The Prowess Wheel – Visual Guide

At the Buffer Blog one of my favorite writers there Belle Beth Cooper posted an article called

The Secret to Creativity, Intelligence, and Scientific Thinking: Being Able to Make Connections.

She included a cool graphic (adapted from a creation by Hugh MacLeod, see below) that gave a keen picture of the difference between knowledge and experience. (Cooper inserted knowledge in place of MacLeod’s information and experience in place of knowledge, in her version.)

hughmacleon
By Hugh MacLeon
(Adaptation of original by Hugh MacLeod's work, by Belle Beth Cooper)
(Belle Beth Cooper’s adaptation of original work by Hugh MacLeod’s.)

 

COOPER’S SUMMARY:
• Experience works like rods–connecting the dots that are the bits of knowledge we gain. Don’t you love it, too?

That means, people who are good at connecting (knowledge bits) dots are creative types.

Creativity, then, is not the stuff of genius, it’s the stuff of connection.

It got me to thinking and using my creativity, thus defined as “connecting dots”.

 

It’s like my brain had a baby. Here’s what I created to go a step further than Hugh and Belle Beth:

Tell me if it makes sense.

I’ll call it THE PROWESS WHEEL

The Prowess Wheel

Skills are knobby tires for the wheel. Traction, baby!

You can embed the graphic by copying the code below, if you’d like. I’m happy to share.

More great things are coming, want in? Please sign up for direct email delivery through Feedburner in the sidebar!

-Lisa

Supercharge Your Message with these 3 Secret Powers

kindness

 

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.” 

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

 

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side,  I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

 

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

 

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus,  Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

 

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

 

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

 

Tips-for-Writer-&-Creators

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

2014 MARCOM trends

sky

 

For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar)  or the RSS feed (icon at the top of the page.)

See you again soon!

The Myth of Ordinary Time

photoDo you have time to read this?

That may depend on what language you speak.

Have you ever felt like when you’re creating or otherwise “in the zone” you pass into a strange pocket in the space-time continuum (or whatever) where the passage of time appears to almost be standing still. Then, when you’re jolted from your pocket, you find that time has actually moved along far faster than you would have guessed.

That is likely what it’s like (all the time) for someone living near the equator. More on that in a moment.

There’s something about relativity here and we’ll unpack it.

Consider too, the other side. Sometimes you are very conscious of time maybe because you’re in a bad meeting or you’d rather be somewhere else and the hands on the wall clock seem to barely move. That is because you are perceiving time in relation to other things and not experiencing is as it passes.

So, it seems experienced time works in an eerily timeless way (having no easily determinable passage of time), and referred to time (Ex. “That man spoke for 20 minutes.”) is a measurement or qualifier of time, but not at all a direct experience of time. It refers to only a memory of certain period, but one that was not recognized necessarily in the moments in which it truly happened. Time is marked outside of itself. So…

Time is never really ordinary.

Perception is powerful. Here’s some potent proof.

Time near the Equator:

Residents of places near the equator experience time completely differently than people who live in temperate climates. You already know this to be true.

Maybe you’ve heard of “island time”…

…if you’ve ever vacationed on a warm tropical island, things just mosey along. Maybe things will get done and maybe not. People get to things when they do, or whatever. “Hey, Relax Mon”. It can be a hassle when you’re not used to it. However, time is literally experienced differently.

It’s not the heat bringing a lack of motivation. They are used to the heat. It’s not a mere lack of a work ethic. It’s not simply enjoying the weather too much to be bothered with revving up to tackle hectic things.

It turns out that the passage of time is harder to discern because markers are missing.

Most often, for humans, change punctuates time in our awareness.

An event (accident, holiday, birth, death, full moon, dawn, solar eclipse, victory, loss, etc.), or a change in weather are the most common markers. With more changes–especially ones that involve rain and snow, brilliant leaf color changes, or a blast of Spring blooming–that means that our perception of time’s passage are further clarified. Our memories are literally shaped differently and therefore our brains are, at the cellular level, wired differently. Perception is relative. Variety, repetition, and influence change the brain’s capturing of data which determines the comprehending of time. It affects the awareness people have and the activities people undertake.

Seasons, and the things that are attached to them (growing of food, for one example) make the ability to plan more perceptible and pronounced. Need to buy wheat seed for Spring in a few months? Better save now. Plants grow all-year-round? Then, nevermind.

Residents of equatorial climates do not experience the massive change in seasons, plus they do not experience the great shortening of daylight either. For them, unless they’ve been influenced by outsiders, the passage of time happens in the present. Right now, or it’s not really real. 

For pole-dwellers (people living in the northern and southern regions of the globe) time is usually experienced two ways:

1. through remembering past events

(A locked down thing that doesn’t truly exist except in the mind)

Or

2. through planning (projecting to the future to a not yet real time and place).

Pole-dwellers spend far less time–“Zen-like”–in the here and now.

In fact, being “stayed in the present” can be discredited as somehow wasteful by those who like to plan. Interesting argument of which is wasteful, and why, right?

For pole-dwellers it’s an ironic thing too, because if your mind is not attached to the present, you essentially are not fully aware of living at all in real-time…Instead you are aware of life passing in relation to something else. Time perhaps is more like a point on a map–over there–more than an experience. Perhaps a counterfeit experience compared to the real thing or real-time? I’m not sure.

Or on the other side, near the equator, planning might seem pointless or amorphous. A sort of figment.

• Living solely in the present has disadvantages too. It comes packaged with a (undetectable) lack of impetus that can help us make all manner of changes or improvements possible. The checkpoints are missing. Our interaction with time movement is  different. It passes like “being in the zone” or perhaps like standing midstream in an ever-changing flow of water. Motion. Life is in real-time and un-captured.

• Living in the future or past (as I have been trained to do) is like staring off at fixed but ultimately untouchable points. Triangulation.

I mainly live in the “trigonometry of time”. Do you?

Certain cultures actually have no form of future tense.

(Did you absorb that?)

For them, there is no language or solid way to truly express or encapsulate something ahead of this very moment.

BOOM. That’s crazy different.

Sicilian and ancient Hebrew are just two examples.

Now brace yourself. If you haven’t guessed already…

Yes, that means anytime you hear the words “shall” or “will” in Jewish/Christian scripture you are hearing the imposition of your own cultural and linguistic bias placed onto the original text and meaning.

(Thinking of the implications could just blow your mind, right? Now, go ahead, open your Bible and find a few misleading verses and re-understand them.)

Note: New Testament Scripture was written in (ancient) Greek and does contain a future tense. It was however based on beliefs and texts of people who did not have a native reference to an equivalent future tense option nor the applied meaning future tense indicates, necessarily or at all.

Binary vs. the not yet
Often in equatorial geographic regions, there literally is no way to really say “I will work.” Instead it’s “I work.” Binary. Sometimes inflection is used to draw a sort of distinction or a qualifier, like referring to a (future) month or day. That’s a watered down communicative incident compared to the full use of future tense we take for granted in English, and the closest language to English: German.

The language difference has even been studied scientifically to see if things like breaking habits (like smoking), or the activity of saving or spending money, or gaining weight are different because of language. Click the link to see the results.

What are some of your thoughts on the passage of time, future tense, or living right now?
Whew. Ice pack for my brain, please.

IF this post was interesting, please like or share it…now. (In real time.) :)