it’s mandatory).

• Jewish culture also has many times of “play”, that is, festivals that tell them who they are. The sit around the table speaking about and interrogating the Story also. This creates a solidified Identity for flourishing.

The last tidbit from the Len Sweet event: Play Ethic

In our mad rush to work and do we have forgotten how to play. God was wasn’t working during Creation, he was making mud pies. He was Creating which isn’t work really. He still is. Labor came hit corruption entered the world and things got messed up. Jesus is always at a party or eating or cooking or making food out of thin air. He loves Martha’s cooking, but when caring for Jesus became work he told Martha of a better way. He didn’t want her to work, but to enjoy. “Sit down and let the rest go.”

If ministry is soul-killing, if it’s a heavy burden and labor, you’re doing it wrong. Ministry shouldn’t be [slow] suicide, says Len Sweet. “Worship is the playground of the Spirit.”

So, really the question remains: Will Protestantism stand the test of time? Signs point to “no”. But, critical to its survival and virility is the concept of creating a lasting and potent Identity that starts with a Story well-told.

# # #

Thanks for reading today. Did you enjoy it? If you did like this post or these series, be a friend and share. Okay?

The next post is a surprise. Come back soon (or sign up in the side for for the update).

xo
-Lisa

Spiritual Formation Recommendations 2013

This weekend I’m the spiritual director at the Renew & Refine Writer’s Retreat.

So many times as writers or creatives we fail to integrate Soul Care into ordinary life. This has a burnout or burn up effect. Eventually, we end up hurting not only ourselves but those close to us. Even worse we often end up damaging our ongoing work–our vocation (what we are called and gifted to do). Vocation is the very thing that makes life so meaningful and rewarding.

God’s wishes for us to be uniquely us. We have permission to work and be in a way that is life-giving to ourselves and others.

This is why a “Rule of Life” or regular rhythm of self care and God-awareness is vital. It’s not complicated but it’s so very necessary. You can just start with your calendar and clear out certain days for what you really need.

Jesus, in discipling his followers, said it this way:

Matthew 11:29

^28-30“Are you tired? Worn out? Burned out on religion? Come to me. Get away with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.” –from The Message paraphrase

Becoming a disciple refers to training–to process. The process of this life-giving training leads us to more abundant life. It’s not binary: all good or all bad. Dead end or open vista. It’s a bit of both and really a pilgrimage. Getting on with it is helped when we take up better habits that give us more breathing room and vitality, just like learning to pack a suitable backpack makes hiking and camping a better experience.

Some habits may involve integrating certain spiritual practices like morning prayer, meditating on Scripture, fellowship, unplugging from technology, or observing a sabbath rest, to name a few. Many refreshing options exist. Only by being habitual can we truly reap the benefits. Freedom can happen in a schedule crafted for breath of life. This is actually the real meaning of the word “religion”. Religion simply means “bind”…it’s the fiber or tether that helps us hold on to a sweeter and richer life. (Of course, the word has been spoiled and perverted in every which way, and some reject using outright because of all the baggage that comes along with it. Yet, in its simplest form “religion” refers to how we stay grounded and become our most fully human selves, if we don’t make our tether a noose or shackle instead!)

To be sure, this stuff of routines and habits is hard for me because I tend to do a whole bunch of things and once and push soul care to the side as “least urgent”. Too often I forget that just like I need food every day, I also need to care for my Soul (my whole integrated self).

The following are some great tools I’ve found quite helpful as spiritually enriching resources for devotional practices and learning how to have a deeper walk with God: Creator, Jesus, and Spirit.

Pick one that looks good to you, and get started.

Handbooks

Refreshing Devotionals (quick reads)

On soul Care

Regaining yourself – Prayer of the Heart

When & How to ask a question in class

If you’re a student or a teacher it’s nice to have a quick primer for the classroom environment.

Teaching styles and applications vary (and should vary) to accommodate the variety of learning styles and to improve retention.

A group environment where sharing is invited doesn’t and shouldn’t stay in the format need for some instruction.

But, when a lecture format occurs…some guidelines can help students and teachers alike.

By pure chance I landed on this…. (tell me what you think!) Click image enlarge.

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Discernment Series: Defining “Consolation” and “Desolation”

This is the 2nd week of the Discernment Series.

This time it’ll be good to know about the terms Consolation and Desolation as described by Ignatius of Loyola in his work Spiritual Exercises.

BUT FIRST…some of you who know me know I’m not a Catholic. I’ve been trained at a decidedly Evangelical Seminary, called…not-so-creatively “Evangelical Seminary“. So why am I going on about a 500 year old book from a counter-reformation Catholic?

In short, because your soul will be blessed.

Because the tensions from that time (1491-1556 CE) aren’t here in force now so we can learn some very useful things that align with basic Christian theology. The major hostilities at the time made listening to what God was saying “on the opposing side” quite difficult. (Things were hostile to the point of murder on both sides, no less….how Jesus of them?!ugh.) So, from the point of my tradition, Protestants rejected both grimy bath water and baby.

In general, Catholics rejected what they considered a heretical and a rebellious front to the unquestionable authority of the Church, and didn’t see what was coming from Reformers as helpful or biblical ideas for doing church differently. (It took about 500 years at Vatican II to incorporate many of those needed Reformation era ideas, but a surprising number of them went through and were accepted. Masses conducted in a language understood by the people listening being just one of them. Then, it takes 50 years or so, so I’m told by Catholics, to see them flesh out at the parish (local church) level.)

SO Now-
We’re at a point (I’m generalizing here) where we don’t have to fear reading other streams of Christianity from that time. No one will be tied to a stake and torched, not literally anyway. I think we’re okay accepting that God has much truth to impart from devoted believers with various backgrounds, and this willingness to hear can aid our spiritual growth.

Ignatius was convicted and motivated to “find God in all things”.
I like that about him. This is the way we live incarnational lives. This is how our worldview and our true selves get put right by the love and dominion of our Savior and Creator, and his Son, the enfleshed God, Jesus Christ. While I find some of the ideas, concepts, doctrine, and long-ago language of Ignatius foreign to me, I don’t let it unsettle me. Instead, I let the Holy Spirit speak to my heart and guide me while I read. I pray with the ideas and ask for guidance. I admit I have a lot to learn. I leave some things behind and take in what is transformative and what will make me more like Jesus, the Christ.

Not every but of it will help me or you, but enough will that I bother to write about it and include those outside of my tradition and experience in my blog to open our eyes to some great advice and sage wisdom for understanding how to discern God’s will in transformative ways.

So now for “consolation” and “desolation”

Ignatian teaching has it that these are two terms that help us decipher what is from God, and what is not. At first blush, we may assume that consolation is “happy…yeah God…feelings” and so forth. Desolated might be unhappy ones. But, hang on while we dig a little deeper.

For Ignatius, Consolation is a word to describe interior stirrings that are aroused in the soul that has been inflamed with love for God as Creator and Lord, and too every creature made by the Creator. It’s marked in every increase in faith, hope, love, and interior joy that bring a filling of peace and quiet. A drawing closer to God. A soul in consolation may weep too at the recognition and repentance of sins, and also the relief of the abiding grace of God. A godly grief may be a Consolation, though a difficult patch to get through. Most importantly Consolation is a gift. We don’t arrive there by techniques or things we do. God graces us with consolation.

Desolation is indeed the opposite of consolation, but note how Ignatius writes about it,

“I call desolation what is entirely the opposite (of consolation), as darkness of soul, torment of spirit, inclination to what is low and earthly, restlessness rising from many disturbances and temptations which lead to want of faith, want of hope, want of love. [In desolation] the soul is wholly slothful, tepid, sad, and separated, as it were, from its Creator and Lord.”

Desolation then is all the stuff that stirs our souls and draw us away from God, regardless of the subjective feelings. Some in desolation will not recognize it as that. They will be oblivious. And plenty more will not associate what feelings they have with interior stirrings of the soul. Maybe they’ll blame the government, the economy, circumstances, or other things instead.

So, now that you know which is which, listen and tune in to your interior stirrings. Consolation and Desolation are not mere feelings. They have to do with a conflation of responses and influences that are the movings at the soul level (our core).

Note when you are in consolation. Note when you sense desolation. Get a feel for the movements and workings of God. Begin to distinguish them from the ungodly ones that come from the Enemy or the ungodly parts of yourself.

Next time I’ll talk about the uses and aims of both consolation and desolation in God’s work on us.

To read the (English) PDF of Ignatian’s “Spiritual Exercises” click here.

(Don’t miss the next installation of the series. Use the sidebar to get the next update.)